“Working with Meghana as a student and now alumni has been such a pleasure. I've worked with many different students throughout my career and Meghana is one of those students who stood out the minute we met. Not only has she exemplified her passion for the work she does but she also strives to give back to the community that has supported her. More specifically a well thought-out networking blog post for future MS Business Analytics students. Meghana is a strong leader who I see having a bright future.”
About
Contributions
-
How can you use social media to market a beauty brand?
The most engaging content from beauty brands that I've seen trending a lot recently, has been about cost-effective drugstore recommendation lists. So many brands have a wonderful line of skincare and beauty products but they also have a more affordable version (differing in size or active ingredient, for Eg.) - and I haven't seen much content around this! Get on the bandwagon, folks!
-
How can you use social media to market a beauty brand?
Knowing the audience also includes knowing their relationship with the industry (here, beauty). For example, this industry, much like many others, went through a historic change during the pandemic. Simply put, people started investing more time, money and effort into their beauty and skincare during Covid-19 lockdowns around the world. Call it self-care, indulging, anything. This led to consequent evolution in the supply chain and marketing of these products as people became more aware. A current debate is going around about the right way to package and store skincare. Next thing you know, you'd be the beauty brand that does THIS so right that your foundations / concealers don't cake up in the bottle even after a year of no usage. Tada!
-
What are the best ways to visualize customer journey maps?
It's simple. It is to cater to an extremely fast-paced world where people WILL find a 1000 other competitors of ours to buy from. Who wins? The ones who make it quick and easy. How? Wear the customer's shoes. And imagine you're wearing Nike Jordans and market that.
-
What are the best ways to visualize customer journey maps?
As a user, I want CTAs, interactivity to be simple & quick. Complexity, clutter & a broken-up narrative distracts users from the core action you want them to do. This was exactly my priority in my role as Head of Growth at Dream a Dozen, where every marketing move was a calculated & coherent result of studying the user journey.
Activity
-
As we continue our path to accelerated growth, we’re excited to share that Luke Long has joined Bath & Body Works as the new Vice President of…
As we continue our path to accelerated growth, we’re excited to share that Luke Long has joined Bath & Body Works as the new Vice President of…
Liked by Meghana Sridhar
-
Virgin Galactic is coming to the Valley! It is exciting to witness the continued growth of the Phoenix metro, as it keeps attracting businesses from…
Virgin Galactic is coming to the Valley! It is exciting to witness the continued growth of the Phoenix metro, as it keeps attracting businesses from…
Liked by Meghana Sridhar
Experience & Education
Licenses & Certifications
-
-
-
-
-
Data Analyics Virtual Internship
KPMG
IssuedCredential ID Data Quality Assessment, Data Insights, Visualization, & Presentation -
-
Volunteer Experience
-
MSBA Leadership Board Executive
W. P. Carey School of Business – Arizona State University
- Present 1 year 11 months
Education
I'm part of the esteemed Leadership Board of students from the MS-Business Analytics program at W. P. Carey School of Business. We are the bridge between students from all our cohorts and the staff, program managers, and the school. We organize events, provide a safe space for students to express their concerns about the program, and help the school build a mightier program (than it already is!) for the next batch that comes in!
-
Student Volunteer
The Duke of Edinburgh's Award
- 2 years
Economic Empowerment
Was a team player in a group of students working towards a socio-economic cause and won the bronze level. Also known as IAYP series ‘International Award for Young People’
-
Music Teaching Volunteer
Blind music school
- 1 year
Social Services
Pandit Puttaraj Gawai Trust runs a music school for the blind, where I volunteered to play the sitar and introduced the blind students to its beautiful music.
-
Student Volunteer
Balajanagraha
- 2 years
Environment
Headed a team of hustlers to bring out and implement infrastructural solutions for a better, healthier environment.
Projects
-
Supply Chain Consulting for Latham Industries (Lean Six Sigma - Green Belt Certification)
- Increased supply chain efficiency by 55% using process flow mapping, eliminating non-value add steps in inventory & space management.
- Built stress tests & predictive analytical models of product mixes, maximized profitability by 40%.
- Developed case study with demonstrated outcomes for #2 ranked Supply Chain department at Arizona State University, under Dr. Hitendra Chaturvedi.Other creators -
MSBA Capstone - Supply Chain Data Tool Improvements for Clarkston Consulting
-
-
Crack Detector for Railway Tracks (IoT Project)
-
We built an Arduino-controlled tracking device that detects the obstacle ahead of the train using ultrasonic and IR sensors. It also detects cracks on the tracks using image processing and notifies the user using a Bluetooth module, even showing up an image grab of the crack section.
This project of ours was in the Top 5 of the national level Kalpana Hackathon in Bangalore.Other creators
Honors & Awards
-
Outstanding Graduate Student
Arizona State University - W. P. Carey School of Business
One of the two Outstanding Graduates from the MSBA program, and out of the 6 Outstanding Graduates from W. P. Carey overall.
-
The Duke of Edinburg Award
Duke of Edinburg
-
Abacus - 8 levels with honors
GELS UCMAS
Languages
-
English
Native or bilingual proficiency
-
Tamil
Native or bilingual proficiency
-
Kannada
Professional working proficiency
-
French
Professional working proficiency
Organizations
-
The Entrepreneurship Club
Blogmaster
- Present -
Dream a Dozen
Growth Hacker
- Present -
IEEE Photonics and Solid State Electronics Society
Execom Member
-
Recommendations received
4 people have recommended Meghana
Join now to viewMore activity by Meghana
-
The 2023-24 ASU MS EI class finished their last class yesterday and we had a pre-graduation celebration at Alter Ego. This class has greatness…
The 2023-24 ASU MS EI class finished their last class yesterday and we had a pre-graduation celebration at Alter Ego. This class has greatness…
Liked by Meghana Sridhar
-
Just wrapped up my Masters of Science in Innovation and Venture Development from Arizona State University today! Proud of the work my co-hort and I…
Just wrapped up my Masters of Science in Innovation and Venture Development from Arizona State University today! Proud of the work my co-hort and I…
Liked by Meghana Sridhar
-
One of the #AmericaStrong segments from ABC World News Tonight; I stopped dead in my tracks when I saw the ASU gear! The Aviation program at Poly…
One of the #AmericaStrong segments from ABC World News Tonight; I stopped dead in my tracks when I saw the ASU gear! The Aviation program at Poly…
Liked by Meghana Sridhar
-
We are saddened to share that Elva (Wingfield) Coor passed away on July 2. She will be remembered for her many contributions to the community and to…
We are saddened to share that Elva (Wingfield) Coor passed away on July 2. She will be remembered for her many contributions to the community and to…
Liked by Meghana Sridhar
-
5 bridge collapses in succession in Bihar and collapse of Delhi Airport terminal-1 roof. All in a matter of a few days. Sign of things to come if…
5 bridge collapses in succession in Bihar and collapse of Delhi Airport terminal-1 roof. All in a matter of a few days. Sign of things to come if…
Liked by Meghana Sridhar
-
As an education success facilitator, I strongly resonate with Dr. Minu Ipe's vision for higher education institutes to redesign their frameworks…
As an education success facilitator, I strongly resonate with Dr. Minu Ipe's vision for higher education institutes to redesign their frameworks…
Liked by Meghana Sridhar
Other similar profiles
-
Jay Shinde
Connect -
Sharmili TR
MS in Business Analytics | Data Analytics and Business Strategy | SQL, MS Excel, Python, Statistics, Machine Learning, Tableau |
Connect -
Vishnu Priya Nagubandi
Connect -
Shivani Paunikar, MSBA
Connect -
Chetas A.
Analytics @ ASU | Data Engineering | Data Science | Business Intelligence | Python | SQL | AWS Certified Data Engineer |
Connect -
Brett Duarte
Clinical Associate Professor - W. P. Carey School of Business, ASU. Co-Director MSBA, Co-Director Supply Chain Executive Consortium (SCEC)
Connect -
Sri Harika G.
Data Analyst | Marketing Analyst | Masters in Business Analytics
Connect -
Shehjar Raina
Business Analyst at Vermeer Mountain West | ASU'23
Connect -
Mahima Murthy
Connect -
Aayush Singh
Data Analyst specializing in Generative AI and Business Analytics
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Meghana Sridhar
13 others named Meghana Sridhar are on LinkedIn
See others named Meghana Sridhar