Merry Touch

Airbnb is no stranger to cinematic stays (cue: Downtown Abbey stay at Highclere Castle in 2019 https://lnkd.in/gZy2fzSJ). (Sigh, I missed that window.) But today, CNN reported their "icon" experience roll-outs including: >> Pixar Animation Studios's "Up" House (....that floats) >> Prince's "Purple Rain" Home >> X-Men '97 2D ...and more as posted by Creative Director Jay Ward below. What I love about this #OOH experience strategy is how Airbnb leans in on key brand partnerships leading with: >> Emotion 💕 >> Exclusivity 🤚 >> Scarcity 👀 Delivering a unique experience tailored to the super loyal fans who want to go beyond a movie or music performance. Makes total sense to me --- and paves the way for potential endorsements, placement advertising and delivering deeper customer loyalty. Nice move guys. #Airbnb #brandmarketing #Pixar

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If you are curious about how a content strategy can help you create better content with (or without ) GenAI, check out this recording of the talk I gave with Rosemary Brisco, AI Consultant for the Bay Area Content Marketing Meetup: https://lnkd.in/gKw2NM9d

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🚀 Want to know the secret ingredient in our success sauce? I’m proud to be part of this exciting change every day, pushing the limits of what we can do. Check out this Digiday article on generative AI to see how we’re shaking things up!!! Big shoutout to our amazing boss Massimiliano Tirocchi for steering this ship. 🌟 #Innovation #AI #GenerativeAI #Leadership #Tech #Trafilea

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Transforming shoppers into loyal advocates for your brand is key to success. Discover how to cultivate strong relationships with your cuLearn more at https://buff.ly/4c6Mqnj #BrandAdvocacy #CustomerLoyalty

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Winding up the work week with some education. My fellow content marketers, if you haven't yet checked out Lauren Lang's "Bending the Spoon" course, you are missing out. Period. I already have 4 full pages of notes, actionable insights, and quotes from Lauren, Linda Leung, and Chloe Thompson (and more truly wise content marketers are also involved -- just haven't hit those parts yet). So, so many statements that are making me rethink how I view content marketing and how companies view content marketing VS how it SHOULD be viewed. Thanks so much to Lauren for putting this course together. The link to the course is in her bio if you're interested. #contentmarketing

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I love Chewy! 💙 It is hands down my favorite company to buy all our pet needs as Chewy is a great example of a company that delivers consistent, exceptional customer service. We have been buying from Chewy for years…. and they have always been so great to work with - whether it was during the difficult time when our little Chance passed away or when I recently received an autoship I forgot about, Chewy's customer service has always gone above and beyond. Their compassionate approach in all situations truly sets them apart! 🐕 I was curious and wanted to better understand Chewy’s values and customer focus, so I came across this blog (below) that perfectly captures the essence of Chewy’s customer experience strategy. The blog outlines key strategies that contribute to Chewy's outstanding service, including personalized customer interactions, a proactive support system, and genuine empathy towards their customers. At Chewy, their mission is to be the most trusted and convenient destination for pet parents and partners, everywhere. They view pets and pet parents as family and are dedicated to meeting their needs and exceeding customer expectations through every interaction. Here are a few takeaways from the blog that resonates with my own experiences: Personalization at Scale: Chewy excels in making each customer feel valued and understood. They personalize interactions based on past behaviors and preferences, ensuring a tailored experience. Whenever they suggest something for Mylo, it’s spot-on and I usually buy it - he has lots of fun treats and toys 😉 Proactive Engagement: By anticipating customer needs and addressing issues before they escalate, Chewy demonstrates a proactive approach that enhances customer satisfaction. Every time I have an autoship issue, they address it immediately - no questions asked. Empathy and Compassion: The heart of Chewy’s service is their empathy. During the loss of a pet, their thoughtful gestures made a significant difference, showcasing their deep care for their customers, as we experienced when we lost Chance - they sent flowers and a card which was so unexpected and such a nice thought. 💐 Chewy’s commitment to their mission and exceptional customer service is a model for businesses aiming to build lasting relationships with their customers. I highly recommend reading the blog for more insights and reflecting on how these practices can be applied to enhance customer experiences in any industry. It really does make a difference! #CustomerService #CustomerExperience #Personalization #CX #Chewy #CustomerSatisfaction #EmpathyInBusiness

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Yesterday marked the 159th anniversary of Juneteenth and the third year since becoming a national holiday. Here are some big takeaways on where we stand today: ▪ There is consensus that brands/businesses/corporations are doing “just okay” in supporting Black communities. ▪ We can do more than just a social media post. In fact, this was ranked the least helpful activity brands can do to support Juneteenth. ▪ Since Juneteenth was recognized as a national holiday, way more Black Americans have started participating in cultural celebrations for Juneteenth—more proof that representation and acknowledgment matters. If you're looking for ways you and your teams can support, these insights really show where your actions, empathy, and energy can make a big difference. Happy Freedom Day 🎉

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Friends, network, co-workers, send me your marketing manager jobs. I am #OpenToWork in my latest #JobSearch. My time at Elementum is coming to an end as they consolidate their terrific team in Salt Lake City as part of RTO. We part as friends but here's the exciting part: you get to employ me. Here's the big three on why you should: 1) My core competencies have a six-pack. Was there an uptick in a particular marketing or Demand/Lead Gen metric you wanted to meet? Are phrases like "ABM" and "Lifecycle Management" floating around? Does your org need help communicating complex ideas to a mix of buying personas? Boy howdy, can I help. 2) I am a delight, truly. Holding my own with creative presentations to key stakeholders, getting in the weeds with execution, and motivated continuous improvement across the org: I love being in the heart of the action, surrounded by my team. 3) I am indefatigable. Motivated by success, powered by out-of-the-box thinking and you can't knock me down because I'll always bounce back with some really creative solutions up my sleeve. I think we can all agree you should definitely add me to a team asap. Tag someone who's hiring, or send them over to https://lnkd.in/esXFx5rU and receive my endless gratitude. Let's kick this new hiring process into gear!

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LinkedIn asked me to answer a question on how marketers (technically anyone) can overcome burnout and all the ideas provided were missing a key point. The answer is simple, but insanely hard for some, including myself. Start saying no, push back due your capacity to get priorities done, and don’t respond to people right away if it’s not urgent. I am terrible at this. So I should take my own advice. However - in moments where I have succeeded here, the world amazingly does not end. People figure out their questions themselves. You get the right work done and less important work rightfully falls below the line. So take my advice, maybe one day I will too. #amazon #burnout #marketing #marketer #productmarketing #amazonian

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Check out this article on one of the wildest things to happen in SEO in a hot minute!

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On Friday we hosted our inaugural Catalina Demand Mixer. It was AWESOME (s/o Sendoso and ForgeX for sponsoring). Some of my favorite learnings from the virtual mixer👇 BACKGROUND We run Demand Collective-- a private membership for great DG practitioners who feel like they're operating on an island and want to connect with and learn from other ballers. Last Friday we ran our first virtual event. A virtual mixer for DG practitioners w/ 3+ YOE. It went better than expected, here are my favorite takeaways. 1️⃣ The emotional game is just as hard. Marketing gaslighting is real. Lots of stories of CEOs absolutely not getting it. You can lose confidence as a marketer in that situation, there's nothing more helpful than hopping on a call and having 6+ other people tell you, to your face "Don't worry, you're not crazy!" The emotional game is hard, peers keep you sane. 2️⃣ Sharpen your axe is underrated. I watched two people come out of a 60min call with realizations that will meaningfully impact their next quarter. (Like fixing LI ads and new campaign ideas). The ROI on that 60-minutes of axe-sharpening is higher than any other way of spending that 60-minutes (and it was free!). Crazy to think about how many times I should be axe-sharpening instead of trying to cut a tree with a dull blade. 3️⃣ The new way (demand gen) is working. One thing has become abundantly clear. I used to be unsure. But I've heard the same story over and over again. And now I'm damn confident, demand gen just works. I heard firsthand from marketers stuck in orgs who execute lead gen. "Our leads are drying up, NNN -> MQL dropping, my CFO wants repeatable leads and I can't do it. It's getting harder and harder." And in the same call heard from NUMEROUS marketers executing demand gen. "We cut almost all search & DR. Invested it all in brand and demand and optimized conversion on site to high-intent forms. It took convincing of our ELT but it's working incredibly well." Want to convince your CFO? Just ask him if he's every bought a tool after downloading a white-paper and getting dripped in a nurture. Always love events like this. There's no better way to get better than learning from other sharp demand practitioners in a group setting. You'll hear insights and tactics and feedback that you literally wont get anywhere else. DM me if this sounds cool and I'll invite you to the next one!

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IT'S TIME!!! I'm absolutely over the moon to be opening the role for our very first, foundational internal communications manager. I've been dreaming and scheming about this hire for quite some time. Here are a few reasons why it's such an important role to us: 1.) It's early. Many would say that it's still *too* early (we're at about 60 employees). But instead of hiring your first internal comms role to inherit a mess and fix it all when it's broken, what if you could build it right from the beginning?! That's the opportunity we want to chase here. 💖 2.) This role will report into marketing because I have a deep passion for building more transparency into internal communications. I want us to show our work, share our emails, and speak publicly about specific campaigns that are doing well (or not so well). 3.) Internal communications is truly CELEBRATED at Workshop. We exist because we believe in creating more happy Mondays for employees everywhere through great internal comms. Our platform is built for internal communications only. Not only will you be supported in all of the work that you do, but you'll help us shape the product and create better experiences for internal communicators everywhere. It's such a unique and key role, and if you know anyone who would be a great fit (or want more details), please message me and check out more via the job listing! Note*: At this time, the role is not open to a fully remote candidate, but if you're open to relocating to the lovely Omaha, Nebraska...let's talk. ;) Details here: https://lnkd.in/g44mTBzV

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Hello LinkedIn community, I wanted to share some significant updates about my professional journey and the exciting plans I have moving forward. After two incredible years at StickerYou, I was recently laid off due to the company's pivot in its marketing strategy, focusing more on organic and paid social and moving away from SEO. This change affected my role as the company restructured its efforts. When I joined StickerYou, I began as the Senior Manager, Digital Marketing & Partnerships. Quickly, my role expanded to include SEO responsibilities, leading to a promotion to Senior Manager, Digital Marketing & SEO. Working closely with in-house teams and external partners, we collectively turned around an underperforming organic search channel for the e-commerce business. This collaborative effort resulted in positive growth in traffic and revenue within just eight months. By December 2023, I was promoted to Director, Search Engine Marketing, maintaining responsibility for organic search while taking the lead on the company's paid search efforts. Again, working together with various teams, we saw a 20% increase in PPC revenue and nearly a 30% increase in conversion rates within one month through the strategies implemented. While I understand that business decisions are part of the professional landscape and no job is ever completely secure, I loved my time at StickerYou. The company is led by an incredible leadership team and is home to some of the most caring, intelligent, and highly likable individuals I’ve ever had the pleasure of working with. A personal highlight for me was being nominated by my peers and winning a Stickizen employee award at last year’s company barbecue. As I embark on my next career move, I hope the job search won’t take too long. In the meantime, I’m excited to start publishing content on LinkedIn regularly. I aim to share key concepts in organic and paid search, helping you understand how these strategies can drive revenue, improve conversion rates, and increase traffic to your website. I'm excited for what's in store next! #SEO #SEM #DigitalMarketing #CareerUpdate #SearchEngineMarketing

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« If you think you know consumer behavior, think again. Middle-income consumers are feeling the squeeze and worrying about inflation but aren’t holding back on splurges. Rather than sticking to tight budgets in retirement, aging consumers are splurging too. Speaking of older shoppers, it turns out that the brand loyalty they’ve long been known for is a thing of the past*». Splurges…yes putting the greatest product innovations forward by using the number 1 logo for innovation Voted Product of the Year Worldwide 100% voted by consumers, influent peers, and believing in consumers paying for added value if they trust your proposition, is the best way to go! *Source: State of the Consumer 2024: What’s now and what’s next. McKinsey & Company

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Is the Unfiltered Truth About Your Brand Unfolding on Reddit? In the digital age, the true narrative of your brand often unfolds not in your marketing materials, but in the conversations happening in community platforms like Reddit. Here, in the unvarnished exchanges of niche forums, the raw and real opinions of your customers can silently steer their behaviors and perceptions. When customers seek the truth about a brand, they don't just look at polished reviews—they dive into the candid discussions where the genuine experiences are shared. This is where your brand's reputation is crafted, one comment at a time. Imagine this: a potential customer stumbles upon a thread about your product. The opinions they read there could either reinforce their decision to purchase or completely turn them away. Providing consistently excellent customer experiences, staying vigilant in monitoring these communities, and engaging with customers in a supportive and genuine manner can significantly shape these narratives. Responding to feedback, offering help, and showing that your brand cares isn't just good customer service—it's a strategic move. It builds trust and authenticity, essential components in today’s market where consumers are more skeptical and discerning than ever. Are you actively participating in these conversations? Are you aware of what’s being said about your brand in these hidden corners of the internet? Engaging positively and constructively can turn silent lurkers into loyal advocates. Your brand’s story is being told—make sure it’s one that aligns with the values and experiences you strive to create. #marketing #ecommerce #strategy #marketingdigital #digital #reddit #forums #communitymanagement #socialmedia

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📌Our product strategy just keeps getting better and better! While I clearly don’t have the security clearances needed to be specific about our longterm roadmap (yet ☺️), I can confirm that you should get excited! #pinterest #productinnovation #socialmedia

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Question: Who's in SF for Config this month? Friends, fellow marketers, new #UX buddies? It's my first trip to the Bay Area in ages, and I'm stoked. {Fun fact: The first piece of "art" I had in college was a framed photo of the Golden Gate Bridge.} It's also my first industry event as an attendee in ages. I'm ready to geek out about Figma - so come sit by me. #design #marketing #uxresearch

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Can't pour from an empty cup! ☕️ Our digital content creation services free up your time and mental space, so you can focus on what truly matters. Let's create a winning strategy for both your brand and your well-being. #WorkLifeBalance #HolisticHealth #CrushCreative #BayArea #SmallBusiness #DigitalMarketing

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Sourcing Diverse Candidates: Building a Workforce that Reflects the Community The Challenge: Building a diverse and inclusive workforce requires going beyond traditional sourcing methods and actively seeking out talent from underrepresented groups. What it Looks Like: Your company demographics don't reflect the diversity of the community you serve, limiting your access to a broader range of talent and perspectives. How TWG Can Help: TWG has a proven track record of sourcing diverse candidates. We leverage our network of diversity partners, utilize targeted advertising channels, and implement inclusive recruitment practices to build a workforce that reflects the richness of the communities you serve. https://lnkd.in/enkj_Fgt Find out more. Drop a comment.

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