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Articles by Max
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Goallasso! Brand Activations Just Got Messi-er
Goallasso! Brand Activations Just Got Messi-er
By Max Lenderman
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5 Must-Have Competencies for Experience Agencies of the Future
5 Must-Have Competencies for Experience Agencies of the Future
By Max Lenderman
Activity
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And we're off. Happy Opening Ceremonies. Our first piece of content is live with Team USA Legend Shawn Johnson. Somehow this was a sprint and a…
And we're off. Happy Opening Ceremonies. Our first piece of content is live with Team USA Legend Shawn Johnson. Somehow this was a sprint and a…
Liked by Max Lenderman
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Live from the Olympic Games, we are rocking Paris 24 with this amazing group of core #GMRMarketing StoryMakers. We are accompanied by a total…
Live from the Olympic Games, we are rocking Paris 24 with this amazing group of core #GMRMarketing StoryMakers. We are accompanied by a total…
Liked by Max Lenderman
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Great insights in XP Land from our co-founder Geoff Renaud on Netflix's foray into building permanent spaces for fans 🎬 🍿 🎟 "Netflix has always…
Great insights in XP Land from our co-founder Geoff Renaud on Netflix's foray into building permanent spaces for fans 🎬 🍿 🎟 "Netflix has always…
Liked by Max Lenderman
Experience & Education
Volunteer Experience
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Adjunct Professor
Solvay Brussels School of Economics and Management (SBS-EM) - ULB
- 3 years 1 month
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Publications
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Brand New World
Harper Collins
To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “ visual pollution.”
In the hyper-developing…To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank, issuing 77 percent of credit cards in the country. Silk Street market, the epicenter of piracy and counterfeiting in China, launches its own brand. The largest city in South America bans all billboards, posters and signs in a fight against “ visual pollution.”
In the hyper-developing “ BRIC” countries -- Brazil, Russia, India and China -- marketing is taking incredible new forms. The unprecedented economic growth in these nations is revolutionizing marketing throughout the world. Drawing on more than two years of extensive travel and research, award-winning creative director Max Lenderman shares groundbreaking strategies and business models that every savvy marketer needs to understand.
Brisk, fascinating and a little bit shocking, Brand New World is an indispensable guide for the new era of global marketing. -
Experience the Message
McLelland & Stewart / Avalon
"Max Lenderman’s new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must read for thoughtful marketing executives."
2006 PriceWaterhouseCooper Business Book of the Year Finalist -
Experience the Message: How Experiential Marketing Is Changing the Brand World
Carroll & Graf Publishers
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable…
Experience the Message is an exciting guide to today's revolution in marketing that challenges long-held beliefs about how products are introduced and sustained on the consumer's highly cluttered radar screen. This book reveals how today's companies can use credible voices and sensory experiences to bring the brand -- its essence and its benefits -- to life, how a company stimulates interaction between the brand and consumers in meaningful locations, creating a positive and memorable association in places and at times where the consumer is most receptive to learning or interacting with a product or brand.
Honors & Awards
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2010 Diageo Brilliance Award (Global) - Cuervo Games, Jose Cuervo
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Languages
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English
Native or bilingual proficiency
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Russian
Native or bilingual proficiency
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French
Full professional proficiency
Organizations
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Experiential Marketing Forum
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- Present -
International Experiential Marketing Association
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- Present -
Theta Chi Fraternity
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Recommendations received
34 people have recommended Max
Join now to viewMore activity by Max
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COMICCON ALERT: MOTIVE SPORTS, GAMING & ENTERTAINMENT JUST HEATED UP THE BORDERLANDS HYPE MACHINE. This is one we’ll remember for a long time. In…
COMICCON ALERT: MOTIVE SPORTS, GAMING & ENTERTAINMENT JUST HEATED UP THE BORDERLANDS HYPE MACHINE. This is one we’ll remember for a long time. In…
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What’s better than cosplaying a vehicle on its way to Comic-Con? How about cosplaying an entire motel along the way? Welcome to the MTN DEW…
What’s better than cosplaying a vehicle on its way to Comic-Con? How about cosplaying an entire motel along the way? Welcome to the MTN DEW…
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Yes, your company needs an AI task force. But not like you're probably doing it now. I've got a Medium article full of thoughts:…
Yes, your company needs an AI task force. But not like you're probably doing it now. I've got a Medium article full of thoughts:…
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Eight years and four days ago, I quit my job as an ECD running two amazing accounts. Eight years and two days ago, I started an agency with people I…
Eight years and four days ago, I quit my job as an ECD running two amazing accounts. Eight years and two days ago, I started an agency with people I…
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One of the first things i was tasked with when I joined the LA Clippers was to find a partner that would help us deliver our vision of…
One of the first things i was tasked with when I joined the LA Clippers was to find a partner that would help us deliver our vision of…
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This is a big one for us! Parisian's - you can now get Nice Recovery Systems throughout all of France! We are thrilled to announce a strategic…
This is a big one for us! Parisian's - you can now get Nice Recovery Systems throughout all of France! We are thrilled to announce a strategic…
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🔓 Unlock innovation and growth with expert AI workshops and trainings. For marketing teams, entrepreneurs, enterprises, and SMBs. 🗣️ Max…
🔓 Unlock innovation and growth with expert AI workshops and trainings. For marketing teams, entrepreneurs, enterprises, and SMBs. 🗣️ Max…
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🚨 How about that for Geo-Marketing from both T-Mobile & Booking.com? These MLB partners jumped at the chance to advertise on Lyft & Uber just as I…
🚨 How about that for Geo-Marketing from both T-Mobile & Booking.com? These MLB partners jumped at the chance to advertise on Lyft & Uber just as I…
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