Mike Kapetanovic

Washington DC-Baltimore Area Contact Info
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Mike is renowned for his unparalleled expertise in navigating public sector contracts for…

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  • GrowthLab

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Publications

  • What VMLY&R’s Navy Win Signals for Ad Agencies

    Adweek

    The team at VMLY&R can breathe a sigh of relief, but the rest of the industry might have cause for concern. There have only been a few government contracts that rival the value of the U.S. Navy award in recent years, and none have been so hotly contested.

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  • Growing A PR Business By Working For The Feds

    PRovoke Media

    Mike Kapetanovic, Growthlab’s founder and lead strategist, joins Diana Marszalek on the PRovoke podcast to share his insights into federal opportunities for public relations — and what it takes to secure them. A specialist in helping agencies grow their public sector business, Kapetanovic discusses the intricacies of pitching government, and where PR firms fit in among other federal contractors.

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  • State of the market: Marketing communications in FY21

    Federal News Network

    As many marketing communications government contractors can attest, this year’s first two quarters have been remarkably busy. While typically having a less active period for Requests For Proposals in the federal procurement timeline, Q1 and Q2 have brought a sizable number of RFPs to the market this year. Many of the anticipated contracts were released on-time with several coming ahead of schedule, such as the Food and Drug Administration’s Public Health Education Campaign, and several others…

    As many marketing communications government contractors can attest, this year’s first two quarters have been remarkably busy. While typically having a less active period for Requests For Proposals in the federal procurement timeline, Q1 and Q2 have brought a sizable number of RFPs to the market this year. Many of the anticipated contracts were released on-time with several coming ahead of schedule, such as the Food and Drug Administration’s Public Health Education Campaign, and several others being many months behind. We’ve also seen a number of federal agencies experience a rebirth, relative to their dormant status over the past four years. For example, Q2 delivered several communications-oriented RFIs and RFPs out of Environmental Protection Agency and Department of Housing and Urban Development.

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  • Why technology alone can’t solve the government’s customer experience problem

    Federal News Network

    Customer experience (CX) has been a buzzword in corporate boardrooms for several years, as companies look for ways to meet consumer expectations shaped by Amazon, Apple, and other tech giants. Now, the term is catching on in the public sector as well. Forward-thinking agencies have realized that the expectations Americans have as consumers also frame their interactions with the government, and the President’s Management Agenda has made improving those interactions a top priority. So why are…

    Customer experience (CX) has been a buzzword in corporate boardrooms for several years, as companies look for ways to meet consumer expectations shaped by Amazon, Apple, and other tech giants. Now, the term is catching on in the public sector as well. Forward-thinking agencies have realized that the expectations Americans have as consumers also frame their interactions with the government, and the President’s Management Agenda has made improving those interactions a top priority. So why are federal agencies still struggling to catch up to airlines, insurance companies, and other private sector organizations when it comes to CX delivery?

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  • What a Trump or Biden Win Means for Comms Firms

    PR Week

    A lot is riding on the presidential election for Americans, including the comms and marketing firms that will vie for federal contracts over the next four years. The winner's agenda will shape agency initiatives and budgets, and government contractors will have to adapt their business development strategies accordingly.

    Other authors
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  • The Importance Of Defining The 'Why' When Making Strategic Business Decisions

    Forbes

    Our own evolution is the most amazing characteristic of mankind. All too often, our desire to evolve gets in our own way. I've found myself frequently discussing growth and innovation strategies with both brands and agencies, and in every case, the effort is well intentioned. Despite the perceived sense of urgency, brands and agencies alike must take a strategic pause, and halt the chase for today’s buzzword or other shiny object to instead focus on strategy.

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  • The Top 12 ExpressionEngine Add-ons

    .net

    From the brilliant minds at Happy Cog to the purely ExpressionEngine focused development shops such as Solspace and Visual Chefs, 12 of the world’s best, brightest, and most well-known ExpressionEngine developers were contacted with the simple question: “Among all of the ExpressionEngine add-ons, which one do you find yourself/team using the most, which is the one you can’t live without?”.

  • /ExpressionEngine/ custom fieldtypes

    .net

    How to stop stop relying on third-party ExpressionEngine fieldtypes and create your own instead using the Google Charts API.

    Other authors

  • Eight ways to prepare your business for 2012

    .net

    Mike Kapetanovic, founder of Reef Light Interactive, lists eight things freelancers and agencies should do to prepare for the end of the year and ring in the new one.

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  • The three golden rules of designing for friends and family

    .net

    Mike Kapetanovic, the founder of Reef Light Interactive, has had some miserable experiences when working for friends and family. Here he discusses his three golden rules he wishes he knew before.

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  • The best ways to bill clients

    .net

    Jessica Richmond, director of strategic initiatives at Rock Creek Strategic Marketing, and Mike Kapetanovic, founder of Reef Light Interactive, explain how you determine which billing method is right for you.

    Other authors
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  • The Importance of Keeping Clients Happy

    .net

    Loyal clients are immensely valuable. Mike Kapetanovic, founder of Washington DC-based agency Reef Light Interactive, explains how to make your clients do the selling for you.

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  • Information Security Handbook: A Guide for Managers

    National Institute of Standards and Technology

    The Information Security Handbook provides a broad overview of information security program elements to assist managers in understanding how to establish and implement an information security program. The intended audience includes agency heads, CIOs, SAISOs, and security managers. The handbook provides information that the audience can use in building their information security program strategy.

    Other authors
    • Nadya Bartol
    • Anthony Brown
    • Gina Jamaldinian
    • Michael Rohde
    • et al
    See publication

Recommendations received

  • LinkedIn User

    LinkedIn User

    “When people ask me, "What's it like working with Mike?" his work ethic immediately comes to mind. As Mike's business partner and friend for over seven years, there were times when I swore he didn't sleep for a week. His determination is unrivaled! I attribute Mike's success to his ambition. From the onset of forming our company, he was eager to jump right into challenges and ride the waves of change. I watched him rise from project manager to account management, salesperson to business development, and digital strategist to organizational leader. With each new personal and professional challenge, Mike raises his own bar and keeps moving onward and upward. At LMO, Mike had a clear vision of what genuine team leadership should look like and an organization of cross-functional teams that that reflected that. If someone recommends working with, or you're approached by, Mike for a new business venture, it's worth your time to get to know him.”

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