Nicole Economou

What's going to happen with the TikTok divestment-or-ban law? Here are three major things to watch, from our CEO Justin Sherman. Subscribe to our newsletter for more insights — and click to schedule a consultation. #technology #policy #geopolitics

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This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/cNPG50R4FqN

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Trust, Reason and the Pursuit of Happiness are our core principles at CROSSMEDIA USA. Without trust between client and agency, you may as well scrap the other two.     In Olivia Morley’s latest piece for ADWEEK, our CEO Kamran Asghar weighs in on the potential conflicts of interest created by principal-based buying and similar practices in media. #TrustReasonPursuitofHappiness #transparency #independentagency #media #adweek  

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Wondering how your brand should approach a cookieless future? We have you covered on how and why paid social could be the perfect supplement to Google Chrome’s elimination of third-party cookies. Check out Director of Social + Influencer Marketing, Jessica Goodman's recommendations in the latest KWT Insights.​ ​ #ThirdPartyCookies #DigitalMarketing #DataCollection​ ​ Read more here: https://lnkd.in/dcfGDNwE

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This certification helps digital marketers showcase TikTok advertising expertise, fostering professional growth and career opportunities. Learn more at: https://bit.ly/4asZCRG . . . #WSM #WallStreetMarketing #marketing #advertising #marketingnews #advertisingnews #marketingtrends #advertisingtrends #branding #digitalmarketing #marketingtips #marketingstrategy #marketingagency #marketingplan #marketingtools #TikTokCertification #DigitalMarketing #MediaBuying #TikTokAds #ProfessionalDevelopment

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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Yes, it’s true: Families spend more on back-to-school than the holidays. Plan your ad campaigns now to take advantage of this massive consumer spending season. Read more about back-to-school trends in our blog and join our webinar this Thursday to hear additional insights from Best Buy, OMD, and dentsu experts. Read our blog → https://lnkd.in/e75XBcPx

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This report from Tubi and The Harris Poll delivers exclusive insights that help marketers better understand the streamer mindset, and explores new ways to connect your brand with audiences in the most effective way. Download this white paper today, made possible by Tubi. #ad https://ow.ly/pmQ050R4FSK

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Join Quentin Humphrey, an expert on all things Gen Z, as he discusses current and rising cultural shifts through a youth lens. Discover strategies for authentic engagement and community building, from a Gen Z POV. Click the link below to join the waitlist! creatormarketingsummit.com #digitalmarketing #creatormarketing

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Hey LinkedIn fam! Cassandra Remillard, our amazing Integrated Media Group Director of Growth Strategy, recently shared some top-notch tips for creating a killer LinkedIn advertising campaign. Check out her insights for boosting your brand's reach and engagement! Have any to add? Drop your list of #LinkedInAdvertising tips in the comments below. #GrowWitgIMG #DigitalMarketingTips

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Despite what star-studded Super Bowl commercials Advertising budgets have dwindled in recent years. Today, to succeed, ad agencies have to stay lean and make sure every dollar of their personnel budget is driving value. Real-time jobs and wage data can help. Here are 3 ways agency leaders can use this data to inform their hiring strategy in 2024 (and 2025): 1️⃣ Hire based on live jobs data – not headlines. 2️⃣ Identify industry-wide hiring trends by tracking rises in junior- or senior-level openings – and offer hybrid work to stretch your budget. 3️⃣ Rightsize your salary bands by analyzing wage data from your talent competition. Want to see what our data says about hiring and retention for ad agencies? Read the full blog ⬇️ https://bit.ly/3XxJWd7

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In our latest Big Questions interview, Scott Marsden, VP of Client Strategy at PMG, walks us through the art and science behind effective integrated marketing strategies. Discover his perspective on the biggest shifts in our industry such as the complexities of advanced media buying algorithms, AI, and more: https://bit.ly/3KGdQV6

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Is your CTV strategy primed for success? In this article, we unpack the insights you need from our sponsored eMarketer’s TV and Connected TV Ad Spending Forecast. With CTV advertising projected to surge by $12.20 billion from 2023 to 2027, marketers face both heightened competition and unparalleled opportunity. As linear TV and CTV paths diverge, reallocating budgets becomes paramount to capitalize on the burgeoning viewership of streaming platforms. Amazon's CTV monetization is poised for a staggering 125.0% growth in 2024. Ignoring its impact in the CTV arena is not an option. Read the full article to anticipate the future of CTV advertising and tailor your CTV strategies to evolving consumer habits. https://bit.ly/442N3v4 #Programmatic #DigitalMarketing #CTVAdvertising #CTVMarketing

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