Paul Eschen

The Digital Summit Series in Kansas City is this week! I'll be headlining the show! (That just means going on in the last time slot) The two-day conference on Wednesday the 15th and Thursday the 16th. I'm really excited about this talk. If you're in Kansas City and in marketing, I would love to meet you there! If you haven't registered already, save some money with my discount code SPEAKER300. #DigitalSummit #DigitalMarketing #KCMarketing #MarketingConference

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Want to enhance your return on investment in marketing? Consider merging print and digital strategies for a wider reach and more significant impact. Want to learn more? Contact us at ONEpress, powered by the Nebraska Press Association to learn more. #MarketingTips #DigitalMarketing #PrintMedia

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Higher ed marketers – did you know students are browsing YouTube as one of the first sources of info about your university? I'm very excited to share a new report from LT and Convince & Convert specifically geared toward higher education marketing. Inside you'll find some surprising insights from the perspective of other higher ed marketers and the students you are trying to reach. Link in comments to download the report ⬇️

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Agency vs. Corporate: This question constantly rears its head throughout a marketer’s career. Which side of the fence do you fall on? For Kourtny Shaw, Director of Marketing at Southwestern Illinois College, the answer is clear: Corporate all the way. But why? Kourtny argues that immersing yourself in a single brand gives you: → A deeper understanding of the brand's nuances → Greater focus and clarity in your marketing efforts → One cohesive strategy to wrap your head around On the flip side, agency life can be a whirlwind. Juggling multiple clients and campaigns simultaneously can be: → Overwhelming and mentally taxing → Difficult to give each brand the attention it deserves → Tough to strike a balance between creativity and business objectives But let’s be crystal clear: there's no right or wrong answer. It all comes down to your personal preferences and career goals. Some thrive on the fast-paced, ever-changing nature of agency work. Others prefer the depth and stability of working on a singular brand. The key is to find the environment that allows you to: → Showcase your strengths → Grow and learn in ways that excite you → Strike the balance between creative and business outcomes — So, which side do you fall on? Are you team agency or team corporate? Why? Tune in to this week's episode with Kourtny Shaw to hear more about her journey and insights!

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Hey Manufacturers - do you have siloed systems and data? With HubSpot's intuitive interface and data-sharing capabilities across departments, you can revolutionize your manufacturing processes and drive towards greater efficiency and success. #Manufacturing #HubSpot #MarketingIntegration

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1GS has worked with a number of schools to improve their enrollment numbers, and from that experience, we've pinned down the 3 most effective tools for marketing schools. We've put together a blog briefly discussing these strategies: https://lnkd.in/g_meCJa9 #marketingforschools #marketingthatworks #SEO #socialmediamarketing

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The key to making your direct mail a success is really understanding who your ideal customer is by using Anchor’s profiling and predictive modeling methods. Get started today with a FREE detailed report of your data health with information that ensures deliverability of your marketing to the right audience! https://bit.ly/3VuuiMX If you’d like more information, contact us at (800) 452-2357. #dataquality #customerprofiling #datamodeling #datahygiene #dataenrichment #dataanalysis

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From Marketo to Kentucky: The David Kreitter Story I'll just be here waiting for the memoir, but until then, everyone can tune in to the newest podcast episode of Pretty Funny Business! This was a super fun one! I even learned David was Sydney Mulligan ☕️'s first Marketo launch pack consultant 😯 Of course, it's pretty funny too, and we discuss: 💕 The OG days of Marketo Consulting (tag urselves) 💕 America's best candy (IYKYK) 💕 How much marketing can get away with without telling IT by using Marketo

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Have you noticed an increase in project fence sitters this quarter? Many RFPs for #MRX studies are being sent out, but clients are putting projects on hold. If you're experiencing this, check out this short video for a #mindstate tip: https://lnkd.in/dctNUEi2

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🗣Are you a #MarketingProfessional looking to sharpen your skills? Well, I've got the conference for you! Proposal Industry Experts (PIE) are hosting their 2nd annual Recipies for Winning (#RFWin) #VirtualConference this August 8 and 9. Because PIE knows our industry so well, this #inclusive and #affordable conference also provides you with the #recordings so if you miss something due to deadlines or meetings (could you imagine?!), you can still catch it on the replay for a full year! 🗓Once you've registered, join me on August 8 from 10:40am - 11:30am EDT for a session on #AdobePhotoshop. Some love it, some hate it, and some are just plain scared of it! So, let me show you some quick ways to make impactful changes to your images to better suit your needs within a proposal or marketing efforts. 📸 Perhaps your technical teams have taken photos on-site, but they're not quite good enough for a proposal--let me show you how to edit them to make them proposal-ready! We'll cover some basics including cropping, straightening, perspective correction, and editing blemishes/debris. We'll also look at some more advanced tasks like color correction and using the new Generative AI tools to enhance your flexibility within your drafts. ✔Registration is now open and you can view the entire lineup of diverse speakers at https://lnkd.in/ec_Ttfyk ❗It's important to note: With the purchase of a paid membership to PIE, you'll gain free access to the entire conference. (Talk about the value of membership!) *None of this was written with AI despite LinkedIn telling me I should Rewrite with AI. 😆

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Did you know that the marketing and advertising industry has a burnout rate of 69.6%? 😱 Managing your team's paid time off can be challenging, especially with creative, dynamic schedules. But hourly PTO tracking can be a game-changer. Our latest article covers the benefits and shows how using an hourly PTO policy can boost overall productivity and morale. Link in the comments below. #WorkLifeBalance #TeamManagement #EmployeeWellbeing #BurnoutPrevention

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Pharma news at your fingertips - literally!

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Want to know how to better communicate SEO to the C-suite? Next Tuesday, May 21 at 2 PM ET, join our partner agency Go Fish Digital's Chris Long for the "SEO For The CEO" webinar! You'll learn: → Metrics you can utilize to get buy-in and communicate your ideas. → How to translate your recommendations to revenue/profit goals. → Methods to forecast SEO initiatives to senior leadership. Don't miss it: https://hubs.la/Q02xz0Pk0

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What do successful marketing teams, agile agencies, and top-notch contractors all have in common? They integrate seamlessly to drive focused traction. And this approach ensures your team operates at full potential. Integrating: • Fractional expertise • Agency innovation • Contract flexibility All of which massively boosts your go-to-market strategy. So, be sure to leverage diverse resources. Use integration to enhance your GTM efforts: → Align your fractional experts with core team goals. → Collaborate closely with innovative agencies. → Utilize flexible contractors for specialized tasks. Because the synergy you seek, Or your next market success, Might be just one integration away. "Together we achieve more."

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Understanding and leveraging different types of positioning can significantly enhance your marketing strategy, ensuring your brand stands out in a competitive marketplace. Learn more. https://ow.ly/TkLf50SeHeZ #marketinglogix #marketingstrategy #brand #branding

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