“I had the pleasure to work with Nicole for nearly 3 years while part of the RAD team at Target. She was in charge of leading Research and Experience Design for our team and she certainly set a high bar for me and anyone else I would work with in that capacity. Nicole’s ability to always put her self in the user seat was never something she worked on but rather simply how she is wired to be - human center design is natural for her. Whenever an idea/concept would come our way, you could tell Nicole was already laser focused on next steps and mapping out how she would immerse herself as a user. One of my favorite output from her was the competitive landscape she would come up with - not from browsing articles or using their services but asking competitors users their thoughts - that would not only build empathy but help us understand where weaknesses might be for us to take advantage of. Nicole certainly taught me how critical UX is in this world - anyone not including/prioritizing UX on their team is not set up for success. But the most critical attribute is how much she cared - about the user, the product she worked on and her colleagues…when people care, magic can happen and we certainly exceeded our goals on RAD. I have missed working with such a true professional already and trust Nicole Netland will continue to leave her fingerprint on retail!”
About
Activity
-
I wrote part of one of the Amazon Leadership Principles (LPs). David Anderson wrote one of the most popular posts on the web about the whole list…
I wrote part of one of the Amazon Leadership Principles (LPs). David Anderson wrote one of the most popular posts on the web about the whole list…
Liked by Nicole Netland
-
Amazon-to-Google-to-Amazon #a2g2a thought of the day: Guardrails 2018, Amazon: I spent months polishing a 6-pager and doing many reviews with…
Amazon-to-Google-to-Amazon #a2g2a thought of the day: Guardrails 2018, Amazon: I spent months polishing a 6-pager and doing many reviews with…
Liked by Nicole Netland
-
Amazon is famous (infamous?) for having some pushy, demanding leaders. You can handle pushy leaders with my simple approach: I was personally easy to…
Amazon is famous (infamous?) for having some pushy, demanding leaders. You can handle pushy leaders with my simple approach: I was personally easy to…
Liked by Nicole Netland
Experience & Education
-
Google
View Nicole’s full experience
See their title, tenure and more.
or
Volunteer Experience
-
Mentor - Summer Retail Program
Techstars
- 1 year 1 month
Science and Technology
https://corporate.target.com/article/2016/07/target-techstars-first-weeks
-
UX Mentor
UXPA Minnesota (UXPA MN)
- 1 year
Science and Technology
-
UX Mentor
AdFed
- 1 year
Science and Technology
Publications
-
Building a Mobile App
Target Women in Science & Technology (TWIST)
-
Building a lean team inside Target – Story of Awesome Shop
Lean UX MN
-
Closing the Strategy Gap
Society of Concurrent Product Development (SCPD)
-
UX Roles & Titles: What do they mean?
Interaction Design Association (IxDA)
-
The evolution of User Experience
Minnesota Interactive Marketing Association (MIMA) Summit
Patents
Organizations
-
Target Women in Science & Technology (TWIST)
Coach
- -
Best Buy Women's Leadership Forum
Corporate Leader
- -
Usability Professionals' Association
Board Member
-
Recommendations received
10 people have recommended Nicole
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More