Matt Powell

New York, New York, United States Contact Info
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Serial entrepreneur. Nerd. Operator. Idea guy. Frequent loud mouth.

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Publications

  • FTD Deploys New Online Tools in Bid to Expand Adoption by SMB Florist Network

    Retail TouchPoints

    After nearly a decade of underinvestment in its tech stack, FTD began making significant solution investments in early 2020 centered on its upgraded Mercury HQ (MHQ) solution. The next step for the 112-year-old floral and gift brand is offering its partner florists updated features within its new MercuryOnline (MOL) platform, powered by Shopify, which FTD CTO Matt Powell describes as “how digital commerce interfaces with store operations.”

    Other authors
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  • Exclusive Q&A: FTD CTO delves into partner e-commerce platform

    Chain Store Age

    FTD is collaborating with a well-known hosted e-commerce provider to aid its small-to-medium florist partners.

    Matt Powell, CTO of specialty floral and gifting retailer FTD, recently spoke with Chain Store Age about his company’s partnership with Shopify, which has resulted in the launch of a new solution for its florist partners, MercuryOnline (MOL). MOL provides each participating florist with a suite of tools and services designed to meet their specific small business needs, such as…

    FTD is collaborating with a well-known hosted e-commerce provider to aid its small-to-medium florist partners.

    Matt Powell, CTO of specialty floral and gifting retailer FTD, recently spoke with Chain Store Age about his company’s partnership with Shopify, which has resulted in the launch of a new solution for its florist partners, MercuryOnline (MOL). MOL provides each participating florist with a suite of tools and services designed to meet their specific small business needs, such as search and customization.

    Other authors
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  • FTD Blooms as Fresh Data Insights Prompt Refocus on Lifetime Value Over Top-Line Growth

    PYMNTS.com

    Over the course of its 100+ year history, you could say floral ordering service FTD has adapted to a bouquet of business, consumer and cultural changes that began with its original embrace of the telegraph and run all the way through to its initial public offering (IPO), delisting and bankruptcy in 2019.

    Today, with new ownership and management in place, FTD is still meeting the floral gifting needs of consumers everywhere, only it’s doing so in a true 21st century digital fashion.

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  • Creating Customer Loyalty Requires Genuine Employee Fandom and Personalized Marketing, Brand Execs Say

    Co by the US Chamber of Commerce

    Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.

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  • How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

    Retail TouchPoints

    Other authors
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  • Babalu Introduces Perfume Genie Technology in Miami

    Haute Living

    See publication

  • Ad agencies, consultancies react to the Apple Watch

    Mobile Marketer

    See publication

  • KNS NY Names Bloom and Powell Co-Presidents

    AdAge

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  • Is it shit or bust for the agency business model?

    PR Week

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  • The 30 Most Creative People in Mobile Advertising

    Business Insider

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  • PUMA's Wall Of iPads Revolutionizes Retail

    Forbes

    Today let's take a look at a technology-powered retail innovation called PUMA Joy Pad, which made its debut at PUMA’s Paris flagship store this spring. Essentially, 32 iPads are interconnected to create a dramatic iPad wall. The prototype in Paris delivered a new level of engagement to customers. The custom apps we’ve developed for PUMA Joy Pad (version 2.0) in Beijing, have enhanced that experience. In the future, we plan to blend product and brand artifacts together to create interactive…

    Today let's take a look at a technology-powered retail innovation called PUMA Joy Pad, which made its debut at PUMA’s Paris flagship store this spring. Essentially, 32 iPads are interconnected to create a dramatic iPad wall. The prototype in Paris delivered a new level of engagement to customers. The custom apps we’ve developed for PUMA Joy Pad (version 2.0) in Beijing, have enhanced that experience. In the future, we plan to blend product and brand artifacts together to create interactive gaming experiences for users in PUMA stores around the globe, turning the PUMA Joy Pad into a shared social experience. I sat down with our executive director of creative technology, Matt Powell, to learn more about how this new use of technology came to be and how it’s revolutionizing the retail experience.

    Q: How did the idea for the Joy Pad Wall come about?
    A: It was one of those “perfect storm” moments. One of our product architects, Chris Gsell, came in one morning and told the team that he had used his iPad at a concert to request a song—sort of like a mini-billboard. The lead-singer saw the iPad and laughed, saying: “Hey you, with the digital billboard: this one’s for you!” and played the song. It got us thinking about the possibilities of using iPads as publishing platforms for original, creative content—at sporting events, concerts and even in-store retail. That week, our client, PUMA, came to us with a challenge. They were revamping their flagship stores around the world to premiere version 2.0 of PUMA’s Redworld. They wanted to bring an interactive layer into the retail experience, introducing different gaming ideas into their stores. We knew there was an opportunity to make something awesome, something that no one had done yet.

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  • Madison Avenue’s World of Tomorrow

    New York Times

    With technology changing faster than Lady Gaga’s concert costumes, it is increasingly difficult for Madison Avenue to keep up with the gizmos on which consumers look at — or avoid — commercials, banners, Web video and other forms of advertising. Now, a media agency and a magazine are teaming up to help narrow that knowledge gap.

    Together, they have opened a display they are calling the Test Kitchen, which seeks to give employees of the Media Kitchen and Kirshenbaum Bond Senecal some…

    With technology changing faster than Lady Gaga’s concert costumes, it is increasingly difficult for Madison Avenue to keep up with the gizmos on which consumers look at — or avoid — commercials, banners, Web video and other forms of advertising. Now, a media agency and a magazine are teaming up to help narrow that knowledge gap.

    Together, they have opened a display they are calling the Test Kitchen, which seeks to give employees of the Media Kitchen and Kirshenbaum Bond Senecal some hands-on experience with more than a dozen new technologies, among them the iPad from Apple, 3-D television and smartphones like the Droid from Motorola.

    The Test Kitchen is housed in a 350sq ft former conference room in the offices of Kirshenbaum Bond Senecal at 160 Varick Street in Lower Manhattan. It is to be open to employees of both agencies as well as clients and potential clients; access to employees of other MDC agencies is being considered.

    The exhibit has been designed to resemble a comfortable living room, albeit one crammed with gadgetry and dominated by a 46-inch 3-D LED-LCD HDTV set. In other words, not unlike the living room of a 20-something or 30-something urbanite who is an early adopter of leading-edge technology.

    Popular Science and the agencies are budgeting $50,000 to $60,000 a year for products for the Test Kitchen. But just as the technologies change rapidly, so, too, do the prices. “We thought the TV would be $10,000,” Mr. Hano said, referring to the 3-D Samsung, “and it was $3,400.” And the project got a break, Mr. Lowenthal said with a laugh, because “we didn’t charge for the wallpaper and the pillows” that are decorating the space.

    Others involved with the Test Kitchen include Sean Galligan, associate director at the Media Kitchen; Matt Powell, executive director for creative technology at Kirshenbaum Bond Senecal; and Jacob Ward, deputy editor at Popular Science, who is narrating a three-minute video that will be played for visitors.

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  • Agency Combines Clients’ Stocks for a Mini-Mutual Fund

    New York Times

    "FORGET about the Standard & Poor’s 500-stock index or the Dow Jones industrial average. The latest gauge of Wall Street performance — at least on Madison Avenue — is the KBS&P Client Stock Index.

    The index, scheduled to be introduced on Tuesday, is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on exchanges, among them BMW, Cablevision, Capital…

    "FORGET about the Standard & Poor’s 500-stock index or the Dow Jones industrial average. The latest gauge of Wall Street performance — at least on Madison Avenue — is the KBS&P Client Stock Index.

    The index, scheduled to be introduced on Tuesday, is intended to track the performance in the stock market of shares of companies that are publicly traded and clients of the agency. Eighteen of its more than 30 clients have stock that is traded on exchanges, among them BMW, Cablevision, Capital One Financial, Diageo, Kao Brands, TJX and Weight Watchers.

    What makes the index interesting is that it is not a fanciful construct but a real portfolio, a mini-mutual fund that will have its own ticket symbol, KBSPX. Agency executives are opening a brokerage account with another client, the Vanguard Group, into which will be deposited 300 shares of each of the 18 companies.

    The 300 employees of Kirshenbaum Bond will be offered long-term cash and compensation incentives to mirror the performance of the stocks in the index, which they will be able to track each trading day on an intranet on the agency’s Web site...

    The index was the brainchild of two Kirshenbaum Bond employees: Aric Cheston, partner and creative director, and Matt Powell, chief technologist. They will each receive a cash bonus of $10,000 from MDC."

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Honors & Awards

  • The Direct 60 Honoree

    The Lead

    The Lead’s power list of executives defining ‘Direct-to-Consumer’. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & the industry.

    https://lists.the-lead.co/the-direct-60/

  • 30 Most Creative People in Mobile Advertising

    Business Insider

    Powell, also the co-founder of creative and technical boutique Spies & Assassins, oversees all web and mobile developments at kbs+.

    While leading Puma's effort to re-imagine its retail experience, Powell helped introduce the Puma JoyPad. Basically, 32 interconnected iPads were embedded into a wall and were programmed to interact with one another, creating an innovative content experience for consumers. This melds the mobile experience with shopping at brick and mortar…

    Powell, also the co-founder of creative and technical boutique Spies & Assassins, oversees all web and mobile developments at kbs+.

    While leading Puma's effort to re-imagine its retail experience, Powell helped introduce the Puma JoyPad. Basically, 32 interconnected iPads were embedded into a wall and were programmed to interact with one another, creating an innovative content experience for consumers. This melds the mobile experience with shopping at brick and mortar locations.

    Powell also recently helped provide the vision for the launch of BMW's mobile site which allows users to visualize and configure interior upholstery, trims, exterior paints, wheels, etc of the cars; compare prices and more.

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