Matthew Gal

As you scale DTC - customer acquisition costs will increase...AND you'll make more $. Revenue growth doesn't come from acquisition growth - it comes from retention. Stacking customers is how we help build multiple 8 figure brands. So focus on increasing order value - it won't be impacted the next time Instagram goes down... #dtc #customeracquisition #shopify #digitalmarketing #facebookads #googleads #tiktokads Everything Bagel

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Most DTC brands don't know what their customers want. Here's how they can change that. Without spending countless hours doing research. Context: Me and my team were brainstorming ad angles for an e-commerce client in a very specific niche. And at one point we were stuck... Because we didn't really know what their target audience was up to at that specific moment. ➝ Their current pain points... ➝ Trending topics... ➝ Objections... And we didn't want to guess. That typically leads to wasting time and money. Even though we had data from post-purchase surveys and testimonials... We needed something else. That's when we started looking for info online. And came across this amazing tool... 🤩 The best part: it's free! Want to know which tool I'm talking about? Comment "tool" and I'll send you a DM with a quick video I've recorded showing how it works. PS: I'm not affiliated with this tool, I just find it very helpful.

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I get asked every week to consult on smaller agencies. Here's all you need to know: 1. Hire great people. Without them, you'll constantly be putting out fires. 2. Choose an ICP. Without one, you'll need to endlessly build new skills and SOPs. 3. Become world class at your service. It's easy to scale when you're better than 99% of the market. It may seem obvious, but it's not. Finding an agency excelling in all three areas is near impossible because: → Hiring & retaining great people is incredibly difficult. → Turning down quick money to maintain your ICP is incredibly difficult. → Becoming world class at your service is incredibly difficult. Multiply them all together & you have an insane mountain to climb.

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Quick story... Meet John and Michael. They are founders of DTC brands. Both use agencies to manage email & SMS channels. Both with the same goal: to skyrocket channel growth. John’s agency focuses all on tactics. They’ve mastered every email trick, tactic, and technique you can think of. Yet, they lack a cohesive strategy. It's like having a toolkit without the manual. On the other hand, Michael’s agency takes a different approach. They avoid short-term tactics. Focus entirely on strategy. They understand that the real success in growing a brand's email and SMS channels lies in the long view to build sustainable growth. John and Michael decide to have a little competition. See who's email/SMS performs better. John's agency's tactics against Michael's agency's strategy. So, who wins in this showdown between tactic-heavy and strategy-driven approaches? Michael's agency wins. Hands down. Michael's strategic approach not only won, it dominated. Why? Because strategy trumps tactics. Tactics can be learned and added anytime. But without a strategic backbone, they fall short. Michael's agency may not use immediate tricks. Their strategic depth integrates new tactics effectively. But John's agency? They use the best tricks and tactics. Yet without strategy, they are lost. Like sheep without a shepherd. Like a boat without a rudder. John’s emails struggle with weak engagement. And poor conversion rates Ultimately, disappointing revenue figures. A clear sign of tactical overload without strategic direction. The secret they’re missing? I can sum it up with 4 words … If you're looking to not just compete but dominate in your market, remember these four words that could change everything: HYPER PERSONALIZED CUSTOMER JOURNEYS This strategy enhances engagement and conversions. It drives substantial revenue growth. And delivers messages that resonate deeply. If you’re aiming to elevate your brand's email and SMS revenue... Don’t just use an agency that collects tactics. Invest in an agency who's strategy scales your brands growth sustainably.

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SEO Growth Loops: How Leafly and Weedmaps scaled their traffic on autopilot and how to apply them to your Dispensary. UGC signals have become more important than ever with forums like Reddit and Quora seeing massive traffic gains in the last algorithm updates. #Cannabis #CannabisMarketing #SEO #GrowthLoops

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DTC LinkedIn folks get upset every time I say this, but oh well: LTV won't pay your bills. Sure, can LTV bail you out of not being first order profitable (assuming it's accurate)? Yes. But basing your entire ad strategy on LTV is like working theoretically. "Theoretically" won't supply goods for your business. "Theoretically" doesn't fund your annual budget. "Theoretically" has little translation to real value. It's 2024 and this shouldn't need to be repeated, but profitability is the practical goal for 99% of DTC brands. What does profitability look like in your ad account? Simple: first order contribution. ➝ Easy definition: first order revenue, minus all involved costs ➝ Technical definition: first order revenue/AOV, minus cost of delivery (variable cost), minus CAC (first order ad spend) "Cody, it's hard to be first order profitable." It's hard to run a business. It's even harder to continue running one that's bleeding revenue on every conversion. Just another reason to avoid auto-bidding. Auto-bidding can result in unpredictable costs and may not align with your profitability goals. Manually managing bids gives you better control over ad spend and ensures each conversion positively impacts your bottom line. So remember: LTV is an important metric, but it's not the end-all, be-all indicator of success.

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3 Conversion tips to get more sales from your E-commerce website!

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Back from the vacay with a banger Brandslane case study!!! Monthly rev marks become weekly rev achievements Niche: Skincare Growth: Scaled from ₹12L/month in January to ₹65L/month in May ( That is more than 500% revenue growth) Comment SCALE if you want the case study!

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Strategies through which we 3xd our AOVs in 3 months - AOVs are the one component that can make or break brands. So here are some of the strategies i personally use to increase AOV - 1.) Bundle up Products that compliment each other. 2.) Offer limited-time flash sales that incentivize purchasing bundles or larger quantities. 3.) Provide discounts on future purchases when spending over a threshold. 4.) Upsell premium versions of products during checkout. 5.) Create a subscription option for regularly purchased items. 6.) Use AI to analyze customer behavior and recommend higher-value items tailored to their preferences. Higher your AOV, the more your ability to scale and spend for new customer acquisition and ads. AOV can drastically have an effect on your business operations, so much so it's become impossible to ignore. Do you have any strategies that you've begun implementing for increasing AOV ?

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I’ve made $10M+ from email for DTC brands in 2024. All of my top-performing brands have 1 thing in common. And I promise, it’s NOT what you’re expecting: ❌ Not a type of flow ❌ Not copy using a specific framework ❌ Not a certain type of email campaign Nope. None of that. Instead, what’s the common denominator? The emails are designed for mobile FIRST. Why spend so much time designing emails for desktop, when mobile design can have an even greater impact? Designing for mobile might seem like a hassle. It can feel like extra work, but it’s a huge opportunity to increase your revenue. Here’s a 5-step approach you can implement this week: 1. Implement Responsive Design: → Ensure your design automatically adjusts layout and content to fit different screen sizes. → Adopt a mobile-first design approach, starting with mobile layouts and scaling up for larger screens. 2. Optimize Images and Loading Times: → Optimize images for mobile by compressing them and using appropriate formats. → Minimize file sizes to improve loading times, ensuring a fast, seamless experience for mobile users. 3. Use Clear, Concise Content: → Keep your email content short and to the point, making it easy to read on smaller screens. → Use larger fonts and concise headlines to grab attention quickly. 4. Simplify Navigation and CTAs: → Make navigation easy with clear, touch-friendly buttons. → Place your primary call-to-action (CTA) prominently, ensuring it’s easy to click with a thumb. 5. Test Across Devices: → Test your emails on various mobile devices to ensure they look good and function properly. → Make adjustments based on the performance and user experience on different screen sizes. DTC brands, focus your time on designing your emails for mobile first. Then, see what happens to your email revenue.

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⚠️🚨📣CLINIC OWNERS & HEALTHCARE SITES; THE GOOGLE ALGO HAS BEEN LEAKED!!! Over 140,000 factors exposed. I'm going to be going through this over the next few days and picking out all the most relevant bits for clinic owners and healthcare websites. Follow me for the updates or comment "Algo" below and I'll tag you as these updates come in. You'll be first to know what things to fix / edit to rank at the top of search. ==================================== Hi, I'm Geoff The Healthcare SEO 👋 I help clinic owners and healthcare websites to rank higher online and get more patients WITHOUT the huge agency pricetag.

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If you are a brand owner running #amazonads.... And you aren't getting the results you want.... And you haven't had it audited by me...for FREE Then, what the heck are you doing with your life? 😂 -- All kidding aside, we launched AdLabs Managed Service and new client audits have certainly kept us busy the last couple months. And the amount of wasted ad spend we've found so far is criminal. The 3 biggest gaps I see when auditing accounts: 1️⃣ Targeting Configuration Wrong bids Wrong placements Wrong targets etc 2️⃣ Campaign Configuration Wrong structure Wrong data Wrong strategy Wrong creative mix etc 3️⃣ Product Configuration Wrong niche Wrong product Wrong content Wrong pricing Wrong timing etc -- Some of these things are a quick, easy fix for us. Other things take a great deal of time, planning, and full maturation process. But generally speaking, we can recover most of the wasted spend in an account in less than 30 days. -- Don't believe me? Shoot me a DM, and I will personally audit your Amazon PPC account by the end of the week.

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After scaling with 20+ DTC brands, here's what matters... 1. Understanding consumer personas 2. Creative Strategy 3. Testing Frameworks 4. Brand association & elevation 5. Consumer connections off of paid media And all of these pieces tie together and begin with the business goals. → Those goals tell you who your ICP is. → The ICP is used to develop your creative strategy. → Which is the base for your testing framework. → AND all this will show you the areas that paid media can’t cover. → So you know what other marketing initiatives you need to drive forward. (Brand partnerships, in-person activations, Influencer partnerships, press placements & sponsorships all support paid media) If you are strong on these 5 things it will be very hard for anything else to get in your way. Basically, you should be able to answer 4 questions in as much detail as possible. 1. Who is my ICP? 2. How will I speak to them? 3. How will I know if it is working? 4. What can I reach them outside of Meta & Google? The questions are short. But the answers should be long. If you have all of the answers laid out you will scale your marketing. Do you agree?

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I've audited 11 CBD and Cannabis sites in the last 30 days. Here are the 5 most critical mistakes I see: 1. Not targeting keywords with category and product pages. 90% of the revenue you'll make from organic search will be from ranking your category and product pages for buying-intent search terms. 2. No reviews on product pages. A huge, huge conversion killer. If you don't show social proof that your product works, how do you expect someone to trust you with their money? 3. No long description or FAQs on category pages. Discussing your product category in-depth and answering common questions isn't required.. until your competitors do it and outrank you. 4. No high-quality blog content/consistent blogging effort. Building topical authority is how you easily rank your category and product pages for lucrative terms. And high-quality content is how you build that topical authority. 5. No internal linking from blog posts. Blogging can help your category and product pages rank better.. but only if you linking the relevant transactional pages in each blog post. - Don't miss out on organic revenue. Don't make these mistakes. Questions? Hit me in the comments 👇

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Email flows that make Ecom brands the most money... 1. Welcome Series 2A. Abandoned Cart 2B. Abandoned Checkout 3. Immediate Upsell Not always in that order, but always the same flows

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DTC Email Swipe File 📂 for Personal Care brands. + Templates + Breakdowns Some times your site visitors abandon their session because they were distracted by their crying baby. Other times they abandon because you haven't answered important objections (this is wayyy more common). This is your chance to redeem yourself. Inside this carousel: - 5 examples of 'FAQ' emails from top DTC brands. - Ready-to-rock templates. Just grab, tweak, and deploy for your brand. - Section-by-section analysis of what makes these emails stand out. P.S. I'll be posting more swipe files + template breakdowns next week. Head over to my profile and hit the bell icon if you don't want to miss them!

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If this metric is lagging in your studio... It can have major ripple effects. What’s the metric? >>Conversion Rate<< Studios often think they have a “marketing problem.” In reality...they have a “conversion problem.” Here’s what I mean… Conversion Rate Impact: → Imagine increasing CR from 15% to 40% → For every (100) intro packs sold → That's (40) new members  → Instead of (15) new members Cost Per Acquisition: → With a higher CR… → Your investment per new members plummets. → Instead of casting a wide net for minimal returns... → You're strategically investing in targeted conversions. → Making your marketing dollars are MORE effective. → (Bringing in more members for less) The Revenue Reality: → This is where the difference is felt → With an average monthly membership of $150 → At a conversion rate of 15% → You’re making $2,250/month With a conversion rate of 40%? You’re making $6,000/month. Annually, that's the difference between… $27,000 and $72,000. Yes, you read that right. So do you have a marketing problem? Or a conversion problem? #boutiquefitness #fitness #fitnessindustry #fitnesstrends #innovation #digitalmarketing

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I've put together 70+ PROVEN welcome series emails that have generated millions for DTC brands! 🔥 Want access to it? 1. Like this post 2. Comment "WELCOME" & I will DM you this swipe file. (Must be following me first)

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