About
Articles by Mark
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A B2B Marketer's Journey Into AI: Step Two, Find An Area To Build Expertise
A B2B Marketer's Journey Into AI: Step Two, Find An Area To Build Expertise
By Mark Ogne
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Navigating the Hype: A B2B Marketer's Journey Into AI
Navigating the Hype: A B2B Marketer's Journey Into AI
By Mark Ogne
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AI is a Weapon, a Weapon Marketers Must Learn not to Point at Themselves.
AI is a Weapon, a Weapon Marketers Must Learn not to Point at Themselves.
By Mark Ogne
Contributions
Activity
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Officially graduated and PhD in Archaeology certificate in hand. Much appreciation for the University of Leicester, especially the faculty of the…
Officially graduated and PhD in Archaeology certificate in hand. Much appreciation for the University of Leicester, especially the faculty of the…
Liked by Mark Ogne
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Personal milestone! I’ve just signed with a publisher for the book I’ve been writing for the past few years. We are planning a spring launch…
Personal milestone! I’ve just signed with a publisher for the book I’ve been writing for the past few years. We are planning a spring launch…
Liked by Mark Ogne
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When I started at Lifeway Christian Resources I was given this devotional (which we publish), which I finished this past weekend. What an incredible…
When I started at Lifeway Christian Resources I was given this devotional (which we publish), which I finished this past weekend. What an incredible…
Liked by Mark Ogne
Experience & Education
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Symplexity.AI
View Mark’s full experience
See their title, tenure and more.
or
Volunteer Experience
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Site Council
Iron Horse Middle School
- 1 year 8 months
Education
Participate with student, teacher and parent members to help evaluate and shape school direction.
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Legislative Representative
Contra Costa County Council of PTAs
- Present 9 years 9 months
Education
I connect our local school to state and district level policy and legislation, and advocate ballot measures relevant to educational funding and policy.
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Site Council
Twin Creeks Elementary School
- 2 years 8 months
Education
The site council operates similar to a board of directors, at a local school level. We evaluate operating plans / objectives as well as some elements of discretionary local budget.
Publications
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Clearing The ABM Roadblock: B2B Marketers Need Better Strategy To Find ABM 2.0
ABM In Action
See publicationAnalysis of the current ABM market, and concrete direction to move forward. Advocating data driven marketing concepts applied to ABM, I solicit feedback from 4 B2B agency CEOs and we share the new set of priorities.
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ABM: The Latest Swing Of The Martech Hype Pendulum
ABM In Action
See publicationIf you’re searching for a more strategic vision of account-based marketing, or if you’ve wondered why the hype of technology is so common and changing, this article is for you!
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What’s The Impact Of The New Demand Unit Waterfall? Hear From 30 B2B Experts
Demand Gen Report
See publicationWith billions of dollars spent each year on B2B marketing technologies, it's amazing to recognize the gigantic leap forward the SiriusDecisions team instigated this month. For too long, marketers have been held hostage to vanity metrics that focus on volume over quality, value or accuracy of leads. Today, we can start a serious conversation (no pun intended) about how to shift marketing from the doldrums of a cost center to the pinnacle of revenue impact.
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What is ABM?: A Global Perspective Beyond the Hype and Hyperbole
Business 2 Community
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The Social Employee: How Great Companies Make Social Media Work
McGraw Hill
See publicationI wrote a section of the book, describing my experience at reinventing social media strategy and programs at Acxiom Corporation.
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VisitorCentricMarketing
Blog
See publicationThis blog is about the growth in consumer empowerment and its parallel relationship with technology adoption, specifically the Internet.
Projects
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Kefta - brand repositioning, exit via acquisition
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Results: 4X revenue runrate increase, 22 articles, 11 analyst report mentions... acquisition by Acxiom.
Other creators -
Honors & Awards
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Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
Blue Focus Marketing - authors of "The Social Employee: How Great Companies Make Social Media Work"
http://bluefocusmarketing.com/2015/05/07/employee-seal-announcement-socialemployee-tom_peters-socialbusiness-socbiz/
Winner of the first annual #EmployeeSEAL Awards. The SEAL—which stands for “Social Employee Advocacy Leaders”—recognizes those in the business community who lead by action, who evangelize through their passion, who inspire others to join the @SocialEmployee revolution through their tireless advocacy in the social sphere. -
Developed Top 5% Social Media Program
Kred / PeopleBrowser
Kred recognized my social media marketing work as developing a "Top 5% Social Media Influencer" global program.Starting with a complete strategy revamp, focus on audience engagement, I grew Acxiom's social reach by 37X, and generate more than 6MM impressions and 5k audience engagements per month. Acxiom is now recognized by
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Top 1% searched profile on LinkedIn
LinkedIn
Recommendations received
22 people have recommended Mark
Join now to viewMore activity by Mark
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Immigrant founders have an unfair advantage. I feel home in San Francisco, London, New York, Boston, Barcelona, Atlanta, Heidelberg and Bucharest.…
Immigrant founders have an unfair advantage. I feel home in San Francisco, London, New York, Boston, Barcelona, Atlanta, Heidelberg and Bucharest.…
Liked by Mark Ogne
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Let's talk about channel partners and getting the most value for your #MDF. I've been interviewing large channel org leaders about this for the past…
Let's talk about channel partners and getting the most value for your #MDF. I've been interviewing large channel org leaders about this for the past…
Liked by Mark Ogne
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Many people have been asking me lately about the best countries in LATAM to hire #techtalent. So I thought of sharing a list of the top 3 standout…
Many people have been asking me lately about the best countries in LATAM to hire #techtalent. So I thought of sharing a list of the top 3 standout…
Liked by Mark Ogne
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⭐⭐⭐⭐⭐ Bradley Cooper in "Limitless" = Justin Michael Like Tolkien, I'm a trilogist. 🐉 But the dragon I'm slaying is your sales mediocrity…
⭐⭐⭐⭐⭐ Bradley Cooper in "Limitless" = Justin Michael Like Tolkien, I'm a trilogist. 🐉 But the dragon I'm slaying is your sales mediocrity…
Liked by Mark Ogne
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Super excited to share the result of hard work by many over the last few months as we gathered insights from security leaders and pulled them…
Super excited to share the result of hard work by many over the last few months as we gathered insights from security leaders and pulled them…
Liked by Mark Ogne
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Churchill’s quote sums up a cornerstone of the logic behind causal analytics. Over the past 20 years in particular, there’s been a gradual but…
Churchill’s quote sums up a cornerstone of the logic behind causal analytics. Over the past 20 years in particular, there’s been a gradual but…
Liked by Mark Ogne
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