Michelle Harmon-Madsen

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Why We Play the Game Some interesting sports nuggets coming from Horowitz research that portends some significant growth for younger-than-cable/broadcast (basically, under 49) audiences via the new Venu streaming service. 🏈 Per Horowitz, 58% of sports viewers 18-34 and 57% of 35-49 yo indicated a likelihood to subscribe to Venu. (In all, 42% of 2,008 surveyed U.S. adults who identified themselves as "sports viewers" said they'll "likely" or "very likely" subscribe to Venu Sports, Horowitz said.) 🏈 🏈 This is decidedly good news for the service and validates the Venu Triumvirate’s move to future proof their business since 74% of cable subs cite ESPN as a “must have” and 48% of adults said that ESPN was important to their enjoyment of cable, more than any other channel (https://lnkd.in/gUJpccYR). 💥 But to put this into some perspective, Harris Poll research indicates only 35% of Millennials and GenZers watch sports on live broadcast (https://lnkd.in/g2fmbqtt). While this may not be quite an apples to apples (especially since Venu hasn't even launched), Morning Consult's extensive sports research indicates 52% GenZers say watching sports it’s not an important part of being a fan (https://lnkd.in/gujHRgDV). Foul the play or a second half comeback? I am betting on the latter if the Venu team understands how to engage the Zillenial fanbase in a meaningful way (ahem). Its gonna be a good game, that is for sure. https://lnkd.in/gCdPUGQe

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Like athletes to train both physically, and mentally, preparation is key for success. At Sports Innovation Lab, we’ve spent three years preparing for this moment. Now, everything comes together – the preparation, the passion, the positioning. With a breadth of inventory and depth of understanding of fans were ready to help break new records and media performance. The opportunity is here. Are you ready to score big? #MediaPerformance #SportsInnovation #DigitalMedia #audiencetargeting #IABNewFronts

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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So This is Fascinating and I am very pleased. This week I posted that we needed responsibility to come back into programmatic. Because otherwise everyone blames others and we end up with a polluted ecosystem (fraud, bad content, MFA, hate etc). I have been talking about this in different ways for years. We need some level of walls to keep out the bad actors. We need some level of responsibility to maintain standards. Its clear that TTD and Jeff Green agree. This is at the nub of the push to the premium internet. With TTD taking some level of responsibility for what happens on their platform. Its also worth saying that the easy option is to do nothing. Many platforms make millions out of poor content in the short term. We need more action like this for the long term. For thats the point. This is not altruistic but acting to secure the long term viability of the channel.

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Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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🚀 Exciting Audio Case Study Alert! 🚀 I'm so thrilled to share the details of a 1st-of-it's-kind audio industry study driven by the teams at SiriusXM Media, Wavemaker US, and DoorDash! The campaign leveraged the sonic expertise of our #StudioResonate team who built tailored ads for both platforms and our study, in partnership with Claritas, revealed how combining #streaming audio and #podcasts boosts campaign reach and effectiveness for brands. *Spoiler Alert* Adding Podcasts drove 70% incremental reach to the streaming campaign while driving incremental actions from App Downloads to First Order Completes that wouldn't have otherwise happened! Learn more about the campaign, listen to the creative, get the results, and hear from the team here: https://lnkd.in/ezMmYmQH Thank you to Caitlyn Fuoco, Luna Catini, Evelyn Lopez Mendoza, Melissa Paris (Wright), and Victoria Beth Chow for your partnership on this campaign, for your innovative thinking, and continued support of 3P measurement in proving out the efficacy of #audio and the opportunity for #marketers! #MarketingStrategy #AudioAdvertising #PodcastAds #StreamingAudio #DigitalMarketing #CaseStudy #Pandora #SiriusXMPodcastNetwork #GroupM #Leadership #3PMeasurment #OpenEcosystem #CaseStudy #AudioIncrementality #PowerofAudio #Reach #IncrementalReach #ROI

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Announcing our commitment to enabling clients to buy Roku #CTV inventory the way they want with all the necessary signals and data

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Amazon Prime Video extends streaming deal with WNBA Did you watch the Women’s March Madness? It seems someone inside Amazon Prime Video did and believed that extending their streaming deal with the WNBA for an additional two years. The WNBA draft is in a weeks time and Amazon is counting on the fact that consumers will want to watch the WNBA now that Iowa’s Caitlin Clark and others will be drafted by WNBA teams. Prime Video and the WNBA have signed a rights renewal deal, extending their partnership to the U.S. for 21 games per season, including the WNBA Commissioner's Cup Championship Game, for 2024 and '25 seasons. Prime Video partnered with WNBA for 2021 season, streaming 16 games. 2024 season, May 14-Sept. 19, will feature 40 games each, with financial terms not disclosed. The WNBA has renewed its deal amid a surge in interest in women's sports, with college stars like Caitlyn Clark and Angel Reese expected to attract new fans. WNBA chief growth officer Colie Edison expressed satisfaction with Prime Video's commitment to the WNBA, stating that the platform will continue to showcase world-class athletes during the regular season and Championship Game streaming. https://lnkd.in/g2eyzWRZ

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As Seb Joseph points out in this latest piece in Digiday, the same publishers purchased through TRUSTX are 50% more environmentally friendly than they would be if purchased through other supply-side platforms, as audited by Scope3. But it's not because we have less carbon-heavy MFA inventory than other SSPs. It's because we don't have any. Never have. Never will. Zero MFA, ever. It's not easy being green. But it is worth it.

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🌟 Huge thanks to Dan Gallagher, WSJ Heard on the Street, for joining our latest 'Meet the Media' session with Brands2Life! 🌟 It was great to have Dan share his thoughts on the evolving #AI industry and the future of #streaming, exploring topics such as AI's gradual real-world impact and media consumption trends. Thanks again Dan for a fantastic session! #AI #Media #Technology #WSJ #Investment #Streaming #MeetTheMedia

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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🛫 🇬🇧 🎤 Heading to London for The Podcast Show next week! Looking forward to seeing old and new colleagues in the space and exploring how Jun Group can help with your audio audience goals. Podcasting is projected to grow over 12% across 2024 and I can't wait to meet and learn from the best in the business! #Podcasting #AudienceGrowth #ThePodcastShow

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About 18% of TV/Digital Video is traded on media currencies defined by MRC, the other 82% is defined by Numeris. However, as media properties move from linear to streaming (story below) the MRC currency universe grows while the Numeris universe erodes. It's not about the size of the overall audience or time "tuned". It's about moving from GRP currency to Impression currency which severs the content metric from the ad metric.

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There is an estimated $22 BILLION being lost in the programmatic supply chain according to the Association of National Advertisers. 💸 That's $22 BILLION that could be recovered and reinvested into growing brands! ID Comms' Digital Control™️ framework is helping advertisers recover wasted media investments and reinvest those dollars into driving brand growth. We focus on 3 essential tasks: 𝙏𝙧𝙖𝙣𝙨𝙥𝙖𝙧𝙚𝙣𝙘𝙮 into your spending to ensure every dollar is working for you. 𝙎𝙖𝙛𝙚𝙜𝙪𝙖𝙧𝙙𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙧𝙚𝙥𝙪𝙩𝙖𝙩𝙞𝙤𝙣 with high-quality, reputable ad placements. 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 your strategies for tangible brand growth, not just vanity metrics. The Results? 🎯 Confidence and control over your digital media investments, real brand growth, and clarity that puts you steps ahead of the competition. Are you taking control of your media investments? Find out today: https://lnkd.in/gnedht3p #BrandsDeserveBetter #IDComms #MediaBuying #MediaPartner #Agency #Media

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Netflix streaming was one of Amazon Web Services (AWS) early success stories and proofs of concept (I'll drop a link in the comments). "Amy Reinhard, the company’s president of advertising, was clear: Netflix will roll out a proprietary ad tech platform by next year." Could Netflix in-house #adtech be the next Netflix <> AWS collab? There's history there and this could be a major win for proving the value of AWS for Advertising out in the wild... #adtech + #cloud = 🔥

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