Nicole Hobby

Dynamic, Versatile, Value-Oriented Marketing and Sales Leader

Denver, Colorado, United States Contact Info
504 followers 494 connections

Join to view profile

About

An inquisitive, dynamic, builder and producer who consistently exceeds commercial objectives and delivers bottom-line results.  Diverse sports, entertainment, and hospitality industry experience across business development, sales management and operations, ticketing, sponsorship sales, product marketing, event strategy and management, communications, and account management.

Experience

  • TFL Graphic

    Vice President, Sports & Entertainment

    TFL

    - Present 8 months

    Overland Park, Kansas, United States

    By creating true partnerships with aligned interests, TFL understands the ticket distribution value proposition and is the innovator transforming the vertical, generating more revenue for rights holders in the competitive ticketing environment.

  • Sodexo Live! Graphic

    Vice President Marketing

    Sodexo Live!

    - 3 years

    North America

    Led and inspired Sodexo's Sports and Leisure North America Marketing Team's scalable strategies and plans for Sodexo Live! Use critical thinking and problem-solving to drive market distinction, revenue growth, and brand and product development. Create and implement go-to-market initiatives in alignment with business objectives.

  • Ticketmaster

    Ticketmaster

    18 years

    • Ticketmaster Graphic

      Sr. Vice President, Event Strategy and Management

      Ticketmaster

      - 4 years

      Denver, Colorado, United States

      Developed Ticketmaster’s event portfolio, delivering end-to-end strategy, event marketing, design, production, content, and execution of all events, connecting audiences to the Ticketmaster brand in a passionate and strategic way.

    • Ticketmaster Graphic

      Vice President, Product Marketing & Sales Enablement

      Ticketmaster

      - 5 years

      Los Angeles, California, United States

      Created and directed marketing strategies for go-to-market product initiatives. Developed product value propositions, calibrated product road maps, and established customer feedback loops that strengthened our product portfolio and feature sets.  In partnership with MARCOM, created compelling and consistent cadence of go-to-market content to propel product adoption, customer acquisition, and retention.  Owned all sale enablement initiatives, tools, and deliverables, servicing 100+ sales and…

      Created and directed marketing strategies for go-to-market product initiatives. Developed product value propositions, calibrated product road maps, and established customer feedback loops that strengthened our product portfolio and feature sets.  In partnership with MARCOM, created compelling and consistent cadence of go-to-market content to propel product adoption, customer acquisition, and retention.  Owned all sale enablement initiatives, tools, and deliverables, servicing 100+ sales and client success team members.

    • Ticketmaster Entertainment Graphic

      Vice President & General Manager, Cultural Attractions

      Ticketmaster Entertainment

      - 3 years

      Scottsdale, Arizona, United States

      Recruited by the executive team to lead and evaluate strategic value of underperforming and underfunded cultural attractions vertical. Managed and assessed all aspects; sales, product development, professional services, client support, and engineering. Produced comprehensive market analysis and strategic plan, with the exit plan recommendation

    • Ticketmaster Entertainment Graphic

      General Manager, Rocky Mountain Region

      Ticketmaster Entertainment

      - 6 years

      Denver, Colorado, United States

      Oversaw the complete operation of the area, and ensured all goals and OKRs were met based on the company's strategic plans. Presided over the P&L, workforce, client relations and support, sales, marketing, and ticket distribution. Created and maintained relationships with clients, community, and industry leaders. Negotiated all major client contracts. Successfully led new business efforts.

  • Feld Entertainment Graphic

    Regional Vice President + Various Roles

    Feld Entertainment

    - 8 years

    Responsible for the vision, overall operations, marketing, and business results for regions and markets – all brands and tours most notable; Ringling Bros and Barnum & Bailey Circus and Disney On Ice.

Education

  • New Mexico State University Graphic

    New Mexico State University

    Bachelor of Business Administration (B.B.A.) Marketing

    Activities and Societies: Pi Beta Phi Sorority, Student Academic Counselor

Recommendations received

4 people have recommended Nicole

Join now to view

View Nicole’s full profile

  • See who you know in common
  • Get introduced
  • Contact Nicole directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Nicole Hobby

4 others named Nicole Hobby are on LinkedIn

See others named Nicole Hobby

Add new skills with these courses

See all courses