About
Articles by May
Activity
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I'm thrilled to share that I've joined Mercury Insurance as the Chief Data and Analytics Officer. Reflecting on my journey, I spent 8 incredible…
I'm thrilled to share that I've joined Mercury Insurance as the Chief Data and Analytics Officer. Reflecting on my journey, I spent 8 incredible…
Liked by May Xu
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After an incredible journey over the past 4.5 years at Coinbase, it's time for me to say goodbye and reflect on this remarkable chapter. Building…
After an incredible journey over the past 4.5 years at Coinbase, it's time for me to say goodbye and reflect on this remarkable chapter. Building…
Liked by May Xu
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Last chance to apply for the 2024 AI for Good Institute. Become part of a movement to harness the power of AI for positive impact. Gain practical…
Last chance to apply for the 2024 AI for Good Institute. Become part of a movement to harness the power of AI for positive impact. Gain practical…
Liked by May Xu
Experience & Education
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Theta Intelligence
View May’s full experience
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Licenses & Certifications
Volunteer Experience
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Analytics Mentor/Lecturer
Brilent, Inc.
- Present 10 years 7 months
Education
Provide guidance for young professionals who want to embark professional journey of being an data scientist or analyst, which is in huge demand.
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Board Member
Los Altos School District
- Present 8 years 3 months
Education
- We believe that education is the most meaningful investment we can make, and strong schools are the foundation of a thriving community. The Los Altos Educational Foundation (LAEF) serves as a catalyst for educational excellence to empower the students with high-quality, well-rounded and future ready education throughout the Los Altos School District.
Publications
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Close Loop Analytical Framework of B2B Marketing Contribution and Attribution
eMetrics Summit, Big Data for Marketing, San Francisco, March 29- April 2, 2015
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Increasing B2B Marketing Contribution through Optimal Marketing Attribution Analysis Techniques
Predictive Analytics World (PAW), 2014
In the B2B space, where the focus is on increasing revenue through sales, the role and contribution of marketing to reach the ultimate conversion is often questioned. Even if the contribution is established, it is often unclear in terms of how best to optimize the budget across the various marketing vehicles to improve conversion or accelerate the process. In this presentation, we will demonstrate how a multi-touch attribution approach was used to quantify the marketing contribution using…
In the B2B space, where the focus is on increasing revenue through sales, the role and contribution of marketing to reach the ultimate conversion is often questioned. Even if the contribution is established, it is often unclear in terms of how best to optimize the budget across the various marketing vehicles to improve conversion or accelerate the process. In this presentation, we will demonstrate how a multi-touch attribution approach was used to quantify the marketing contribution using clustering and sensitivity analysis techniques, which helps B2B marketers improve budget planning and program executions
Other authors -
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Patent holder of No. 14/230,588 titled
MEASURING THE VALUE OF MARKETING CONTRIBUTIONS TO DEALS
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Automatic Geobody detection from seismic data using Minimum Message Length clustering
Computer & Geoscience
More activity by May
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If you had told me four years ago, that I would be leading a mentorship program focused on the professional advancement of Asian Americans I wouldn’t…
If you had told me four years ago, that I would be leading a mentorship program focused on the professional advancement of Asian Americans I wouldn’t…
Liked by May Xu
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Embracing New Adventures: Checking Out of Airbnb: 📣 I'm excited to announce that today marks my final day at Airbnb after an incredible journey of…
Embracing New Adventures: Checking Out of Airbnb: 📣 I'm excited to announce that today marks my final day at Airbnb after an incredible journey of…
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Basic scientific publishing etiquette: 1. Scientists should be allowed to publish their research. 2. Publications should include the names of all…
Basic scientific publishing etiquette: 1. Scientists should be allowed to publish their research. 2. Publications should include the names of all…
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It is not every day that I get to be in a room full of phenomenal Asian American leaders. These leaders have not only changed the world through their…
It is not every day that I get to be in a room full of phenomenal Asian American leaders. These leaders have not only changed the world through their…
Liked by May Xu
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I wasn't going to post today, but I had to get this off my chest. I received a comment yesterday from a guy that asked whether the right type of…
I wasn't going to post today, but I had to get this off my chest. I received a comment yesterday from a guy that asked whether the right type of…
Liked by May Xu
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Exciting news! I’m thrilled to share the first webinar in a series about the AI for Good Institute! It answers so many of the questions we’ve…
Exciting news! I’m thrilled to share the first webinar in a series about the AI for Good Institute! It answers so many of the questions we’ve…
Liked by May Xu
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Feels like the pace of technology advancement is accelerating, and it's only going to get faster from here. At some point, folks are going to feel…
Feels like the pace of technology advancement is accelerating, and it's only going to get faster from here. At some point, folks are going to feel…
Liked by May Xu
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