Matthias Ankli

"Building relationships is such a critical part of sales. Finding ways to become more efficient in leveraging #AI doesn’t always yield the best outcomes—know when to lean on AI to remove redundancy on admin tasks, but remember that human connection is paramount." Tracer's SVP of Growth, Valerie Bartlett, was interviewed by SalesTech Star and she spoke about the biggest challenges in B2B marketing, while providing critical advice in how to maneuver the ever-changing landscape. #B2B #B2Bmarketing #sales

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We have dropped 💣 a new short for all of our digital marketers out there! It is time to review your bid strategies! Take a look here and let us know what you think! 👀 https://lnkd.in/euGXWyVx

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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👉 https://okt.to/kPdpEn Did you know that you can use Content Syndication to maximize the efficiency of your marketing development funds (MDF) in ways that are centered around your ICP? Learn more by watching the full third episode of Supercharge Your Channel Marketing for free in the link above. 👆 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #contentsyndication #MDF

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Your personalized ABM campaign's success depends on your targeting. Utilizing a global, regional, or country-level DSP will ensure you're reaching your target companies, while also adhering to shifting data privacy laws. For more on programmatic advertising, read the blog here: https://bit.ly/3Wde5xo

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🛒 Want to maximize your ad spend by connecting with your best buyers? Our latest guide shows how #PurchaseBasedTargeting drives sales and extends brand reach. Get the full scoop! https://hubs.li/Q02F8K4N0 #CPG #Advertising #AudienceTargeting

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Say hi to Amplemarket's new and improved analytics! Engagement data has never looked so beautiful! 😍 And checking in on every detail of your outbound has never been easier thanks to: ⭐ Multichannel engagement comparisons ⭐ Detailed channel performance metrics ⭐ LinkedIn activity insights ⭐ Revenue attribution ⭐ Rep performance ⭐ Best times to engage with your audience ...and much more! Get the lowdown in our blog - link in comments below 👇 Who loves a beautiful graph?! 🙋‍♂️

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Marketers need to stay informed about changes in privacy regulations and technology, adapt measurement strategies accordingly, and integrate MMM insights into strategic planning to make wise budget allocations and tactical decisions. Read more for our take on how to leverage this technology effectively. https://hubs.ly/Q02xqsGw0

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Video adds versatility to lead generation campaigns — and is a valuable way for solution providers to use MDF. 💸 Learn how video can amplify awareness of your services and solutions, increase brand trust, and spotlight use cases. 🎥 Read the blog now.

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For B2B tech companies – including #SaaS firms - joint lead generation has the advantage of leveraging shared resources and insight for greater reach and more compelling messaging. Our President David English shares the benefits of partnering up! #SaaSmarketing #channelmarketing https://hubs.ly/Q02tGdzs0

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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Placer and TapClicks collaboration advances the ability for marketers to gain deeper insights into consumer behavior and thereby more conclusively prove the effectiveness of marketing campaigns. https://hubs.la/Q02ChBWT0 Placer.ai , TapClicks , #foottraffic , #omnichannel , #marketingperformance , #consumerbehavior , Dan Hight , Brendan Jacobson

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✅ Account Intelligence is the solid base that your ABM initiatives must stand on! 💪 Read more: 👉 https://okt.to/RQs2py Marketers need to empower their ABM campaigns with organized, layered, and enriched data so they can not only prioritize high-quality leads better but also create more effective, better-timed marketing touchpoints and activities leading to better results! 🎯 💯 #tech #B2B #B2Bmarketing #data #growth #demandgeneration #ABM #AccountIntelligence

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