“Mili is a true professional and a team player. She shows a high level aptitude for her work. She is efficient and follows through on what she is responsible for without fail. I enjoy working with her and value her contribution. She has a can-do attitude and does what is needed even if it falls outside of her core job responsibilities. She is organized and always adds insights and creativity. We had to deal with many moving parts, personalities and very tight deadlines while developing materials for Cannes and she always stepped up to the challenge. She is a real asset to our team. She is proactive and is able to set priorities. An amazing partner! I would have her on every project if I could.”
Contributions
Experience & Education
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Travelzoo
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Honors & Awards
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Future is Female Shortlist
Advertising Week
These outstanding leaders were nominated and selected based on a combination of proven achievements, demonstrated ability to effect organizational change, commitment to external impact, ability to mentor others and professional endorsements.
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Business Insider's Rising Star of Brand Marketing
Business Insider
While still small compared to Google and Facebook, Twitter's ad business has hit its stride in the past few years, and big credit goes to Shah, who drives much of its marketing with B2B clients. Her rebrand promoting Twitter as the place for live action across sports, politics and entertainment was used with clients, investors, and employees. She also oversees the global team that sells sponsorships for key events across 12 markets. When live events were cancelled due to the pandemic, she got…
While still small compared to Google and Facebook, Twitter's ad business has hit its stride in the past few years, and big credit goes to Shah, who drives much of its marketing with B2B clients. Her rebrand promoting Twitter as the place for live action across sports, politics and entertainment was used with clients, investors, and employees. She also oversees the global team that sells sponsorships for key events across 12 markets. When live events were cancelled due to the pandemic, she got the sales team to focus on selling sports events, resulting in a 200% increase in revenue for Twitter year-over-year when live sports finally returned, per the company.
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The Drum B2B Awards Best Social Campaign - #HolidayIsHappening
The Drum
Twitter has unveiled a campaign that lets advertisers adapt their campaigns in real-time based on behavioral data from the Twitter Universe. “These insights will include the hottest gifts, the most talked about brands of the week, top Tweeted emojis, and most mentioned hashtags, spanning across various categories, such as gadgets and toys, auto, fashion, entertainment, and food and drink.” in a recent post from @TwitterMktg.
Languages
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Spanish
Limited working proficiency
Recommendations received
6 people have recommended Mili
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