Ophir Tanz

Ophir Tanz

Beverly Hills, California, United States
5K followers 500+ connections

About

Prior to founding Pearl, Ophir was the founder and CEO of GumGum, an applied computer…

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Experience & Education

  • Pearl

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Publications

  • Brand Marketer's Guide to In-Image Advertising

    A comprehensive overview of in-image advertising, the guide demonstrates how and why turning images into contextually relevant advertising inventory has become a new and exciting display advertising channel for brands.
    In addition to the fundamentals of in-image advertising, the guide also presents several key takeaways, including:

    - Average engagement rates compared to standard banner ads.
    - Why in-image ads have higher viewability rates than other display ads.
    - Why in-image…

    A comprehensive overview of in-image advertising, the guide demonstrates how and why turning images into contextually relevant advertising inventory has become a new and exciting display advertising channel for brands.
    In addition to the fundamentals of in-image advertising, the guide also presents several key takeaways, including:

    - Average engagement rates compared to standard banner ads.
    - Why in-image ads have higher viewability rates than other display ads.
    - Why in-image is a scalable display advertising opportunity for brands.
    - How in-image advertising drives lift in awareness and purchase intent.

    Other authors
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  • Ambient Intelligence for Scientific Discovery

    Springer

    Wrote chapter entitled 'Wireless Local Area Positioning' for a book called

    See publication

Patents

  • Systems and methods for electronically managing content licenses

    Issued US US8036990B1

    Systems and methods are provided for electronically managing content licenses. In one embodiment, information identifying content items found on a page is received from a client system through code embedded on the page, and a licensing database is searched to determine if the content is licensed and to determine the terms or payment method of the license. Systems and methods for associating advertisement data with licensed content items are also disclosed.

    See patent

Organizations

  • YPO LA

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