Maria Huntalas

This is helpful for those of us who don’t have a marketing team, the #solopreneurs and #smallbusinessowners looking for guidance for our #socialmediapresence and #personalbranding! And if you are considering outsourcing your social media, this report will help inform the questions you need to ask any potential service providers… Good work here, WideFoc.us!

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By integrating these insights into our lives, we can build a future where truth, innovation, well-being, and empowerment are the cornerstones of our progress.

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We are in an era where the modern marketer can be a change agent in their organization. More proof of this power to lead through transformation: https://lnkd.in/eic-sbiD #marketingleadership #integratedmarketing #transformativeleaders #modernmarketing ::  Want more marketing::magic? Follow me & click the bell (🔔) on my profile to see new posts! 🟧 Happy marketing! 🟧 

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I was recently asked by the Forbes Communications Council  what piece of advice I would give to a marketer starting out in their career. My answer was easy: know your audience. Sure, it is good to know their demographics and behaviors, but what are their pain points? What is causing them frustration, and how can you solve that issue to provide them with a solution? When you can master the problems of your audience, you create meaningful relationships directly with your customers, leading to impactful results. Read about all 17 tips shared in the article linked below. https://lnkd.in/efM98eri  #LifeatNCRVoyix #Forbes #CommunicationCouncil

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What’s working for B2B CMOs when it comes to #DemandCapture? This week’s #TuesdayTips come from CMO Huddles Huddlers Heidi Bullock of Tealium, Grant Johnson of Billtrust, Hannah Grap of Sitecore, and Marca Armstrong of Sensera Systems 💫 👀 Focus on solving your buyer's problems, not just pushing your products 🗺️ Map out the buyer's journey & deliver relevant content at every stage 🔍 Think outside-in, not inside-out—be consultative 🤝 Equip your SDR team so they can get leads to the right solution

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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On this episode of #contentmarketingengineered, Keith Flaherty of Hallam-ICS shares decades-long growth drivers for the engineering solutions provider, including company culture, brand messaging, and inbound marketing. Listen/watch on your favorite platform or here: https://lnkd.in/gRX-hr63 #b2bbranding #industrialmarketing

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See you tomorrow at this panel discussion featuring Eric Westerkamp, Doug Bell, and Jeff Loeb in partnership with RevOps Co-op where the merits of Don't miss this opportunity to learn about how to fuel your #abm strategy! #b2b #b2bsaas #b2bmarketing #accountbasedmarketing

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Tip for scaling channel success with hyperscalers!   Gear up to elevate your channel strategy with our ‘ChannelHacks’ Video Series! In today’s episode, we have Vandan Jain conversing with Carrie Steyer, Chief Customer Officer at 66 Degrees and a recognized leader in Consulting Magazine 2020 Women Leaders in Technology. In this insightful dialogue, Vandan and Carrie delve into the dynamics of hyper scalers. Carrie unveils the #1 tip for scaling channel success with hyper scalers. Learn how you can position your organization to leverage vast resources offered by such partnerships. Watch our quick video to thrive in channel ecosystem. Want more wisdom nuggets like these? Join the waitlist for my book, “Maximizing the Impact of Channel.” It’s packed with insights and strategies that will help you navigate the partner ecosystem and achieve channel success. The link is in my Bio! #hyperscalemarketplace #channelmarketing #partnermarketing #channelhacks Rushabh Menon Rishabh Bose Shubham Gupta Unnati Baviskar Jaspreet Lidder Meera Varu Srishti Parnami Tanoy Das Abhijeet Singh

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“Don't overlook a calendar, people.” 👀🗓️ Or in other words, are your marketing processes in order? In the first episode of #CalledToAction, Janet Mesh, Co-Founder and CEO of Aimtal, and Tucker Delaney-Winn, Growth Marketing Lead, review recent research on just how important your marketing processes are for marketing growth and enabling your team to do their most strategic and impactful work. From #marketing and #sales alignment to the best content (hint: case studies!) for helping #B2B buyers research and make purchase decisions, we show how your marketing process is the thread that links them all. 💫

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Join Amy Vosko, CMO at Evisort, on the Revenue Marketing Report podcast with our host Camela Thompson as they dive deep into the challenges CMOs and CEOs face in communicating effectively. 🎧 Tune in to hear Amy’s insights on: 1️⃣ Prioritizing priorities 2️⃣ Managing up/down/sideways 3️⃣ Understanding the board's perspective. This conversation is candid and packed with real-world advice for navigating the complexities of leadership — don't miss it! https://bit.ly/4cWfgHg #CMO #MarketingLeadership #MarketingOperations

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**Diverse Segments Represent Business Growth: Are CMOs Investing Accordingly?** I recently read an insightful article by my colleague Isaac Mizrahi, CEO of Alma on Forbes that delves into a critical question for today's marketers: Are CMOs investing appropriately in diverse segments? As we approach the second half of the year, companies are reassessing their business projections amid an uncertain macroeconomic scenario. With inflation and high interest rates impacting consumers, brands are seeking growth opportunities beyond price increases. Diverse segments present a promising avenue for growth. According to the latest U.S. Census report, Hispanic, African American, and Asian American consumers now represent 100% of the country's population growth and a significant share of business growth across various categories. Isaac's analysis of data from the U.S. Bureau of Labor Statistics reveals that between 2017 and 2022, total annual aggregate spending per household increased by 25%. Notably, the combined diverse segment experienced a 42% increase in expenditure, outpacing the non-Hispanic white segment, which grew by only 19%. Household purchasing power also surged, with the Hispanic segment growing by 46% to $1.3 trillion, the African American segment by 35% to $1.0 trillion, and the Asian American segment by 47% to $0.7 trillion. These segments now represent 30% of America's household purchasing power, up from 26% in 2017. Despite these numbers, many CMOs still view diverse segments as an extension of the general market, relying on single, broad-reaching ideas. However, connecting with diverse consumers requires a balanced mix of inclusive and culturally specific approaches, leveraging influencers, social media, and digital channels to amplify culturally relevant messages. Ignoring the significance of diverse segments, especially among Gen Z and Gen Alpha, could be a costly mistake. These consumers demand recognition of their whole identity, including ethnic pride and belonging, influencing American culture in music, fashion, food, sports, language, and entertainment. Marketers must invest strategically in diverse consumer segments to achieve substantial growth and become market leaders. It's time to put marketing investments where the growth is. Which side will you pick? #Marketing #Diversity #BusinessGrowth #ConsumerTrends #CMOs #EthnicMarketing #hispanicmarketing

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Content Marketing and AI? What could go wrong with that? This Thursday I'll be learning how to leverage AI to enhance a content strategy while avoiding the pitfalls.

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Highlights of 7 Ways to Rewiring to capture value from AI via McKinsey.com - 2-minute video news story is posted here: in the the largest Linkedin and first “All Video Posts” for Accessibility News Group for MSP/MSSP/MSPAI channel partners with 20.9K members - join and watch with two or more news videos daily on tech, channel and business https://lnkd.in/dCmsYdH SPECIAL AI NEWS - AI users in Colorado, don’t buy AI until you know the seller/reseller is in compliance with Colorado Law - get guidance to help you comply and avoid a business disaster - https://lnkd.in/g-QAkj3y This 2-minute video is also published on ChannelPartner.TV ChannelPartner.TV and ChannelAI.TV the Largest Channel AI & Cybersecurity All-Video News Network with more than 2,100+ videos including scripts and other links where - You can start your own podcast, videocast with live streaming and ondemand access by millions and promotion in the Linkedin group and others to 40K followers. DM PR to be videotized into video press releases and video news stories - time to move beyond text only PR and IR and also be ADA compliant. #AI #AInews #PR #CMO #IR 

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Highlights of 7 Ways to Rewiring to capture value from AI via McKinsey.com - 2-minute video news story is posted here: in the the largest Linkedin and first “All Video Posts” for Accessibility News Group for MSP/MSSP/MSPAI channel partners with 20.9K members - join and watch with two or more news videos daily on tech, channel and business https://lnkd.in/dCmsYdH SPECIAL AI NEWS - AI users in Colorado, don’t buy AI until you know the seller/reseller is in compliance with Colorado Law - get guidance to help you comply and avoid a business disaster - https://lnkd.in/g-QAkj3y This 2-minute video is also published on ChannelPartner.TV ChannelPartner.TV and ChannelAI.TV the Largest Channel AI & Cybersecurity All-Video News Network with more than 2,100+ videos including scripts and other links where - You can start your own podcast, videocast with live streaming and ondemand access by millions and promotion in the Linkedin group and others to 40K followers. DM PR to be videotized into video press releases and video news stories - time to move beyond text only PR and IR and also be ADA compliant. #AI #AInews #PR #CMO #IR 

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For all my CMO connections working with technology companies, don't miss this! Robin Schaffer has a webinar on July 17th about analyst relations. Why does that matter? Because this is a secret weapon to dramatically help technology companies claim their rightful brand position. "Analyst relations sharpens marketing (branding, targeting and message), drives value for your peers in Sales, Product, and Strategy, and creates a more agile and effective culture. Leverage analysts to the fullest and transform your organization. All registered individuals receive a copy of the Power to the CMO ebook." Register here: https://lnkd.in/gcPiffU5

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Is your marketing strategy stuck in the past? 🚀 Discover the secret to thriving today with insights from Jennifer Mancusi, CEO and co-founder of Growgetter, and Megan Bowen, CEO of Refine Labs, as they discuss the power of a holistic approach to marketing on this episode of "Marketing Demystified." Learn how breaking down silos, embracing data-driven strategies, and navigating the shift from lead generation to demand generation can revolutionize your growth. 🌱 Uncover tips for overcoming resistance to change, balancing innovation with consistency, and positioning your company for long-term success in this must-listen episode! 🎧 Listen here: 👇 https://hubs.li/Q02vc9x90

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