Noah Lartigue

Long-term public opinion trends show that America has become far more tolerant on a wide range of social issues, even over the last few decades. Even so, DEI and ESG still remain dirty words for many Americans. Here are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters. https://lnkd.in/dHTp7zS5

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Store brands for the win. But it's not what most marketers think. Yawn. Another observational post about consumers 'trading down' to store brands. But bear with me. Check out this quote: "As more and more people turn to these brands to alleviate the strain of shopping for essentials, the good will they’re earning turns not just to awareness but genuine affection. Suddenly, a brand like Lidl or Aldi doesn’t simply seem cheap, but cool—an alternative to more expensive grocery stores whose very cheapness is now its most attractive quality. 𝗪𝗲𝗮𝗿𝗶𝗻𝗴 𝘀𝗵𝗼𝗲𝘀 𝗯𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗼𝘀𝗲 𝗹𝗼𝗴𝗼𝘀 𝗰𝗮𝗻 𝗯𝗲 𝗮 𝘄𝗮𝘆 𝗼𝗳 𝗮𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝘄𝗶𝘁𝗵 𝘄𝗵𝗮𝘁 𝗳𝗲𝗲𝗹𝘀 𝗹𝗶𝗸𝗲 𝗮 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗱𝗲𝗺𝗼𝗰𝗿𝗮𝘁𝗶𝗰 𝗯𝗲𝗻𝗲𝘃𝗼𝗹𝗲𝗻𝗰𝗲. 𝗧𝗵𝗲 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗮𝘂𝗿𝗮 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗽𝗽𝗲𝗮𝗹." This is spot-on with what we're seeing in our Psych Pulse database. Shoppers aren't 'trading down' to store brands; they're broadly evaluating them on their merits. 𝗔𝗻𝗱 𝘀𝗼𝗰𝗶𝗮𝗹 𝗮𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗶𝗴𝗻𝗮𝗹𝗶𝗻𝗴 𝗮𝗿𝗲 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝘂𝗰𝗵 𝗺𝗼𝗿𝗲 ���𝗵𝗮𝗻 𝗺𝗲𝗿𝗲 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗿𝗮𝗴𝗺𝗮𝘁𝗶𝘀𝗺. Next week we'll release the next Snack50 report - and it's a jaw-dropper. Store brand snacks are - to put it mildly - about to dominate. BUT, consumers haven't made up their minds yet, and brands still have opportunity to drive relevance and purchase, even amid rising prices... Sign up to learn more when the report drops: https://lnkd.in/g9hHJVEp https://lnkd.in/gjkWCVs7

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GLP-1 impacts are coming fast -- dietary needs will change, and we are already seeing some manufacturers innovate to meet these needs. These shoppers will be making different tradeoffs, and this behavioral shift can be a chance for brands to make headway as there'll be more natural friction in the shopping journey...if you know where to look at what to do about it.

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🌟 How can wearable tech revolutionize consumer insights? 🌟   📍 Join our session today: 2:35 – 2:55 PM CT + swing by Kiosk A5 for some Garrett Popcorn!🍿    Today at IIeX North America, don't miss the opportunity to dive into "360 Consumer Insights: Wearables & Traditional Research" with Nancy Baum, our VP of In-Person Qualitative Research. Discover our groundbreaking smartwatch-app designed to measure real-time consumer engagement comprehensively.   Session Benefits: 🌟Simple Yet Insightful: Understand how to easily capture consumer attention and emotional resonance. 🌟Optimize Communications: Explore a case study blending wearable tech with C+R’s agile research. 🌟Retail Reimagined: A holistic shopper view combining   Join us today to see how these innovations can benefit your business!   #CRResearch #IIeXNA #MarketResearch #Innovation #IIeX #MRX #GreenBook #Insights

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Are buyers afraid to make a decision? Listen to this short video and learn: - Insights from "The JOLT Effect" on why deals fall through - How fear of making a wrong decision impacts buyer behavior - The importance of building buyer trust over beating the competition Don’t lose deals because buyers are afraid to commit. - - - Learn about how we are helping companies dig deeper to understand better what your ideal buyers fear at https://buyerpersona.com/

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 5 key U.S. grocery trends you need to be aware of in 2024 and beyond: 1. Private Label Growth is Slowing 2. Sustainability Matters to Consumers 3. Value Shopping is Up 4. Promotions Are Losing Steam 5. Omnisales Are on the Rise #cpg #fmcg #grocery #retail #manufacturing

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🌟 Last Chance to Register: Emerge Smarter Webinar is Tomorrow! Are you ready to deepen your understanding of how shopper segmentation can enhance your brand strategy? There's still time to sign up for C+R Research's Emerge Smarter webinar! Join us tomorrow to hear more about specific shopper segments from Lily Birmingham, Elizabeth Lohse, and Lindsay Schachinger. Kathleen Blum (VP of Shopper Insights) will take you through our new proprietary Shopper Segmentation in the food, beverage, and household categories. Don't miss this opportunity to learn about: 🌟 The essential distinctions between shopper and consumer segmentation. 🌟 Diverse shopper profiles, their mindsets, preferences, and what drives them. 🌟 How our innovative typing tool can enhance your marketing and product strategies. Register Now! p.s. Can’t make it? No worries – register anyway, and you will receive an email with a link to the recording to watch or share with colleagues. 

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Long-term public opinion trends show that America has become far more tolerant on a wide range of social issues, even over the last few decades. Even so, DEI and ESG still remain dirty words for many Americans. Here are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters. https://lnkd.in/gkS65H-t

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I’m coming up on 3 years of tracking public data and connecting it to consumer behavior. Friday was a first seeing consumption chained dollars outpace current dollars. This one is going to get a little detailed, consider yourself warned. Chained dollars is another way to say inflation adjusted. Ever since I started watching these metrics, these two numbers were reversed. While inflation driven spending boosted consumption dollars, and ultimately the perspective of many companies as being more successful than what they were/are, chained dollars showed what was actually happening. In the consumer world, I think about chained dollars more as volume. Volume (ie unit/size) is what fills up plant capacity, ingredient purchases, and all of the jobs connected to them. Volumes have mostly been on the decline…not a great sign. That said, I was very surprised to see this swing in Friday’s report. Of course I dug in… Consumption is broken out into Durable and Non-Durable goods, along with Services. While services provided the largest change, it actually slowed from the prior month. It was durable goods that shifted significantly, moving from -$20b to +$13b. That seemed like a lot. Off to retail sales. (Before I do, it’s crazy that retail sales comes in 2+ weeks before this read…any movement based on this report is really outdated.) When I think of gif swings in durable goods, I often look at autos first. Of course, the largest month to month change in May? Correct, cars. So we know cars had a month in May, but why the situation below? Off to the CPI. New vehicle pricing has had accelerated declines every month this year, with May being the peak at -0.5 vs April. Why, you might ask? Inventory. Car companies are dealing with fairly significant inventory issues right now, so they’re using aggressive deals to turn that inventory. So, as a result of consumer pullback in autos, we saw a significant shift in consumption this last month as pricing DID NOT outpace total spending due to increased discounting activity in the auto sector. This matters a lot because if this theory holds up, the technical glitch at dealerships in June could swing these numbers the other way. Without the context it could seem really surprising to the market. We’ll learn more as earnings season heats up. #consumerbehavior #pce

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🔥Hot Stat Alert!🔥 Our monthly What Worries the World survey explores what the public thinks are the most important social and political issues, drawing on more than ten years of data to place the latest scores in context. In this edition #inflation remains the number one concern for the 27th consecutive month according to ou What Worries the World survey. However, worry over rising prices is at its lowest level since April 2022, now at a third (33%) on average across 29 countries . See the full results : https://lnkd.in/gc-agi2m

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Research Alert: ITAD Marketing Efforts Weaken in May. ERI Recovers First Spot, Despite Drop in Traffic, Closely Followed by Apto Solutions Boston, Mass., July 2, 2024 - Pure play ITAD vendors in the United States struggled to keep their marketing momentum in May. Compliance Standards’ #ITAD Marketing Leadership Tracker reports a 9.5% decrease in traffic among 29 top ITAD vendors, largely, and as expected, due to a substantial drop in marketing from April market leader All Green Electronics Recycling. The data does not include #OEMs, big technology distributors, and companies that have not delineated their ITAD operation from their core. ERI recovered the first spot, even as both its market share and traffic fell. In contrast, Apto Solutions picked up strong momentum, moving to the second place, with both solid increased in traffic volume and share. While traffic was down, the ITAD industry paid 75.4% more in buying industry-related organic keywords to attract attention, reaching an estimated value of $115K in May. With a relatively large number of market participants, the sector is still characterized by a low level of consolidation, with the market being divided among too many competitors. To find out how the industry performed in marketing its services and getting audience attraction, follow this link. The analysis is free to access, while premium clients can access detailed vendor-by-vendor analysis and competitive insights. Follow this link: https://lnkd.in/e_mqTh9D Compliance Standards LLC 6 Liberty Square Boston, Massachusetts 754.229.0095

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Contrary to popular belief, quick in-and-out trips to the grocery store are becoming more common. Despite shoppers claiming they prefer large one-stop grocery hauls, new data from 84.51˚ reveals how online shopping and busy lifestyles are reshaping customer habits. This data provides valuable insights into how CPG brands can capitalize on any trip of any size. To learn more, click here: https://bit.ly/448clYt #8451Proud

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Check out some of my thoughts on pet parents and their drive for premium pet food in Marketplace by APM's recent publication! 🐾 As innovation within the premium space continues, important questions remain over the threat of private label and the true choices available to pet parents when it comes to trade downs.

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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