“Cristina is one of those employees who you can count on 100% of the time. I would ask her once to help me, and she would come back with a finished product that completely exceeded my expectations. I had no problem putting her in front of upper management. Her style is polished and self-assured. She is also a fantastic manager. I watched her instill confidence, knowledge and a passion for excellence in those that reported to her. She did all of this under an extreme amount of pressure, with tight deadlines, and a smile on her face.”
About
I have shifted my career from an innovative measurement & data strategist for large CPG…
Activity
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New York Magazine listed ALL THE SMOKE with Matt Barnes and Stephen Jackson as one of the most influential podcasts out today. "Former NBA players…
New York Magazine listed ALL THE SMOKE with Matt Barnes and Stephen Jackson as one of the most influential podcasts out today. "Former NBA players…
Liked by Cristina Ackas (she/her)
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Super proud of our team at DraftKings Inc. and their on-going support of women's sports! Play our Women's Olympic Events Prediction Pool at…
Super proud of our team at DraftKings Inc. and their on-going support of women's sports! Play our Women's Olympic Events Prediction Pool at…
Liked by Cristina Ackas (she/her)
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I have a new website. It's so much more than a website for work. It's personal. For 7 years Work with Lizzie has been not only my work, but also my…
I have a new website. It's so much more than a website for work. It's personal. For 7 years Work with Lizzie has been not only my work, but also my…
Liked by Cristina Ackas (she/her)
Experience & Education
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DraftKings Inc.
View Cristina’s full experience
See their title, tenure and more.
or
Licenses & Certifications
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Institute of Advanced Advertising Studies
4As
Volunteer Experience
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Vice Chair Board of Directors
Global Connections for Women Foundation (GC4W)
- Present 2 years 7 months
Economic Empowerment
Global Connections for Women is one of the leading international non-profit organizations focused on gender equality, women empowerment, and youth empowerment. The foundation reaches more than 3.5 million people worldwide, creating curated programs and events to support female entrepreneurs and advance women in the workplace.
In my role as Vice-Chair, I partner with the organization’s leadership, including GC4W Founder & CEO Dr. Lillian Ajayi-Ore, to lead the development of projects and…Global Connections for Women is one of the leading international non-profit organizations focused on gender equality, women empowerment, and youth empowerment. The foundation reaches more than 3.5 million people worldwide, creating curated programs and events to support female entrepreneurs and advance women in the workplace.
In my role as Vice-Chair, I partner with the organization’s leadership, including GC4W Founder & CEO Dr. Lillian Ajayi-Ore, to lead the development of projects and initiatives dedicated to ending the persistent inequities that still exist for women in the workplace. Ackas, Ajayi-Ore, and the GC4W advisory board will seek to drive necessary dialogue, create opportunities, and effect substantive change in the gender gap across business. -
Advisory Board
Minorities in Sports Business
- Present 3 years 7 months
Civil Rights and Social Action
Designed to serve as a primary resource for diverse BIPOC individuals in the sports industry, the Minorities in Sports Business network aims to support, connect, provide insight, and offer a competitive advantage to more than 1,000 professionals across the sports industry.
The advisory board was created to help advance the mission of MiS by redefining and reimagining sports as a more equitable industry. I joined nine other leaders across the sports industry to help build MiS and its…Designed to serve as a primary resource for diverse BIPOC individuals in the sports industry, the Minorities in Sports Business network aims to support, connect, provide insight, and offer a competitive advantage to more than 1,000 professionals across the sports industry.
The advisory board was created to help advance the mission of MiS by redefining and reimagining sports as a more equitable industry. I joined nine other leaders across the sports industry to help build MiS and its members into a more diverse, stronger, and more connected sports business.
Projects
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Data CAMP
A single source database and visual dashboard of our CPG Portfolio's paid media campaign metrics
- Real time campaign performance across all media executions
- Standardization of digital and social placement naming conventions across the 20+ brands within the portfolio
- Automated data collection and reporting for all brands
- Portfolio level roll-ups of campaign and media performance
- Advanced Analysis on big data sets -
Provocateur: Innovation Newsletter
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See projectThe Provocateur newsletter comes from the idea that as an agency, we should be causing disruption through innovative media executions. This international newsletter is intended to Provoke Thought Leadership and Incite Innovation for internal teams and external clients.
Every month The Provocateur covers the following:
- Media: New Technologies and Emerging Platforms
- Campaigns: Worth Mentioning (or not)
- Consumer Insights
- Stay In The Know: Industry News and Announcements -
Topical Media Landscapes
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Illustrative "101" decks that defined topical matters within the media landscape, included Social Networking, Gaming, Tablets and Connected TV. Utilizing syndicated data as well as primary research to show the current penetration of the select media activity, growth of usage, current marketing implications and future behavioral trends. These decks were distributed company wide to keep upper management as well as all marketing teams informed and up -to-date
Organizations
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ARF, 4As
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Recommendations received
5 people have recommended Cristina
Join now to viewMore activity by Cristina
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We believe having the right benefits is especially important for new parents adjusting to an enormous life change. One of our many amazing benefits…
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Product management at DraftKings is as fast-paced as it gets. We're constantly looking at improving and adding new products to our line-up. We…
Product management at DraftKings is as fast-paced as it gets. We're constantly looking at improving and adding new products to our line-up. We…
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A huge thank you to our interns for your invaluable contributions. Your energy and passion impacts our projects and inspires us daily. National…
A huge thank you to our interns for your invaluable contributions. Your energy and passion impacts our projects and inspires us daily. National…
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Six years ago, I joined DraftKings Inc. on the day that the Supreme Court overturned PASPA, which was quite the high note to start on. It’s been a…
Six years ago, I joined DraftKings Inc. on the day that the Supreme Court overturned PASPA, which was quite the high note to start on. It’s been a…
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Thank you for the discussion Shawn Henley. I really appreciate your leadership and the way our employees have embraced customer obsession. Customer…
Thank you for the discussion Shawn Henley. I really appreciate your leadership and the way our employees have embraced customer obsession. Customer…
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What a week at DraftKings Inc. for the Global Talent Acquisition Boston onsite and Gather on the Green event! The People are what makes every day…
What a week at DraftKings Inc. for the Global Talent Acquisition Boston onsite and Gather on the Green event! The People are what makes every day…
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For today’s round of “MJ Ruins Everything.” Did you know that in 1900 Paris, there were only 22 female Olympians? In comparison, there were 997 male…
For today’s round of “MJ Ruins Everything.” Did you know that in 1900 Paris, there were only 22 female Olympians? In comparison, there were 997 male…
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DraftKings Inc. and the WNBA have reached an agreement naming the sportsbook operator as an official sports betting and daily fantasy sports (DFS)…
DraftKings Inc. and the WNBA have reached an agreement naming the sportsbook operator as an official sports betting and daily fantasy sports (DFS)…
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Then this happened last week! DraftKings annual Gather on the Green event promoting diversity on the golf course for our team members! Community…
Then this happened last week! DraftKings annual Gather on the Green event promoting diversity on the golf course for our team members! Community…
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We celebrated our third annual Gather on the Green event last week in Boston as well as our first event in Vegas earlier this month! These events…
We celebrated our third annual Gather on the Green event last week in Boston as well as our first event in Vegas earlier this month! These events…
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We believe having the right benefits is especially important for new parents adjusting to an enormous life change. One of our many amazing benefits…
We believe having the right benefits is especially important for new parents adjusting to an enormous life change. One of our many amazing benefits…
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Excited to announce I am joining Lewis Hamilton’s management team – Project 44! In my new role, I will be part of the commercial team and will be…
Excited to announce I am joining Lewis Hamilton’s management team – Project 44! In my new role, I will be part of the commercial team and will be…
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Congratulations to Valerie Mosley, CFA on this recognition. Valerie is an invaluable member to our DraftKings family. https://lnkd.in/eatzAfti
Congratulations to Valerie Mosley, CFA on this recognition. Valerie is an invaluable member to our DraftKings family. https://lnkd.in/eatzAfti
Liked by Cristina Ackas (she/her)
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As a former lacrosse player, this makes me happy. Love to see it!
As a former lacrosse player, this makes me happy. Love to see it!
Liked by Cristina Ackas (she/her)
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Spent the morning at the Women's National Football Conference (WNFC) Championship Awards Breakfast in Texas being honored alongside these amazing…
Spent the morning at the Women's National Football Conference (WNFC) Championship Awards Breakfast in Texas being honored alongside these amazing…
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Being part of a BRG is one thing. Feeling the impact is everything. Thankful for the inclusive environment I get to work in and for the opportunity…
Being part of a BRG is one thing. Feeling the impact is everything. Thankful for the inclusive environment I get to work in and for the opportunity…
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