Mark Goloboy

🔍 New information brought to light: B2B organizations' ABM efforts are delivering a mix of outcomes—along with presenting confidence challenges—according to Enlyft's 2024 ABM Benchmark Survey. Go-to-market teams are navigating these 4 key challenges--> https://buff.ly/3VBRTgg #AccountBasedMarketing #ABM #SurveyResults #eBook #UnlockGTMSuccessThroughPrecision #Enlyft

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ICYMI 🚨 Sandy Robinson, M.Ed. went off about how revenue teams should be structured - including whether RevOps should be moved into the C-suite… 😳 Listen to the full episode: https://lnkd.in/daKgMhY5 P.S. Do you think RevOps belongs in the C-suite? Let us know in the comments. 🤔 #RevOps #Csuite

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You asked and Marquis answered! 🌟 In this highly requested video, Marquis Murray provides a detailed tutorial on integrating HubSpot with Asana using N8n. Learn the precise steps to streamline your deal pipeline within Asana for optimized project management workflows https://lnkd.in/er_9K6Ms #HubSpot #Asana #Efficiency #WorkflowAutomation #SalesPipeline

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With 69% of sales reps missing target last year, we dedicated our keynote at this year's Chief Revenue Officer Summit, hosted by Revenue Operations Alliance, to what high performers are doing differently. Our CEO Raoul Monks shared actionable insights into driving predictable revenue growth by cloning your high performers. His keynote was very well received and we've had some fantastic feedback. With delegates asking for the presentation to be available on-demand, we wanted our followers to have access to the full talk too. You can view on-demand here: https://lnkd.in/ezePMwdr In this session, Raoul uncovers: - The real cost of under-performing salespeople - What high-performing reps are doing differently - How to drive performance to enable predictable sales growth We'd love to know what resonates most with you. #CRO #CROSummit #B2BSales #SalesTraining

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Enjoy two Nightstand Pile recommendations this month from Canopy expert advisors. A book recommendation from expert Matt Lindsay is The Context Marketing Revolution by Mathew Sweezey. In this book, Salesforce marketing aficionado Mathew Sweezey outlines a new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context — the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and insights into current consumer psychology, Sweezey defines the five key elements of context and provides a new rule book for context-based marketing. Canopy expert advisor Debra Siverson adds Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization by Robert Kegan and Lisa Lahey to the list. How can we change ourselves and our organizations? Kegan and Lahey show how our individual beliefs — along with the collective mind-sets in our organizations — combine to create a natural but powerful immunity to change. This persuasive and practical book, filled with hands-on diagnostics and compelling case studies, delivers the tools you need to overcome the forces of inertia and transform your life and your work. #BookRecommendation #ConsultingServices #ConsultingFirm #DenverBusiness #CanopyAdvisoryGroup

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CSOs must reimagine sales execution to acquire, retain and grow customers. Get insights into how top-performing companies are successfully adapting to win over modern B2B buyers: https://gtnr.it/3xAPXeH #GartnerSales #B2BSales #CSO #B2B

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Want to see, in a glance, how Propensity stacks up against the competition? We’ve made it easy by offering you side-by-side comparisons to a variety of other ABM (and ABM-adjacent) offerings so you can compare and contrast between us and a few other big names in the market. Compare Propensity to solutions like 6sense, RollWorks, Terminus and more, right here: https://ow.ly/rMcm50R6BIR #Propensity #ABM #compareandcontrast

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Keeping board-members informed is the best way to highlight the successes and opportunities in your GTM strategy to generate pipeline. In this blog, Amy Kohl speaks to our monthly Impact Reports and how they equip sales leaders with the best and most relevant information to share. After all, when everyone is looking at the same data the collaboration is more effective and results drastically improve. 🚀 Read more here: https://hubs.ly/Q02wpyMl0 💡 Quick Tip: The fastest way to gain the confidence of your board is to obsess over the DNA of your TAM and GTM plays.

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In today's “do more with less” business environment, revenue operations (RevOps) has become an integral part of aligning sales, marketing, and customer success teams to streamline processes and maximize revenue growth. However, many organizations struggle with the cost and complexity of hiring and maintaining a full-fledged RevOps team. This is where the concept of fractional RevOps steps in. Fractional RevOps offers businesses a flexible and cost-effective solution to access high-caliber expertise without the full-time commitment. Let’s explore how fractional RevOps can transform your organization. https://lnkd.in/gvwy9cTM #revops

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Don’t discount your own data. 📣 Johanna Shirman, Enterprise ABM Strategist at Madison Logic, explains that leveraging your own data is key when developing your target account list. By having a cohesive approach to how you leverage both first-party and third-party data – you can build better target account lists, and better set yourself up for ABM success. Combining this data ensures you're maximizing your ABM efforts by focusing on those ready to engage. Watch the full video on-demand here: https://hubs.li/Q02wgDxP0 #abm #marketing #data #b2b

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Taking ABM measurement a grade higher! Appropriate positioning of ABM is directly associated with higher ROI, so position the ABM strategy like an organization-wide relationship-building initiative.  Read more here: https://lnkd.in/emBM-Naj #abm #accountbasedmarketing #b2bmarketing #b2b #abmhero #marketingstrategy

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Feeling trapped on the sales enablement hamster wheel? 🎡 In this week's post, we unpack the reasons behind this and how AI is revolutionizing the shift from sales to revenue enablement. #salesenablement #revenueenablement #generativeai https://lnkd.in/gcK9e5v4

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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How will AI benefit the entire B2B RFP process? And as AI advances change the game for sellers, what should sales leaders keep in mind to draw relevant insights from their AI powered analytics and salestech systems? Catch more from this week’s salestech highlight: https://ow.ly/fPER50RNtHx Pipedrive Vonage Salesloft Coveo #sales #B2Bsales #B2BTech #B2B #salestech

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How important are customer reviews in the software buying experience? Senior Analyst Meghan Bazaman breaks down the impact of reviews on buyers. Watch the on-demand webinar to learn more software trends: https://gtnr.it/44wwXKq #SoftwareMarketing #CustomerMarketing #MarketingTrends

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To support customer acquisition and revenue growth, sales teams often purchase tech that fails to meet expectations. Learn how to optimize RevTech investments with an outcomes-first approach: https://gtnr.it/3UscWkH #GartnerSales #CustomerAcquisition #B2B

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GTM models like product-led, freemium and consumption pricing require a focused approach to the entire customer journey - one that creates and captures value at every stage to maintain customer engagement and commitment. We discussed strategies in a recent conversation with Brian Walsh. Watch it here: https://bit.ly/3yxw9sU

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How can DealHub accelerate your strategic GTM plan? Here is what Moran Laufer, CFO at Factorial has to say about their approach…. * Generate company-wide operational efficiency * Manage the entire Quote-to-Revenue lifecycle around one source of truth * Standardize execution across every GTM line-of-business Kudos to Jonathan Angel for creating an exciting partnership with our customer – resulting in outstanding success. #GTM #finance #strategy

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Sales enablement content needs to change to better generate revenue. Gain insights to enhance and streamline sales enablement planning and activities at Gartner CSO & Sales Leader Conference: https://gtnr.it/4cTRcVU #GartnerSales #SalesEnablement #B2BSales

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