Nick Perone

Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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New Guide out today! If targeted, hyper-personalized messaging is your goal, it all starts with accurate customer data flowing across all of your platforms. Learn how to effectively integrate your data & optimize digital marketing.

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AI is a game-changer in content marketing, but it comes with serious pitfalls. Whether you’re new to AI or refining your approach, our free Marketer’s AI Playbook offers essential insights to make your content resonate with your audience. Get your free guide here: https://hubs.li/Q02CQpmQ0 #MarketersAIPlaybook #AI #AIPlaybook #marketing #marketingplaybook #AIinmarketing #GovExec #governmentmarketing #contentmarketing

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We’re going live in 1 hour! Join Kevin Sanderson for a Q&A session on Amazon PPC. Get your questions ready and learn tips to optimize your campaigns. Tune in at 12pm EST! #AmazonPPC #AmazonPodcast #AskMyAmazonGuy

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Conversion rate optimization, commonly know as CRO, is a great way to improve your paid advertising campaigns without solely relying on your budget. Landing page updates are the tactic to improve CRO, but this guide outlines a few other tactics you may not have thought of.

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Wondering if your videos are showing up in Google search results? Learn how to check using Google Search Console and make sure your content gets the visibility it deserves! Don’t miss out on opportunities to reach your audience—find out now! #DigitalMarketing #OutdoorIndustry #SEO #GoogleSearch #VideoIndexing

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Multi-location digital advertising requires tailored strategies for each locale, considering geographic, demographic, and competitive differences. In this guide we share how to setup and optimize ad campaigns for multi-location businesses - including account structuring, effective targeting, and local ad customizations. Check it out here: https://lnkd.in/e2-kHkgF

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Are you paying attention to ad performance? 🔍 When advertisers plan and programmatically bid based on attention instead of viewability, campaigns get better results, including: 🔹8X higher conversions  🔹21% higher return on ad spend  🔹5X higher CTR 🔹52% lower CPM  🔹110% higher view time Want to learn more? Download Lumen's attention performance guide to see nine different campaign examples from clients that saw higher performance with attention-first advertising! ⬇⬇⬇ https://lnkd.in/eXGiT4-f

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗠𝗮𝗸𝗲 𝗶𝗻 𝗕𝗶𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 – 𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗔𝘃𝗼𝗶𝗱 𝗧𝗵𝗲𝗺 𝗳𝗼𝗿 𝗚𝗿𝗲𝗮𝘁𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗔𝘃𝗼𝗶𝗱 𝗦𝘂𝗱𝗱𝗲𝗻 𝗕𝗶𝗱 𝗥𝗲𝗱𝘂𝗰𝘁𝗶𝗼𝗻𝘀: Abruptly lowering bids can drastically throttle impressions due to Amazon's sensitive algorithm. Instead, take a strategic approach by reducing bids gradually—ideally by 10% at a time. This ensures your visibility remains strong while optimizing costs. 𝗘𝗺𝗯𝗿𝗮𝗰𝗲 𝗕𝗶𝗱 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Finding the perfect bid is key to success. Don’t be afraid to experiment! Testing different bids helps uncover the sweet spot where clicks are maximized, and costs are minimized. This proactive approach can lead to remarkable improvements in your campaign performance. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗖𝗣𝗖, 𝗡𝗼𝘁 𝗝𝘂𝘀𝘁 𝘁𝗵𝗲 𝗕𝗶𝗱: True optimization comes from understanding and acting on the right metrics. For instance, if you have a $2 bid for a keyword but the CPC is $1.20 and your ACOS is 100%, focus on adjusting from that $1.20 CPC. This precision in optimization can transform your ad spend effectiveness and drive better results. By avoiding these common pitfalls and embracing a thoughtful, data-driven approach to bid management, you can unlock new levels of success. Make informed decisions, experiment boldly, and fine-tune your strategy to save money and boost your conversion rates. 𝙎𝙩𝙖𝙧𝙩 𝙢𝙖𝙠𝙞𝙣𝙜 𝙩𝙝𝙤𝙨𝙚 𝙨𝙢𝙖𝙧𝙩 𝙙𝙚𝙘𝙞𝙨𝙞𝙤𝙣𝙨 𝙩𝙤𝙙𝙖𝙮 𝙖𝙣𝙙 𝙢𝙖𝙨𝙩𝙚𝙧 𝙗𝙞𝙙 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙛𝙤𝙧 𝙚𝙭𝙩𝙧𝙖𝙤𝙧𝙙𝙞𝙣𝙖𝙧𝙮 𝙤𝙪𝙩𝙘𝙤𝙢𝙚𝙨! #Marketing #BidManagement #DigitalMarketing #PPC #Advertising #Optimization #AmazonAds #MarketingStrategy

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AMC should be every advertiser's BFF. Here's a helpful post on how to use the #AmazonMarketingCloud effectively: https://hubs.li/Q02Ck2Kb0 #amazonads #advancedpartner

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