“I've known Marisa for quite awhile now — and I've always admired her instincts, found her opinions compelling, and seen the quality work she's sponsored first hand. I enjoy checking in with her every few years to talk about the great things she's done.”
About
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You’re feeling stuck in your brand strategy career. How can you move forward and find success?
I believe it is important for brand marketers to evaluate other brands and garner learnings from their strategies. Pick a brand that interests you, it doesn't need to be a competitor of the brand you currently work on. Do a deep dive into their marketing approach, their strategies, their creative executions, their social media and other available content. Really dive in deep to their website. Do what you would do for a competitive review of a brand in your category but for a brand you admire. I believe this can help inspire brand marketers to think differently about their own approaches and might reinvigorate their enthusiasm for the brand they currently work on. I'm continually inspired by what other brands do.
Activity
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Well the day has come for me. On Monday I’m back to work. I can’t describe the relief it feels. The belief in myself to make a bet on myself…
Well the day has come for me. On Monday I’m back to work. I can’t describe the relief it feels. The belief in myself to make a bet on myself…
Liked by Marisa Schaeffer
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On the front page of the National Post today is a story about my client Sarah Lilleyman's lawsuit against her former employer, Google. She was fired…
On the front page of the National Post today is a story about my client Sarah Lilleyman's lawsuit against her former employer, Google. She was fired…
Liked by Marisa Schaeffer
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These are the biggest lessons I have learned from working in Corporate America for 20 years: ◼ Everyone is replaceable. ◼ Use ALL of your paid time…
These are the biggest lessons I have learned from working in Corporate America for 20 years: ◼ Everyone is replaceable. ◼ Use ALL of your paid time…
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LAYOFFS AND CONTEMPLATING SUICIDE (DON'T!) The clock is ticking. For many job seekers, life has become overwhelmingly hard. Not only are they…
LAYOFFS AND CONTEMPLATING SUICIDE (DON'T!) The clock is ticking. For many job seekers, life has become overwhelmingly hard. Not only are they…
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The TikTok algorithm can offer you more opportunities than you think 📱 One day, while scrolling on TikTok, I came across Giovanna Ventola's…
The TikTok algorithm can offer you more opportunities than you think 📱 One day, while scrolling on TikTok, I came across Giovanna Ventola's…
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Another Monday - in the search for a position within IT. I’ve been a contractor for 20+ years and I’ve never seen the market so poor. So far this…
Another Monday - in the search for a position within IT. I’ve been a contractor for 20+ years and I’ve never seen the market so poor. So far this…
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I've been a card-carrying member of SHRM for over 6 years and a SHRM Certified Professional for the last 3 years. I take the tests, attend the…
I've been a card-carrying member of SHRM for over 6 years and a SHRM Certified Professional for the last 3 years. I take the tests, attend the…
Liked by Marisa Schaeffer
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Today is the day. I have hit the threshold again after 1.5 years of unemployment & actively seeking work. I have delayed a lot of breaks, worked…
Today is the day. I have hit the threshold again after 1.5 years of unemployment & actively seeking work. I have delayed a lot of breaks, worked…
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