“Whenever I have chance to be on a team with Monina, I consider it a dream team. With a strong and well-rounded set of skills, Monina was an integral part of the Sofar Sounds Los Angeles team for many years. The team would not have achieved everything that it did during it's first six years without Monina's leadership and forward-thinking. She held and nurtured many important relationships with media outlets, including LA Weekly and LA Magazine, as well as with various strategic partners and artists teams. Her foundational skills in public relations and marketing shined bright in every project, and conversations with her made it obvious that she has profound experience and outlook. I'm also impressed by how she stays up-to-date with trends and has been expanding her knowledge into the worlds of photography and video editing. Furthermore, Monina is genuine and a true joy to work with.”
Los Angeles, California, United States
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How can you develop a storytelling strategy that works for all your channels?
Effective storytelling starts by letting your audience connect emotionally, seeing themselves in your stories and sparking engagement. Once that connection is established, stay consistent and authentic across all social platforms to build a brand narrative aligned with your values. Understanding each platform's unique traits is crucial—adjust the narrative to match the vibe and expectations. Instagram loves visuals, Twitter prefers brevity, and TikTok thrives on quick, engaging videos. Mix up content types to cater to diverse tastes and throw in polls, Q&A sessions, and behind-the-scenes content for community engagement. Regularly analyze analytics and audience feedback to refine your storytelling strategies based on evolving trends.
Activity
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people trust people more than they trust brands. 👏🏾
people trust people more than they trust brands. 👏🏾
Liked by Monina V. Castillo
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Social media managers wearing all of the hats. But why are they so often expected to do so many jobs? In football, quarterbacks aren’t asked to…
Social media managers wearing all of the hats. But why are they so often expected to do so many jobs? In football, quarterbacks aren’t asked to…
Liked by Monina V. Castillo
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Is your resume or LinkedIn more important? 🤔 The truth is, LinkedIn is more important! And if it doesn't sell a crystal clear message to that…
Is your resume or LinkedIn more important? 🤔 The truth is, LinkedIn is more important! And if it doesn't sell a crystal clear message to that…
Liked by Monina V. Castillo
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What do people notice about your voice, have you ever been complimented on it? My client Lora was a guest on my podcast this week, and I gotta…
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Woke up with massive anxiety… A reminder, mostly to myself (to hold myself accountable) that movement is magic, movement is medicine. Within 5…
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The best videos aren’t made from talking on camera They’re made from: - understanding your target audience - honing into one goal for your content -…
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