About
Articles by Oksana
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2024 Consumer Outlook: From GDP to Skibidi Toilet
2024 Consumer Outlook: From GDP to Skibidi Toilet
By Oksana Sobol
Activity
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Do you want your advertising to be effective or truly effective? Look at this chart. The bars show how emotional response to advertising -…
Do you want your advertising to be effective or truly effective? Look at this chart. The bars show how emotional response to advertising -…
Liked by Oksana Sobol
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And the final spotlight of FEI 2024 (for the moment) is on Day 3. (Day 1 and Day 2 spotlights are linked below) The theme for Day 3 was Where We Go…
And the final spotlight of FEI 2024 (for the moment) is on Day 3. (Day 1 and Day 2 spotlights are linked below) The theme for Day 3 was Where We Go…
Liked by Oksana Sobol
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Saving advertising from extinction. Backstage with Sir John Hegarty. Ape Or Die. Jon Evans Andrew Tindall Kerry Collinge
Saving advertising from extinction. Backstage with Sir John Hegarty. Ape Or Die. Jon Evans Andrew Tindall Kerry Collinge
Liked by Oksana Sobol
Experience & Education
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The Clorox Company
View Oksana’s full experience
See their title, tenure and more.
or
Projects
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Vodafone: Mobile Advertising
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Project Description:
• New revenue stream for Vodafone
• Segmentation of customer base
• Targeted advertising (5-10 times higher click-through rate compared to industry standards)
Methodology:
• PMI
Technology:
• Data warehouse, Java (for mobile phones), Segmentation, Anonymization
Responsibility:
• Programme management
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Languages
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English
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German
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Czech
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Ukrainian
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Russian
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Spanish
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Chinese
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Recommendations received
3 people have recommended Oksana
Join now to viewMore activity by Oksana
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The inaugural #InsightsLions event at #CannesLions2024 has been nothing short of totally inspiring. Huge kudos to the #InsightsLighthouse collective…
The inaugural #InsightsLions event at #CannesLions2024 has been nothing short of totally inspiring. Huge kudos to the #InsightsLighthouse collective…
Liked by Oksana Sobol
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Excited to share highlights from the Insights Lighthouse event at Cannes Lions International Festival of Creativity as I wrap up three amazing days…
Excited to share highlights from the Insights Lighthouse event at Cannes Lions International Festival of Creativity as I wrap up three amazing days…
Liked by Oksana Sobol
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Continuing the FEI 2024 spotlight (see Day 1 highlight below), the theme for Day 2 was What We Need To Do Now: Artificial Intelligence. It was an…
Continuing the FEI 2024 spotlight (see Day 1 highlight below), the theme for Day 2 was What We Need To Do Now: Artificial Intelligence. It was an…
Liked by Oksana Sobol
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What an absolute honor it was to meet Arnold Schwarzenegger at the Austria World Summit 🇦🇹 and express my gratitude for all his remarkable work in…
What an absolute honor it was to meet Arnold Schwarzenegger at the Austria World Summit 🇦🇹 and express my gratitude for all his remarkable work in…
Liked by Oksana Sobol
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Is advertising a threatened species? Thoroughly enjoyed a conversation between Sir John Hegarty and Orlando Wood with a very funny and somewhat…
Is advertising a threatened species? Thoroughly enjoyed a conversation between Sir John Hegarty and Orlando Wood with a very funny and somewhat…
Liked by Oksana Sobol
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What an invigorating Insights Lighthouse event at the Cannes Lions International Festival of Creativity 🌟 Our need to accelerate change is…
What an invigorating Insights Lighthouse event at the Cannes Lions International Festival of Creativity 🌟 Our need to accelerate change is…
Liked by Oksana Sobol
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Corporate Change-Makers United! We ran the 21st Front End of Innovation- FEI 2024 last week. It was a great few days with tons of connections made…
Corporate Change-Makers United! We ran the 21st Front End of Innovation- FEI 2024 last week. It was a great few days with tons of connections made…
Liked by Oksana Sobol
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That’s a wrap for our second annual IDEAcon! From Atlanta to Australia and Brampton to Buenos Aires, we hosted more than 25 in-person and virtual…
That’s a wrap for our second annual IDEAcon! From Atlanta to Australia and Brampton to Buenos Aires, we hosted more than 25 in-person and virtual…
Liked by Oksana Sobol
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What an incredible experience! I was truly proud to represent CooperSurgical at the Front End of Innovations conference in Boston this week…
What an incredible experience! I was truly proud to represent CooperSurgical at the Front End of Innovations conference in Boston this week…
Liked by Oksana Sobol
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The Front End of Innovation (FEI) conference in Boston was an inspiring event, bringing together changemakers to exchange ideas and spark the next…
The Front End of Innovation (FEI) conference in Boston was an inspiring event, bringing together changemakers to exchange ideas and spark the next…
Liked by Oksana Sobol
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