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Articles by Michael
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How would you navigate conflicting feedback from different stakeholders on a campaign strategy?
Understanding who is the "single head to crown" on any one initiative. You cannot manage by consensus so ultimately, stakeholders should present their various positions but ultimately, there needs to be a decision maker to take accountability for the direction.
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What are the most effective ways to optimize copy for digital media?
Understand what channel you're writing for. Headline copy for a DR ads requires a direct, punchy headlines, versus writing copy for product display pages on your website which need thoughtful, more informative writing. Try to avoid click-bait-y copy wherever possible -- it may get you strong CTRs but ultimately will erode trust and annoy your customer over time.
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What are the most common pitfalls to avoid when forecasting social media trends?
Don't believe the hype completely. With every new platform comes a wave of "this is the greatest, next big thing," and people often scramble to go all in for fear of missing out. Certain platforms aren't always right for your brand. For example, TikTok shop is incredibly hot right now, but it works best for low AOV brands targeting young consumers. If you're a brand that sells luxury home goods, you probably won't have much success on TikTok shop, and as such, shouldn't put too many of your eggs in that basket. A test is fine, but assuming it will be a meaningful part of your business right away will leave you disappointed.
Activity
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Join Thesis as our new Chief of Staff! Are you a passionate, ambitious, and driven individual ready to make a big impact? This isn't just a job;…
Join Thesis as our new Chief of Staff! Are you a passionate, ambitious, and driven individual ready to make a big impact? This isn't just a job;…
Liked by Michael Grillo
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I don't mean to be rude, but if you haven't experienced this job market layoffs firsthand, please understand that we've already tried every tip and…
I don't mean to be rude, but if you haven't experienced this job market layoffs firsthand, please understand that we've already tried every tip and…
Liked by Michael Grillo
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Erfahrung zahlt sich aus - auch im Entertainment-Licensing! 25 Jahre nach der ersten SpongeBob-Episode gibt es nur erstmalig den Kult-Schwamm als…
Erfahrung zahlt sich aus - auch im Entertainment-Licensing! 25 Jahre nach der ersten SpongeBob-Episode gibt es nur erstmalig den Kult-Schwamm als…
Liked by Michael Grillo
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This is a sad but perfect headline to capture the reality of a failure to create demand, and loving the technology more than the problem. The…
This is a sad but perfect headline to capture the reality of a failure to create demand, and loving the technology more than the problem. The…
Liked by Michael Grillo
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I love this ad from 1984. Many think the "sober curious" movement is some new, systemic threat to the alcohol industry. But the reality is, this…
I love this ad from 1984. Many think the "sober curious" movement is some new, systemic threat to the alcohol industry. But the reality is, this…
Liked by Michael Grillo
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Any LA-based videographers available for some b-roll capture and a few talking head clips? Looking for someone to come in between 7/15 and 7/17! Hit…
Any LA-based videographers available for some b-roll capture and a few talking head clips? Looking for someone to come in between 7/15 and 7/17! Hit…
Posted by Michael Grillo
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