Marta Pichlak-Miarka

New York, New York, United States Contact Info
2K followers 500+ connections

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Experienced manager with unique combination of deep understanding of marketing…

Articles by Marta

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Experience & Education

  • OMD USA

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Publications

  • Peloton Bikes and the quest for spirituality

    As organized forms of religion are in decline, practices like mindfulness, yoga and meditation are gaining in popularity. But on top of that, other forms of instructor-led group classes are entering our lives, attaching a sort of spiritual meaning to our efforts in the gym.

    I’m a road cyclist, but my love for road bicycles was born out of a love for indoor cycling. I even did a Spinning instructor course at one point, and while Spinning was never a replacement for spirituality, it was…

    As organized forms of religion are in decline, practices like mindfulness, yoga and meditation are gaining in popularity. But on top of that, other forms of instructor-led group classes are entering our lives, attaching a sort of spiritual meaning to our efforts in the gym.

    I’m a road cyclist, but my love for road bicycles was born out of a love for indoor cycling. I even did a Spinning instructor course at one point, and while Spinning was never a replacement for spirituality, it was always interesting to observe Spinning as a sort of religious practice — the instructor giving motivational speeches not unlike a preacher, the parishioners on the bikes.

    Are we in need of new forms of spirituality?

    See publication

  • Give your online customers shop around the corner experience

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    When you go to the supermarket you don’t expect the employees to know your name or to rearrange the store space for you. Yet when you visit your “shop around the corner” you appreciate the fact that staff knows who you are, that you have a 3 year old kid and that your favorite cheesecake is ordered just for you every Saturday because you buy it every week. When people shop online they have a similar set of expectations and they will get annoyed that on their third visit to your e-shop you still…

    When you go to the supermarket you don’t expect the employees to know your name or to rearrange the store space for you. Yet when you visit your “shop around the corner” you appreciate the fact that staff knows who you are, that you have a 3 year old kid and that your favorite cheesecake is ordered just for you every Saturday because you buy it every week. When people shop online they have a similar set of expectations and they will get annoyed that on their third visit to your e-shop you still don’t know that they live in Antwerp and you keep displaying them banners of products they’ve already bought

    1.What is the difference between Site Centric digital measurement and Customer Centric approach and why it’s crucial.
    2.Why real time data is less important than data ready for real time decisioning
    How state of the art technologies support next best offers targeting, web site personalization and remarketing
    3.Why you need tools that will support multichannel marketing across online and offline channels

    See publication

Languages

  • English

    Full professional proficiency

  • French

    Limited working proficiency

  • Polish

    Native or bilingual proficiency

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