Melissa Uhl

Did you know User-Generated Content (UGC) is a powerful tool for brands seeking to engage with their audiences in authentic and meaningful ways? Find out if UGC is right for your New Hampshire business by clicking the link below! Blog: https://lnkd.in/eGFDR-Vk #radarmarketinggroup #websitedesign #nhwebsitedesign #digitalmarketing #socialmediamarketing #branding #emailmarketing #searchengineoptimization #usergeneratedcontent

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Ready to transform your campaign strategy and achieve exceptional results? At RCL Media, we're all about helping you reach new heights with our tried-and-tested strategies for effective campaigns. Today, we're dishing out the secrets to success and showing you how to create campaigns that captivate your audience and drive results. Let’s dive in to understanding the Power of Effective Campaigns: https://lnkd.in/e9aPvT23 #socialmediastrategy #socialmediamarketing #socialmedia #marketing

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Everybody in North Jersey knows Gelotti🍦 We stepped in to help take their digital presence to new heights & the results speak for themself. If you're looking for seasoned professionals to tell your brands story, you've come to the right place! Send us a message to get started🚀 #mediamarketing #digitalstorytelling  #digitalmarketing  #contentmarketing  #marketingstrategy

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This. If you are in advertising you have to be one or the other. A writer. Not just someone who thinks they can write because they speak the language well. But someone who truly loves the written word in all its forms and is above all a reader. Or a designer. Words. Or pictures. Someone who has great aesthetics and can think visually beyond still images and photoshop. You cannot waffle in the middle. To understand why, read Sir John Hegarty’s post below #writer #copywriter #artdirector #designer #advertising

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Happy National Package Design Day! There are a lot of people involved in creating great package designs, but we’d like to give a special shout out to the agencies and design teams out there—the experts in the creative realm and the engine that drives CPG package design. To honor this day, we thought we’d share an article that was inspired by feedback we’ve received from designers. Check it out: loom.ly/pitzy2g #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data

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Yes, I've started adding the "award-winning" descriptor to every relevant mention of this amazing marketing team and yours truly. You know that feeling when you've just survived production hell, you step back and take in the totality of what you all have conceived and managed to bring to life. You think, "It's done. And it's good!" Then you see the results and think "It worked!" Your colleagues agree, and usually, that's enough to carry the momentum into the next thing. And the next thing. And so on. Therein lies the challenge for high-performance teams. We yearn for the recognition, but the production cycle keeps turning. So I'm incredibly grateful to Evi Loveres--truly one of the most talented creative professionals in the industry--for breaking the cycle and championing this opportunity. In case you don't feel like clicking the link, Fictiv's annual State of Manufacturing report is my favorite campaign (and a beast of a project.) "State of Manufacturing is an in-depth annual report published by Fictiv to demonstrate its leadership and expertise in the manufacturing industry. Last year's report was generated by surveying over 240 leaders in engineering, supply chain, manufacturing, and product development to identify developing trends and gather key insights. These insights were packaged as a landing page, ebook/printed piece and was supported with an integrated campaign consisting of email, webinar, live panel discussion at a trade show, PR, and various social media promotions." Go ahead and click that link for a selection of creative assets developed for this comprehensive campaign. Results (June 2023 - April 2024) - Potential reach: 209.4M - 688 backlinks from 46 referring domains - 7K website users (4.7K new) - 600+ e-book downloads - 375 webinar registrants This campaign would not have been possible without my award-winning 😉 colleagues: Christine Evans, Michael Gorman, Evi Loveres, Varun Mehta, John Honey, Jenn Miller, Kaitlyn Silva 🏆

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Marc Jacobs has transformed its TikTok account into a hub of viral content. IYKYK. Go check out their account if you need a break in your day. The results are impressive: influencer-driven videos often exceed 300,000 views, with several surpassing a million, compared to less than 30,000 views for non-influencer videos. By sharing influencer-created content directly on its own account, Marc Jacobs amplifies reach and maintains authenticity. This allows influencers to stay true to their brands while promoting Marc Jacobs. For brands aiming to replicate this success: embrace authenticity, trust your social media team, and stay agile. Marc Jacobs' strategy sets a new standard in digital marketing. Bravo to the Marc Jacobs social media team! You guys are winning the game! #Marketing #SocialMediaStrategy #TikTokMarketing #InfluencerMarketing #MarcJacobs #DigitalMarketing #BrandStrategy

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#Lifehack : If you write to a recruiter, creative director, or job candidate who ghosts you, you can add “Ghostwriter” to your resume. FOLLOW ME FOR MORE JOB TIPS! #advertising

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The FTC's recent ban on non-competes is shaking things up for brands! 🙌 Get ready for a game-changing shift and discover why this decision is making waves.  #clutchcreative #brands #branding #brandmanagement #brandstrategy #brandingtips #branddesign #brandmarketing #smallbusiness #entrepreneur #businesstips #design thinking #creativity #logo #visualdesign

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Whether creating your brand image or working with a client to create theirs, a cohesive brand vision is important. https://ow.ly/V2ki50RkIqm

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It's National Hot Dog Day! How do you cook your dogs? 🌭 Also, sound off in the comments and let us know if you think the Chicago or NYC hot dog is better! #encite #branding #marketing #creative #marketingagency #agency

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There has been a lot of really thoughtful commentary on the state of the creative business in Detroit, by Lianne and adam j. wilson and others. I stayed up last night, thinking about all of this and here are a couple of extra thoughts: 1) It's not just the marketing community that's hit, it's everyone in the region. These are middle class and upper middle class jobs. These are the jobs that restaurants in Birmingham, Royal Oak and Grosse Pointe count on. These are the jobs that prop up the real estate economy in Pleasant Ridge, Farmington Hills, and Plymouth. These are the jobs held by the shoppers in Troy or at the new stores downtown. This is a good chunk of Detroit's economy. So, if you're here in town and you feel the stress levels rising, be kind, be generous, be patient. 2) A Detroit Auto Agency isn't what most people think it is, it certainly isn't what I thought it was when I moved here from Brooklyn. Some folks are from Detroit, some of them are from Brazil, London, New Jersey, and San Francisco. No matter where they are from, they were hired because they have skills, some of them have mad skills and all the Effies, Lions, and Addys. The marriage of global creative strength and institutional knowledge about how to sell cars has created a unique regional expertise. This is the reason car accounts generally come back to Detroit. 3) This market has been so disrupted over the past fifteen years by everything from bankruptcies to agency roster changes, that by now, to a great degree, the wheat has been separated from the chaff. If you're working in an agency in Detroit right now, odds are you're pretty damn good. Which means you can and should approach the market with confidence. 4) It's a tough and anxious time. I wish Lafayette American was a monstrously big agency and we could pull everyone on board. But then I have to remind myself that this has never been our model. We've always wanted to grow slow, flexing and rolling with freelancers and partners. So, that said, if you're interested in freelancing with us, please reach out at hello@lafayetteamerican.com. We will also work to alert people through the @gigalert alert. So, stay alert :) 5) In the words of one of my heroes, Yvon Chouinard, "It's not an adventure til something goes wrong." Amid all the stress, stay open to new paths and new opportunities, keep flexing your muscles, make ads, be creative, express yourself, stay connected to those you respect, and, above all, stay positive with those you love. Onward.

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Must we rank ASC+ creative enhancements? We must. 1. Relevant Comments ↳ Valuable when stacking social proof. 2. Add Catalog Items ↳ Changes functionality of the ad. 3. Visual Touch-Ups ↳ Of the visual options, clients hate this least. 4. Text Improvements ↳ Meh. 5. Image Templates ↳ I get the idea...just not the right type of ugly. 6. Adjust Brightness & Contrast ↳ This should just be under visual touch-ups. 7. 3D Animation ↳ Anybody else think this looks cheap? 8. Expand Image ↳ Also should be under visual touch-ups. 9. Music ↳ 99.99% of clients actually hate this. Some good. Some bad. Almost all ugly. Agree or disagree with the rankings? Share below!

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When it comes to brand strategy, research is valuable and necessary. But we also believe we are giving creative testing way too much power. The reality is that no amount of creative testing can guarantee branding success. Haley Close shares her thoughts in our latest article. https://lnkd.in/gw3gjtNu

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"If I could clone myself, I would have plenty of opportunities and be able to meet more people." How would you rather meet someone? Being blindsided by someone while you're in the flow at your office, or while you're out having a good time with your friends? This is the difference between traditional relationship-building and the power of getting on video. This photo was taken after a long workday, and we decided to get some more work done at a local TopGolf. In this photo, I was in a meeting with an old friend, getting feedback on some ideas that he had more experience with. My friend decided to open up LinkedIn, and the first thing he saw was my video talking about a topic that is important to me. People are usually only watching videos or scrolling social media when they are not drowning in work. You get to make your voice heard. You get to connect with the person watching your video. You are not just another email, another notification, or, even worse, a phone call pulling them out of the zone. Create content and create video—the multiplying effect it has for you is unrivaled.

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