Shawn Nason

OFFOR Health is the fastest-growing anesthesiology service provider in Ohio, Kentucky, Tennessee, and we are rapidly expanding throughout Illinois, Tennessee, and Texas, with many more states in the pipeline. In addition, OFFOR Health generates $14M in annual revenue, with 140 associates and is serving over 13k pediatric patients a year. Primary market focus is on Medicaid.
~ First 90 days lead aggressive strategy development process while executing on needed business changes creating a dual… Show more

OFFOR Health is the fastest-growing anesthesiology service provider in Ohio, Kentucky, Tennessee, and we are rapidly expanding throughout Illinois, Tennessee, and Texas, with many more states in the pipeline. In addition, OFFOR Health generates $14M in annual revenue, with 140 associates and is serving over 13k pediatric patients a year. Primary market focus is on Medicaid.
~ First 90 days lead aggressive strategy development process while executing on needed business changes creating a dual track effort of reinvention for the future while stabilizing the current core business.
~ Strong results thus far resulting in a 100% practice & payor retention (estimate was to lose over half of the practices and revenue).
~ Established an entirely new executive team and related corporate restructure saving over 25% in operating costs.
~ New strategic direction has not only contributed to practice retention, but garnered doubling of new business leads and deal closures exceeding $8M in new business over the next 18 months.
~ Company is meeting and/or exceeding all its goals. Run rate is increasing and burn rate is decreasing. Show less

Increasing Revenue through Bold New Patient Experience Ideas

Challenge: Since most people can’t control where they get lab tests, a leading healthcare diagnostics company wasn’t prioritizing the patient experience. When it realized it was missing revenue opportunities because patients weren’t following through on prescribed tests, it partnered with MOFI to develop and execute a strategy for creating a better patient experience that would make it easier for people to complete their lab… Show more

Increasing Revenue through Bold New Patient Experience Ideas

Challenge: Since most people can’t control where they get lab tests, a leading healthcare diagnostics company wasn’t prioritizing the patient experience. When it realized it was missing revenue opportunities because patients weren’t following through on prescribed tests, it partnered with MOFI to develop and execute a strategy for creating a better patient experience that would make it easier for people to complete their lab tests.

Solution: MOFI worked with the company’s director of experience and innovation to design and launch an innovation-experience network of passionate frontline workers who were challenged to think boldly about changing the company’s patient experience. Through an application process, six teams of phlebotomists from around the country were chosen to launch the network with a three-day sprint focused on simplifying the patient arrival and check-in experience. During the sprint, the participants learned and applied the methodologies, mindsets, and heartsets of human-centered design, which taught them to approach their work differently. As the network has grown, the participants have continued to listen to and show empathy for all patient-experience stakeholders, while prototyping and testing big, bold ideas in their service centers.

Results: The company has seen an increase in revenue as a result of its improved patient experience. Moreover, the frontline workers who have been active in the innovation-experience network report an increased passion and eagerness to help create an improved experience for people who come to their locations. By empowering these frontline workers to practice empathy and solve for the challenges they see and endure each day, MOFI helped them shift their mindsets and approach to their jobs while solving for the company’s biggest experience challenges. Show less

o Built and executed a strategy which transformed the business from a “mom and pop shop” small company operating model to a highly scalable and efficient machine resulting in growing the company profitably from less than $40M in revenue to over $150M.

o Helped design & implement an entirely new business strategy, the “Super Center for Healthcare.” Launched to the public in September 2019, these centers aggregate multiple practitioners in one location and offer targeted primary and preventative services at 30-50% less than any other health provider in the US.
o Designed the Walmart Innovation Center in order to drive future business development, refine the business/care model, and to integrate health into other retail components. This… Show more

o Helped design & implement an entirely new business strategy, the “Super Center for Healthcare.” Launched to the public in September 2019, these centers aggregate multiple practitioners in one location and offer targeted primary and preventative services at 30-50% less than any other health provider in the US.
o Designed the Walmart Innovation Center in order to drive future business development, refine the business/care model, and to integrate health into other retail components. This center launched 3 new trailblazing initiatives/businesses: Pharmacy of the Future, Insurance Brokerage business, Supercenters for Healthcare.
o Dramatically improved customer experience and employee experience by designing & leading a partnership with the Disney Institute, crafting a new culture and vision for the business and associates. This effort resulted in an increase in NPS from the mid 60s to 83 across the entire chain. And employee satisfaction score increases from low 70’s to low 90’s in just 18 months. Show less