Marian Salzman

The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities. Staying ahead of these changes and developing the ability to communicate them to a broader group will empower you to become a vanguard competitor within your industry and within the world at… Show more

The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities. Staying ahead of these changes and developing the ability to communicate them to a broader group will empower you to become a vanguard competitor within your industry and within the world at large.

In What’s Next?, Havas PR CEO Marian Salzman reveals her predictions for tomorrow’s trends. This dynamic trendopedia—aggregated from Salzman’s public and private forecasts—highlights what you need to know about how and where we will live, love, communicate, relate, work, relax, invest, learn, travel and prosper in 2013, and how to track these trends in order to generate opportunity, anticipate risk and enjoy a savvier journey into tomorrow. In addition to more than 150 predictions in 30 categories, Salzman has identified 2013 as the year when “Co” makes its presence felt in all aspects of our lives. Show less

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer… Show more

A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact—from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world—they were the ones to create the buzz around “übersexuals” and “metrosexuals”—to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market. Show less

How to master the power of buzz
Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating… Show more

How to master the power of buzz
Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds. Show less

Advertising gurus Marian Salzman and Ira Matathia have been analyzing cultural and business trends for more than ten years, helping businesses around the world acquire the tools necessary to ensure that their new products and services have a place in the consumer future. Now, with their long-awaited book, they provide “a dizzying snapshot of what our world might look like in the next five to ten years” (Publishers Weekly). Next is a book for everyone, explaining that what already exists… Show more

Advertising gurus Marian Salzman and Ira Matathia have been analyzing cultural and business trends for more than ten years, helping businesses around the world acquire the tools necessary to ensure that their new products and services have a place in the consumer future. Now, with their long-awaited book, they provide “a dizzying snapshot of what our world might look like in the next five to ten years” (Publishers Weekly). Next is a book for everyone, explaining that what already exists technologically is about to change the way we live, not the day after tomorrow, but tomorrow— and not necessarily the way one would expect. Show less

2014-2021

I target Brand Me, or personal branding, including mine: trendspotter.

2011-2018

“Loquacious and personable, Salzman is an attractive blonde with attractive smarts….While she quails at being thought of as some sort of Xena of zeitgeist, a sexy sociologist probing at our inner workings, the Connecticut resident has undoubtedly placed a finger on the country’s collective pulse.” —American Way (2009)

The Guardian (in 2007) wrote that she “radiates enough energy, one suspects, to power a small town and looks as if she has just stepped off the set of Sex… Show more

2011-2018

“Loquacious and personable, Salzman is an attractive blonde with attractive smarts….While she quails at being thought of as some sort of Xena of zeitgeist, a sexy sociologist probing at our inner workings, the Connecticut resident has undoubtedly placed a finger on the country’s collective pulse.” —American Way (2009)

The Guardian (in 2007) wrote that she “radiates enough energy, one suspects, to power a small town and looks as if she has just stepped off the set of Sex and the City.” She has been credited with popularizing pop-culture buzzwords from singleton to metrosexual. She lives and breathes social media, and she knows what’s coming next. (Though she’s been known to show up for work with her pajamas still on under her clothes to give herself time to get it all done.)

She’s Marian Salzman, CEO of Euro RSCG Worldwide PR, North America, and Euro RSCG Life PR. She took over as ERWW PR’s president in August 2009, bringing laser-like focus to the agency’s social media and grassroots campaigning—a homecoming, as she had previously spent five years as chief strategic officer of Euro RSCG Worldwide. After just 19 months at the helm, Marian was named PRWeek’s 2011 PR Professional of the Year. She was also a finalist for PR Agency Team Leader for the PR News PR People Awards and finalist for Lifetime Achievement and Service Executive of the Year for the Stevie Awards for Women in Business (all 2010). In addition, her four-part series on the brain that she wrote for the Huffington Post won a 2011 Bronze SABRE (Superior Achievement in Branding and Reputation) award for Speech or Bylined Article, and it is a finalist in the Blog category of the PR News Platinum PR Awards for 2011. In April 2011, Marian was named CEO. Show less

2017-2021