“If you've ever wondered how Diversity, Equity and Inclusion programs come to life, ask Pat how she helped build one from the ground up. Pat is dedicated, empathetic and results-driven, moving mountains and working closely with different departments to accomplish DE&I goals. She understands and leveraged data to tell compelling stories. She is a colleague, a client and a friend and has left an inspirational impact on my professional career.”
Contributions
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How can you become a leader in stakeholder engagement?
The key word here is "listen", and the most important stakeholder here is employees, who are also ambassadors for the company. But they can also be naysayers if you're not walking your talk as a good corporate citizen. I've seen this come to life at Nielsen. We have 3 values - Inclusion, Courage, Growth. I was so excited to see that in our brand study, "representative" was one of the attributes where we stood out among our key competitors. Our 14 Business Resource Groups are empowered to do more than hold celebratory events. BRGs organize professional growth and development initiatives, create and provide product input, and join in pro bono consulting for diverse media--truly living our values.
Activity
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Thanks to Bill Imada for posting. I personally love using Evolue Skincare Inc. products. Jean Seo created products that agree with my sensitive skin.…
Thanks to Bill Imada for posting. I personally love using Evolue Skincare Inc. products. Jean Seo created products that agree with my sensitive skin.…
Liked by Patricia Ratulangi
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Exciting news! TikTok, the hottest social media platform among teenagers, recently sent a panel to my Columbia University "Digital Media &…
Exciting news! TikTok, the hottest social media platform among teenagers, recently sent a panel to my Columbia University "Digital Media &…
Liked by Patricia Ratulangi
Licenses & Certifications
Publications
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Reaching Asian American audiences: Understanding Asian influence and media consumption
Nielsen Diverse Intelligence Series report
As the media landscape continues to evolve, so will Asian media viewership—especially when you consider the diversity of the AANHPI diaspora community. With AANHPI audiences spending equal time on TV screens and smartphones, engaging Asians in trusted news and media platforms, with representative stories told by familiar people, can deepen brand connections.
This report explores:
- The unique media behaviors of the AANHPI community
- How to build trust through representative content…As the media landscape continues to evolve, so will Asian media viewership—especially when you consider the diversity of the AANHPI diaspora community. With AANHPI audiences spending equal time on TV screens and smartphones, engaging Asians in trusted news and media platforms, with representative stories told by familiar people, can deepen brand connections.
This report explores:
- The unique media behaviors of the AANHPI community
- How to build trust through representative content and ads
- Successful brand engagement with AANHPI audiences -
Asian American viewers look to advertisers and media companies for more representation
Nielsen
Where and how brands show up in content matters even more to communities that have historically been left out of American media. Asian audiences who are still reeling from the effects of anti-Asian hate are continuing to search for content that connects with their experience, showing “people like me” — and are more likely to buy from brands they encounter once they find it. Industry investment in inclusive content opens the doors to a more engaged audience ready to watch and buy.
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Seen, heard, valued: Engaging Asian Americans through media
Nielsen - Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series
The triumph of Everything Everywhere All At Once at the 2023 Oscars highlighted the power of a story and characters that reflect real-life experiences. And the AANHPI audience has made it clear – through their voices and dollar spend – that they desire for their stories to be seen and heard. In our most recent AANHPI Diverse Intelligence Series report, Nielsen explores the media platforms and content that’s drawing Asian Americans. In collaboration with Gold House.
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From Consoles To Communities: A Conversation With AAPI Gaming Influencers
Asian Hustle Network
Asian gaming influencers and content creators used their platforms to create safe spaces for the AANHPI community and advocate for issues they are passionate about.
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Confronting Myth and Marginalization
Nielsen - Asian American, Native Hawaiian and Pacific Islander Diverse Intelligence Series
Today, cultural dichotomy means more than just differences in traditions or recipes. For the Asian American community who has experienced so much trauma in the past few years, being seen when tuning into media helps create a sense of connection and empowerment. The media industry has also pledged to do its part to invest in content that paints more accurate representations of diverse communities. This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence…
Today, cultural dichotomy means more than just differences in traditions or recipes. For the Asian American community who has experienced so much trauma in the past few years, being seen when tuning into media helps create a sense of connection and empowerment. The media industry has also pledged to do its part to invest in content that paints more accurate representations of diverse communities. This year’s Asian American Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report explores if we have made any progress when it comes to Asian representation.
Other authorsSee publication -
Playing the game: Breaking the bias with women influencers in sports and gaming
Nielsen
Insights on women influencers in sports and gaming -- 2 areas that are typically male-dominated and not the first arenas you'd think of when searching for an influencer.
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Winning for the long-term: Investing in diverse-owned media
Nielsen
Spotlighting the need for advertisers and the industry to invest in diverse-owned media, not just diverse-targeted media. Included the announcement of Nielsen's Diverse Media Equity program.
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Black History Month, Lunar New Year overlap is the perfect time to share our stories and listen to others
Next Shark
A conversation about being Blasian, representation of Black and Asian culture in the media and celebrating the 2 cultures.
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Balance for Better: A dream or reality for women around the world?
Nielsen.com Insights
In a new gender-focused study, we looked at consumer confidence, economic sentiment and spending intentions by gender over the past five years to understand how the needs and wants of female consumers have evolved.
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Delivering New Strategic Imperatives in a Changing Business Environment: A study of internal communication best practices in leading global businesses
Corporate Communications: an International Journal.
Delivering New Strategic Imperatives in a Changing Business Environment: A study of internal communication best practices in leading global businesses (CCIJ-Sep-2011-0047)
Other authorsSee publication
Honors & Awards
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Campaign of the Year - Bravo Awards
Hispanic PR Association
Campaign of the Year awards at Hispanic PR Association Bravo Awards for our LGBTQ+ and Seen on Screen Diverse Intelligence Series campaigns
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Diversity & Inclusion Champion
PRSA - Chicago chapter
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