Matt Bowdy

Snippet from article:
"Engagement translates to ROI -- Fitness-tracking devices, health club memberships and other wellness add-ons can serve both as incentives and ways of verifying engagement in wellness plans, said Matthew Bowdy of Humana’s Strategic Communications team, and the results of program engagement are compelling. Although ROI can be difficult to measure, Bowdy’s organization has seen clear benefits to engagement in wellness. Compared with a baseline of fully engaged employees,… Show more

Snippet from article:
"Engagement translates to ROI -- Fitness-tracking devices, health club memberships and other wellness add-ons can serve both as incentives and ways of verifying engagement in wellness plans, said Matthew Bowdy of Humana’s Strategic Communications team, and the results of program engagement are compelling. Although ROI can be difficult to measure, Bowdy’s organization has seen clear benefits to engagement in wellness. Compared with a baseline of fully engaged employees, those who were least engaged with wellness initiatives were 56.3% more likely to be absent from work with monthly claims costs that were $53 higher. Lost productivity is a major financial drain on employers. Chronic conditions are, too, but employees with diabetes and similar diseases who engaged with wellness initiatives saw 60% lower claims costs than similar patients who did not engage." Show less

Article snippet:

"Humana’s Wellness Outcomes Strategist Matthew Bowdy, Fitbit Wellness Director Amy McDonough, and Inovalon CEO Keith Dunleavy highlighted the importance of managing big data and providing intuitive behavior modification tools to support patient engagement and wellness. Bowdy described Humana’s Vitality (an add-on option on commercial health plans), with the argument that wellness has an ROI higher than most spreadsheets can determine. He highlighted largely ignored or… Show more

Article snippet:

"Humana’s Wellness Outcomes Strategist Matthew Bowdy, Fitbit Wellness Director Amy McDonough, and Inovalon CEO Keith Dunleavy highlighted the importance of managing big data and providing intuitive behavior modification tools to support patient engagement and wellness. Bowdy described Humana’s Vitality (an add-on option on commercial health plans), with the argument that wellness has an ROI higher than most spreadsheets can determine. He highlighted largely ignored or difficult to calculate losses such as reduced productivity due to absenteeism or poor health (coined “presenteeism”). These indirect costs, Bowdy said, account for a whopping 75% of the total cost of a disease." Show less

"PR 101 - From Face Time to Facebook"
"PR 101 - From Face Time to Facebook"
SHSMD - 2009 Annual Conference and Exhibits
Track : PR & Communications
Date: Thursday, October 1, 2009
Presenters:  Matthew Bowdy & Ray Merenstein

"Getting ink or virtual media coverage is critical in our fast-paced and always “live” world, especially because donors, board members, customers, and others get their information from different sources. Take a journey from concept to finished product… Show more

"PR 101 - From Face Time to Facebook"
"PR 101 - From Face Time to Facebook"
SHSMD - 2009 Annual Conference and Exhibits
Track : PR & Communications
Date: Thursday, October 1, 2009
Presenters:  Matthew Bowdy & Ray Merenstein

"Getting ink or virtual media coverage is critical in our fast-paced and always “live” world, especially because donors, board members, customers, and others get their information from different sources. Take a journey from concept to finished product, through a variety of real-time examples, to increase your organization’s positive exposure in the print and online media. Learn how and when to pitch and use social media instead of traditional newsprint. Then, be prepared to learn top strategies for getting prime visibility from your new letter to the editor or Facebook group." Show less

Snippet from article:
"Social media now lets everyone with an opinion and access to the Internet sound off to the op-ed and letters pages about anything that gets under their skin. That would seem to dramatically reduce the chances that your executive’s letter or contributed op-ed ever sees the light of day. However, Ray Merenstein and Matthew Bowdy, both veteran nonprofit communicators and writers of many a successfully published opinion piece, say that social media hasn’t substantially… Show more

Snippet from article:
"Social media now lets everyone with an opinion and access to the Internet sound off to the op-ed and letters pages about anything that gets under their skin. That would seem to dramatically reduce the chances that your executive’s letter or contributed op-ed ever sees the light of day. However, Ray Merenstein and Matthew Bowdy, both veteran nonprofit communicators and writers of many a successfully published opinion piece, say that social media hasn’t substantially changed the rules of the game.

"Merenstein, principal of RDM Communications in Denver, and Bowdy, communications strategist at Humana in Louisville, Ky., say that if anything, social media has made it easier for execs to get their viewpoints in public view. That means a lot during an election cycle.

“Newspapers will print five letters in their print editions, but they’ll run 25 letters online,” Bowdy explains. And Merenstein points out that many executive letter-writers no longer demand a print clip for their efforts. “The mentality has changed to having to see it in print, to having to see it somewhere online,” he says." Show less

[Printed October 28, 2005]
Circulation: 2,665,815
 
Letter to the Editor
"More research funding promotes longer, enriching life"

Kudos to USA TODAY for highlighting the instrumental role that medical research and new technologies have played in bringing longer life and a greater quality of life to all Americans ("Frank Murray is 101: It's no big deal to him, but it should be to you," Cover story, News, Monday [October 24,2005]).
 
Unfortunately, enhanced levels of… Show more

[Printed October 28, 2005]
Circulation: 2,665,815
 
Letter to the Editor
"More research funding promotes longer, enriching life"

Kudos to USA TODAY for highlighting the instrumental role that medical research and new technologies have played in bringing longer life and a greater quality of life to all Americans ("Frank Murray is 101: It's no big deal to him, but it should be to you," Cover story, News, Monday [October 24,2005]).
 
Unfortunately, enhanced levels of federal funding for medical and health research are on the decline.
 
It is vital that all Americans demand a significant increase in the funding of research, both by the U.S. government and by private industry. Only with such an increase will our children and grandchildren of today live to be the 100-year-old grandparents of tomorrow.
 
Matthew Bowdy, Louisville Show less

Snippet from Thesis:
"Strategic health communication can have a profound effect on interventions designed for changing unhealthy behaviors. Strategic health communication, in the form of cues to action, when combined with the Stages of Change from the Transtheoretical Model and perceived susceptibility, perceived severity, perceived barriers, perceived benefits, and self-efficacy from the Health Belief Model, becomes a more comprehensive model for the design and implementation of health… Show more

Snippet from Thesis:
"Strategic health communication can have a profound effect on interventions designed for changing unhealthy behaviors. Strategic health communication, in the form of cues to action, when combined with the Stages of Change from the Transtheoretical Model and perceived susceptibility, perceived severity, perceived barriers, perceived benefits, and self-efficacy from the Health Belief Model, becomes a more comprehensive model for the design and implementation of health interventions than the Health Belief Model or the Transtheoretical Model alone. The Cues to Behavior Change Model is the result of the integration of these two largely successful health intervention models." Show less