About
Articles by Matt
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Why the TV itself is by far the most overlooked chess-piece in the battle for your living room
Why the TV itself is by far the most overlooked chess-piece in the battle for your living room
By Matt Britton
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The New Way to Work : ....The New Workforce Has More Options Than Ever Before, but They Come with a Cost
The New Way to Work : ....The New Workforce Has More Options Than Ever Before, but They Come with a Cost
By Matt Britton
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What Will Money Look Like To The Class Of 2025?
What Will Money Look Like To The Class Of 2025?
By Matt Britton
Activity
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So proud to be a part of Suzy! We work tirelessly to deliver excellence for our clients. Looking forward to continuing up the ranks!
So proud to be a part of Suzy! We work tirelessly to deliver excellence for our clients. Looking forward to continuing up the ranks!
Liked by Matt Britton
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🏆 Thrilled to announce that DiGennaro Communications has won the Gold Award for PR Agency of the Year by Ad Age in their 2024 Small Agency Awards!…
🏆 Thrilled to announce that DiGennaro Communications has won the Gold Award for PR Agency of the Year by Ad Age in their 2024 Small Agency Awards!…
Liked by Matt Britton
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As we gear up for major retail shopping events, we got the inside scoop on consumers' habits and highlights from this Amazon Prime Day. 🛒 Find out…
As we gear up for major retail shopping events, we got the inside scoop on consumers' habits and highlights from this Amazon Prime Day. 🛒 Find out…
Liked by Matt Britton
Experience & Education
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Suzy
View Matt’s full experience
See their title, tenure and more.
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Publications
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YouthNation: The Book
Wiley Publishing
See publicationYouth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes…Youth is no longer an age—it's a commodity
YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth.
The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action.
Use New-Gen psychographics to target markets
Build stronger evangelism with a compelling brand narrative
Create loyal communities with immersive and engaging experiences
Navigate the radically-changed landscape of the future marketplace
In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination. -
5 Minutes with Matt Britton, Co-Founder/CEO of Mr Youth
Word Of Mouth Marketing Association
Honors & Awards
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Matt Britton Named TO 40 Over 40 List
Campaign US
https://www.campaignlive.com/article/digital-40-40-2018-matt-britton-ceo-suzy/1460359
Organizations
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Young Presidents Organization
Member
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Recommendations received
17 people have recommended Matt
Join now to viewMore activity by Matt
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Year #4 in the books! I started this program with Philip Wekunda in 2020 and four years later it’s growing and thriving. Spending some time with…
Year #4 in the books! I started this program with Philip Wekunda in 2020 and four years later it’s growing and thriving. Spending some time with…
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I'll never forget when former Philadelphia Eagles player Golden Tate had a catch with my son before a playoff game in Chicago. It's something we…
I'll never forget when former Philadelphia Eagles player Golden Tate had a catch with my son before a playoff game in Chicago. It's something we…
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Most CEOs I've spoken with mistakenly believe that their AI strategy is for the "engineering team to figure out"... However, what Ive learned…
Most CEOs I've spoken with mistakenly believe that their AI strategy is for the "engineering team to figure out"... However, what Ive learned…
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2 years, a ton of papers and a walk across the stage to graduate with my CDME (Certified Destination Marketing Executive) through…
2 years, a ton of papers and a walk across the stage to graduate with my CDME (Certified Destination Marketing Executive) through…
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Whether it’s for a good cause or just a good laugh, we have always been big fans of a good old fashioned #costumeday! Sometimes you just need to step…
Whether it’s for a good cause or just a good laugh, we have always been big fans of a good old fashioned #costumeday! Sometimes you just need to step…
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New business idea: high protein gelato. What flavors would you like? 😛 🍨 Perhaps I'll validate with Suzy!
New business idea: high protein gelato. What flavors would you like? 😛 🍨 Perhaps I'll validate with Suzy!
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