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Articles by Mike
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Why Baltimore is Necessary for the Transformation of AdTech
Why Baltimore is Necessary for the Transformation of AdTech
By Mike Petrella
Contributions
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How do you become a business development associate?
1) Communication skills - You must be able to cater a message to a variance of audiences. 2) Analysis / Math - BD is about modeling. You'll need to model deals to ensure there is mutual benefit. 3) Research / Self Education - Being able to identify and leverage resources and information that aren't front and center is key. No one tells you everything you need to know, it's up to you to find it. 4) Reading Comprehension - Do you like contracts? Do you understand Legalese? You must have the ability read and understand what you're reading.
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How do you become a business development associate?
Business Development is not an entry level position, as it requires an understanding of your overall business, partners strategies, market knowledge, contracts, amongst other areas. The two entry paths I recommend are either Sales or Operations. Sales provides the opportunity to engage with and understand partnership strategy, along with learning deal economics. Operations (analyst, etc..) provides the backing and justification of deals, coupled with a macro level understand of company economics, scenarios, etc..
Activity
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I’m thrilled to share that I have accepted the role of Treasurer at Verizon. I’m grateful for this opportunity and proud to work for an organization…
I’m thrilled to share that I have accepted the role of Treasurer at Verizon. I’m grateful for this opportunity and proud to work for an organization…
Liked by Mike Petrella
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When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency…
When it comes to CTV, what are the best ways to clean up the ecosystem and ensure premium direct inventory? Check out this clip from our Transparency…
Liked by Mike Petrella
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It was an exciting week, indeed. Grateful to be included in the discussion with Good-Loop and Horizon Media; Proud to watch Nexxen share the stage…
It was an exciting week, indeed. Grateful to be included in the discussion with Good-Loop and Horizon Media; Proud to watch Nexxen share the stage…
Liked by Mike Petrella
Experience & Education
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Kinective Media℠ by United Airlines
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Licenses & Certifications
Publications
Organizations
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College of Business and Economics Advisory Board of Directors - Towson University
Board Member
-- Co-authored Master's curriculum for Interactive Marketing - Re-wrote Marketing 401 course to update content based on the programmatic ad space - Co-created mentor's program, where Board Members and alumni provided mentorship to CBE students - Submitted updated KPIs for CBE faculty
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Thanks Beet.TV Andy Plesser be great to see you all. Kinective Media℠ by United Airlines
Thanks Beet.TV Andy Plesser be great to see you all. Kinective Media℠ by United Airlines
Liked by Mike Petrella
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With the launch of Kinective Media℠ by United Airlines, advertisers can addressably reach 165 million highly engaged consumers as they travel by air,…
With the launch of Kinective Media℠ by United Airlines, advertisers can addressably reach 165 million highly engaged consumers as they travel by air,…
Liked by Mike Petrella
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Got a lesson this weekend from my son Luca playing with his club lacrosse team. Backstory is...I was a baseball guy. Up until 2 years ago, I knew…
Got a lesson this weekend from my son Luca playing with his club lacrosse team. Backstory is...I was a baseball guy. Up until 2 years ago, I knew…
Liked by Mike Petrella
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For immediate release. I am signing with OpenX
For immediate release. I am signing with OpenX
Liked by Mike Petrella
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Is it too late for a Cannes post? I am a little behind. It was an incredible week filled with productive client meetings, inspiring…
Is it too late for a Cannes post? I am a little behind. It was an incredible week filled with productive client meetings, inspiring…
Liked by Mike Petrella
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Amazing time back in Cannes after a 7 year hiatus. Really enjoyed the video and commerce content throughout the week. It was quite a reunion with…
Amazing time back in Cannes after a 7 year hiatus. Really enjoyed the video and commerce content throughout the week. It was quite a reunion with…
Liked by Mike Petrella
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Fortunate to break bread today with Anis Taylor, one of the SnapRefund dynamos, on his 🚘 through Maryland to catch a ✈️ You too can meet Anis — and…
Fortunate to break bread today with Anis Taylor, one of the SnapRefund dynamos, on his 🚘 through Maryland to catch a ✈️ You too can meet Anis — and…
Liked by Mike Petrella
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Williams, Graffeo & Stern LLC is pleased to announce that Lauren Komsa and Joseph R. Haftek, Jr. have been named partners of the firm !! Lauren is…
Williams, Graffeo & Stern LLC is pleased to announce that Lauren Komsa and Joseph R. Haftek, Jr. have been named partners of the firm !! Lauren is…
Liked by Mike Petrella
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It's been such a privilege to be a part of a company that prioritizes addressing environmental issues and actively works towards reducing the tech…
It's been such a privilege to be a part of a company that prioritizes addressing environmental issues and actively works towards reducing the tech…
Liked by Mike Petrella
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What a great party at Cannes: Massive thanks to Beau Ordemann and the team at Yahoo for partnering with Beet.TV on such a memorable experience.…
What a great party at Cannes: Massive thanks to Beau Ordemann and the team at Yahoo for partnering with Beet.TV on such a memorable experience.…
Liked by Mike Petrella
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Had a blast discussing #streaming with this crew at the Cannes Lions International Festival of Creativity Beet.TV stage! Missing you…
Had a blast discussing #streaming with this crew at the Cannes Lions International Festival of Creativity Beet.TV stage! Missing you…
Liked by Mike Petrella
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This was one of the first projects I got to work on here at Magnite / SpringServe. Fun to also be able to partner with some old friends, Mike…
This was one of the first projects I got to work on here at Magnite / SpringServe. Fun to also be able to partner with some old friends, Mike…
Liked by Mike Petrella
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I had the incredible opportunity to attend my first #Cannes last week, immersing myself in insights from top leaders in #commercemedia &…
I had the incredible opportunity to attend my first #Cannes last week, immersing myself in insights from top leaders in #commercemedia &…
Liked by Mike Petrella
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Thank you Tameka Kee for an incredible job moderating #BeetCannes. Your energy, insights and conversational skills as a Beet.TV moderator lifts our…
Thank you Tameka Kee for an incredible job moderating #BeetCannes. Your energy, insights and conversational skills as a Beet.TV moderator lifts our…
Liked by Mike Petrella
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Media: It Runs on Data: We heard about what's next from (left to right) Mike Bregman Havas, Daniella Harkins and Frederick Stanichev of LiveRamp at…
Media: It Runs on Data: We heard about what's next from (left to right) Mike Bregman Havas, Daniella Harkins and Frederick Stanichev of LiveRamp at…
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