Marc W. Halpert

Lawyers are often not held responsible for marketing themselves, or are too involved with perfecting their law practice. After time and experience, many find themselves at a firm with a role to deliver robust client revenue. Yet self-marketing is still an alien concept, though a requirement to advance. Here's how to start, on LinkedIn.

I am always willing to give tips to stand out from the crowd to those who need them.
This one is my advice for recent college grads interviewing for that all-important first career job who encounter that age-old, lame question "tell me about yourself."

The exceptionally irrestistible podcaster and networking sage Yermi Kurkus asked to interview me on his podcast and of course I said YES! Here it is. Learn new things about expressing your essential "why."

I guested on Steve Hamoen's Money Mindset Mentoring podcast, and offered my insights, with a real estate twist for his audience in a lively and fast-paced conversation.

An interview with my reflections on a dark time in my early career when I was laid off that shed quite a bit of light in my later years, including today.

I was honored to be among the first 5 interviews in Dan Dominguez's inaugural podcast. Dan and I knew we had a special mutual understanding of how we lead with our "why," when we first met through our mutual friend Lynnaire Johnston, and we reinforced that sense in a subsequent zoom chat, and then this podcast. Have a listen to learn how to distill your why and stand out from the crowd, to become amazing-er, as I call it.
And (spoiler alert) we are about to record another session and delve… Show more

I was honored to be among the first 5 interviews in Dan Dominguez's inaugural podcast. Dan and I knew we had a special mutual understanding of how we lead with our "why," when we first met through our mutual friend Lynnaire Johnston, and we reinforced that sense in a subsequent zoom chat, and then this podcast. Have a listen to learn how to distill your why and stand out from the crowd, to become amazing-er, as I call it.
And (spoiler alert) we are about to record another session and delve deeper. Stay tuned. Show less

Diane and I co-presented a 1-hour unscripted conversation, her being an expert in public speaking and my being an expert in LinkedIn branding. This was another in my 2024 series of selected colleagues whom I invited to publicly present topics that audiences may not normally get to watch and learn.
Some of the attendees' comments we received about this session:
• The webinar was loaded with useful actionable information.
• I learned about the importance of owning my LinkedIn profile… Show more

Diane and I co-presented a 1-hour unscripted conversation, her being an expert in public speaking and my being an expert in LinkedIn branding. This was another in my 2024 series of selected colleagues whom I invited to publicly present topics that audiences may not normally get to watch and learn.
Some of the attendees' comments we received about this session:
• The webinar was loaded with useful actionable information.
• I learned about the importance of owning my LinkedIn profile.
• I learned about the importance of the words and language I choose on my profile.
• It was excellent.
• It was conversational and a great collaboration between Marc and Diane.
• A lot of useful information was shared but I am uncertain if there could have been allotted more time for questions.
• I will get to work on brushing up my profile on LinkedIn.
• The content is practical, insightful, and motivational.
• F-ing awesome!
Watch and pick up some great tips. Show less

My tips on how to use LinkedIn to your best interview advantage, I am the second quote.

I am so pleased to be quoted in an article (in the 7th position) on the topic of Expanding Your Network for Business Opportunity Referrals.

In my comments, found in the second answer in this article, I encourage interviewees to analyze LinkedIn profiles and ask HR and managers probing questions, to get a glimpse of the company culture from their answers.

Riffing on the name of this podcast, I have a knack for Linkedin, to accentuate your business.
Bernie and Wayne hosted me on their podcast and our conversation was lively, so listen in to gain quite a few LinkedIn ideas you can implement right away.

Steve summed up our 33 minutes together so well:
"I just had an incredible chat with Marc W. Halpert on the latest episode of the BE THAT LAWYER podcast: Building Your LinkedIn Profile to Maximize You. Marc shared his journey to becoming the go-to LinkedIn expert, and let me tell you, it's a story packed with insights and takeaways for all of us looking to shine a little brighter online.

In our conversation, Marc emphasized the importance of showing the world how "amazinger" you are.… Show more

Steve summed up our 33 minutes together so well:
"I just had an incredible chat with Marc W. Halpert on the latest episode of the BE THAT LAWYER podcast: Building Your LinkedIn Profile to Maximize You. Marc shared his journey to becoming the go-to LinkedIn expert, and let me tell you, it's a story packed with insights and takeaways for all of us looking to shine a little brighter online.

In our conversation, Marc emphasized the importance of showing the world how "amazinger" you are. Yes, you read that right! It's all about putting your personality front and center on your LinkedIn profile. Why? Because that's how people connect with you. They want to know who you are, not just what you do. And with LinkedIn's landscape constantly evolving, Marc shared some golden tips on staying ahead of the game and making the platform work for you.

We also dove into the power of narrative. It's not about listing every skill or achievement; it's about telling your story in a way that resonates with people. Why you do what you do is infinitely more compelling than just a list of your accomplishments. And Marc’s advice? Write your profile in the first person and in the present, active tense to create that peer-to-peer connection we all crave.

So, if you're ready to revamp your LinkedIn profile and make a real impact, this episode is a must-listen. Marc's insights are a game-changer for lawyers and professionals aiming to stand out in a sea of sameness."

Thanks so much Steve. Show less

David Safeer was gracious enough to ask me to be a guest on his podcast and we openly discussed best techniques for financial professionals to be their best selves on LinkedIn. Our wide-ranging conversation covered industry compliance, profile optimization, and best practices for punchy posts and cogent conversation around financial management topics in perhaps the shortest hour of my life! We even had one brave soul let me verbally critique his profile as a learning exercise. Have a listen.

An hour of concepts, ideas, and tidbits you can use right away, when Adrian Miller and I co-presented on the intersection between best sales practices and cutting-edge LinkedIn techniques.
Think of the ROI from what we are offering: what if something we teach tomorrow contributes to 1 new sale, and/or develops 1 new LinkedIn collaboration! You can thank us later.

This was another in my 2024 series of selected colleagues whom I invited to publicly present topics that audiences may not… Show more

An hour of concepts, ideas, and tidbits you can use right away, when Adrian Miller and I co-presented on the intersection between best sales practices and cutting-edge LinkedIn techniques.
Think of the ROI from what we are offering: what if something we teach tomorrow contributes to 1 new sale, and/or develops 1 new LinkedIn collaboration! You can thank us later.

This was another in my 2024 series of selected colleagues whom I invited to publicly present topics that audiences may not normally get to watch and learn.

A testimonial: "For me Adrian Miller and Marc W. Halpert got me thinking about "What makes me different in the marketplace" to want to buy from me." Good, that was one of our goals! Show less

Sandra Bekhor hosted Andy Brownstein and me, in her "Get in the Driver's Seat" podcast, when we openly discussed using your personality to elevate your LinkedIn posts , another session we aimed at legal professionals. All three of us offered many nuggets of advice to implement right away by law students, lawyers, paralegals, and legal researchers.

A YouTube recording of my session for DonorSearch Philanthropy Masterminds series, a high-level conversation with Jay Frost about recent changes and fresh self-marketing ideas, with practical tips and strategic techniques for optimizing your personal brand to share your nonprofit organization’s mission.

Charisma: it's that personal magnetism that pulls you in, that personal attractiveness or "interestingness" that enables them to influence others, that special "something" that makes them stand out in the crowd ... and into greater success. You feel it before you can actually act, and it compels you to know more about them.

If you want to attract clients and build your business following, having charisma isn't a mere luxury. The ability to command attention, be remembered, and attract… Show more

Charisma: it's that personal magnetism that pulls you in, that personal attractiveness or "interestingness" that enables them to influence others, that special "something" that makes them stand out in the crowd ... and into greater success. You feel it before you can actually act, and it compels you to know more about them.

If you want to attract clients and build your business following, having charisma isn't a mere luxury. The ability to command attention, be remembered, and attract those who need your product or services is essential.

My great friend and professional speaker S. Scott Mason and I showed entrepreneurs, at all experience levels, why and how adding more charisma to your public persona can raise your professional profile and enhance your client/customer prospects in this recording from February 8, 2024.

This was the first in my 2024 series of selected colleagues whom I invited to publicly present topics that audiences may not normally get to watch and learn.

Note: I apolgize for the gray box on a small section of my slides, a Zoom tech glitch. Show less

Pleased to contribute to an article for college students--and everyone else for that matter--to ace interviews, to show executive presence: "Watch them sit up straight because no one does this! And you will stand out for it."
See the article for what I suggest everyone should do.

Over 1 billion people are "LinkedIn" all around the world and legal professionals at all levels must appear to prospects and referral partners as adept at using this powerful online tool. Each person attending this session can learn current techniques to optimize their profile and thus strategically attract clients and colleagues with intelligent branding strategies to be "top-of-mind" for referrals.

This program will also discuss some of the top ways that LinkedIn changed in 2023 to… Show more

Over 1 billion people are "LinkedIn" all around the world and legal professionals at all levels must appear to prospects and referral partners as adept at using this powerful online tool. Each person attending this session can learn current techniques to optimize their profile and thus strategically attract clients and colleagues with intelligent branding strategies to be "top-of-mind" for referrals.

This program will also discuss some of the top ways that LinkedIn changed in 2023 to best identify and market to a target audience on LinkedIn, create a culture of content by producing consistent, high-quality LinkedIn posts, network with like-minded professionals, and increase chances of prospecting for, and then landing, new clients. Show less

I was asked to contribute my POV to an article about building relationships through networking and expanding them via networks, with my insights into events.

I was quoted in a University of Arizona, Eller College of Management article "Exploring Entrepreneurship Opportunities as Student: Advice from Business Leaders" as 1 of 12 business leaders sharing advice for business students eager to embark on entrepreneurial ventures during their college years. See my comment under the heading "Create a Strong LinkedIn Presence."
Share this article with that special entrepreneurial student you are impressed with. hashtag#studentsuccess… Show more

I was quoted in a University of Arizona, Eller College of Management article "Exploring Entrepreneurship Opportunities as Student: Advice from Business Leaders" as 1 of 12 business leaders sharing advice for business students eager to embark on entrepreneurial ventures during their college years. See my comment under the heading "Create a Strong LinkedIn Presence."
Share this article with that special entrepreneurial student you are impressed with. hashtag#studentsuccess hashtag#businessstudents hashtag#entrepreneurmindset hashtag#lifetimevalue Show less

Not all I have to offer revolves around LinkedIn, now after over 40 years in the business world. I offered my opinion on relationship tactics in negotiations in StartUp Nation's article "Mastering the Art of Negotiation: Insights from Successful Entrepreneurs" with my comments appearing in a section "Cultivate Relationships, Consider Stakeholders."

A winning LinkedIn profile is not just an online document; it's a powerful tool for professional success. It's about creating a compelling narrative of your skills, experiences, and aspirations, and leveraging the world's largest professional network to achieve your career goals.

Whether you're seeking new opportunities, building a professional network, or simply enhancing your online presence, investing in your LinkedIn profile is an investment in your future. Crafting a compelling… Show more

A winning LinkedIn profile is not just an online document; it's a powerful tool for professional success. It's about creating a compelling narrative of your skills, experiences, and aspirations, and leveraging the world's largest professional network to achieve your career goals.

Whether you're seeking new opportunities, building a professional network, or simply enhancing your online presence, investing in your LinkedIn profile is an investment in your future. Crafting a compelling and effective LinkedIn profile is not just an option; it's a necessity.

Learn from me as I discuss this with my host Jane Bayler: the nuts and bolts of what brands you best on LinkedIn. Show less

Oleg and I held a long-anticiapted chat on his podcast and what transpired were some golden moments on the significance of expressing one's true self. We covered the power of authenticity, how it can transform not only our personal lives but also how it shapes our professional endeavors.
I shared my views on the importance of embracing who we are and why it matters.

Oleg capsulized some key takeaways from the episode:
"1. The Authenticity Advantage: ...highlights the competitive… Show more

Oleg and I held a long-anticiapted chat on his podcast and what transpired were some golden moments on the significance of expressing one's true self. We covered the power of authenticity, how it can transform not only our personal lives but also how it shapes our professional endeavors.
I shared my views on the importance of embracing who we are and why it matters.

Oleg capsulized some key takeaways from the episode:
"1. The Authenticity Advantage: ...highlights the competitive edge that authenticity can provide in today's interconnected world. By being genuine and true to oneself, individuals can create deeper and more meaningful connections with others.
2. Overcoming Fear and Vulnerability: ... delve into the challenges that often come with expressing one's authentic self, including the fear of judgment and vulnerability. They discuss strategies for breaking free from these barriers and stepping into your true identity.
3. Personal Branding: ... expertise shines through as he shares insights on personal branding and how authenticity plays a pivotal role in building a strong, memorable brand. Listeners will gain practical tips for effectively communicating their unique identity to the world.
4. Authenticity in Leadership: The conversation extends to the realm of leadership, exploring how authenticity can transform leaders into more relatable and inspiring figures. Marc provides real-world examples of leaders who have successfully embraced their true selves to lead with authenticity.
5. Finding Moments Worth Remembering: Oleg and Marc discuss the concept of Moments Worth Remembering and how authenticity can lead to more fulfilling and impactful life experiences. They emphasize the importance of cherishing these moments and creating them through genuine connections."

IMHO, it doesn't get much better and real than this! Thanks so much Oleg! Show less

My contribution to the article can be found under the heading "Accelerate Cash Receipt with Electronic Methods" (submitted before I sold my e-payments business.)

Most lawyers have LinkedIn profiles, but many aren’t updated or optimized for their target audiences. An inactive profile with outdated credentials deters potential clients, limiting attorneys’ recognition and authority. Learn how to effectively demonstrate why someone should consider working with you as part of your brand marketing. Our conversaiton goes well beyond your LinkedIn profile, into posts, articles, and comments that you need to add to open the conversation around your areas of… Show more

Most lawyers have LinkedIn profiles, but many aren’t updated or optimized for their target audiences. An inactive profile with outdated credentials deters potential clients, limiting attorneys’ recognition and authority. Learn how to effectively demonstrate why someone should consider working with you as part of your brand marketing. Our conversaiton goes well beyond your LinkedIn profile, into posts, articles, and comments that you need to add to open the conversation around your areas of expertise. Show less

See item 5, in which I am quoted, for a real life story of how LinkedIn made a great difference for my client.

A bit of a more perosnal inetrview by @ThomasJohnson on his popular podcast in which I lay out a few new things: my father being a businessman and how entrepreneurship is in my DNA, my rich experience in running my own ventures, the successes and faults I had along the way – that sense of accountability that every entrepreneur must possess.

The first in my series of 3 LinkedIn educational sessions for NYSBA.

Over 930 million people are "LinkedIn" all around the world. Paralegals and other legal professionals can optimize the predominant social networking platform in our global business community. This program is intended to motivate viewers to renovate their LinkedIn personal profile and use it strategically to attract prospective clients and colleagues with intelligent branding strategies, to be "top-of-mind," using the 3… Show more

The first in my series of 3 LinkedIn educational sessions for NYSBA.

Over 930 million people are "LinkedIn" all around the world. Paralegals and other legal professionals can optimize the predominant social networking platform in our global business community. This program is intended to motivate viewers to renovate their LinkedIn personal profile and use it strategically to attract prospective clients and colleagues with intelligent branding strategies, to be "top-of-mind," using the 3 R’s: relevance, reliability, and referability..

This recorded program aims at your target audience on LinkedIn, creating a culture of content with consistent, high-quality LinkedIn posts, network outreach with like-minded professionals, and more efficient prospecting for, and then landing, new clients.

Learning Objectives:
* Identify how to use outbound LinkedIn brand marketing techniques to be interesting enough to be contacted by casual readers of your profile.
* Learn current best practices in marketing yourself, and if applicable, your firm, for your expertise, comments, and curated original material, all offered to engage readership, and
* Recognize how to use LinkedIn to continue relationships and nurture budding ones. Show less

One of my more enjoyable podcasts, recorded 24Jul23 with Lynnaire Johnston on her LinkedIn Live broadcast from New Zealand. Learn my 3 R's and 4 C's at the end of the broadcast and why it's essential for all professional practitioners, including a department store Santa Claus and a balloon sculptor listening in, to tell their "why" to be "amazing-er" than the competition.

Amos was very generous to offer his profile for critique and I made my pointers on some insufficencies I normally see, and why a few changes can mean so much. I am always happiest when I empower others to go further than they can solely on their own. This was another situation to coach Amos, and others by extension. Thank you Amos!

Pleased to be invited back again to the New York State Bar Association for this year's full day panel discussion "Starting Your Own Practice," MC's by Cliff Ennico and L'll be listening in from time to time to hone my skills, then present my afternoon session on LinkedIn for Solo Attorneys.
It's always a pleasure to advise solos, new lawyers, and those with experience in large firms but have opted for small firms, how to perfect their profiles as well as update them on fast-changing LinkedIn… Show more

Pleased to be invited back again to the New York State Bar Association for this year's full day panel discussion "Starting Your Own Practice," MC's by Cliff Ennico and L'll be listening in from time to time to hone my skills, then present my afternoon session on LinkedIn for Solo Attorneys.
It's always a pleasure to advise solos, new lawyers, and those with experience in large firms but have opted for small firms, how to perfect their profiles as well as update them on fast-changing LinkedIn best practices for posting their latest ideas and newsletter contributions. Show less

I can sometimes be a LinkedIn outlier, but they asked my opinion and I answered...
Remember folks, LinkedIn is an art not a science. With the algorithm changing a lot, the time you post will become a moving targetm IMHO. So I pay little attention to feeding the algo and I'd rather, nourish my connections and followers who follow my thought leadership as a better strategy.

Rumblings about Twitter! Listen to Sandra Bekhor (marketing expert), Garry Wise (legal expert), and Marc W. Halpert (LinkedIn expert) consider where the tweeps will go, in a friendly, humorous discussion for anyone wondering what to do with their Twitter account!
Will you use Twitter more, less, or about the same and why? Or use LinkedIn further for commentary and serious professional communication, as a more reliable and stable platform?
Thanks to great colleagues Sandra Bekhor and Garry… Show more

Rumblings about Twitter! Listen to Sandra Bekhor (marketing expert), Garry Wise (legal expert), and Marc W. Halpert (LinkedIn expert) consider where the tweeps will go, in a friendly, humorous discussion for anyone wondering what to do with their Twitter account!
Will you use Twitter more, less, or about the same and why? Or use LinkedIn further for commentary and serious professional communication, as a more reliable and stable platform?
Thanks to great colleagues Sandra Bekhor and Garry Wise! Show less

Online donations are easy for donors, and they can be easy for thieves too, seeking a test for stolen credit card data to make fraudulent donations.
Before this happens and you face the Board with unanticipated financial loss, consider these 11 controls to prevent future abuse.

In this conversation @George Torok interviews me on his Toronto-based podcast and we explore:
- when and why to connect with others,
- how to invite connections,
- appreciation for the privilege of connections,
- how to be amazing-er,
- what to include in every LinkedIn post,
- please don't try to sell me your bridge,
- when to report inappropriate activity,
- how to attract captivating recommendations,
and lots of other topics, in a natural conversation about… Show more

In this conversation @George Torok interviews me on his Toronto-based podcast and we explore:
- when and why to connect with others,
- how to invite connections,
- appreciation for the privilege of connections,
- how to be amazing-er,
- what to include in every LinkedIn post,
- please don't try to sell me your bridge,
- when to report inappropriate activity,
- how to attract captivating recommendations,
and lots of other topics, in a natural conversation about ideas we all need to be comfortable with on LinkedIn. Show less

My conversation with Linda Bucher is worth your while (as in the title) if: you find it difficult to put yourself out there, you don’t know what to say, you don’t know how to use LinkedIn, and/or you want an ROI on your social media efforts. It was designed to flow in 3 parts:
Part
1: Why it’s been so hard to get an ROI out of social media
2: Why is it so important to be on LinkedIn?
3: How to use LinkedIn effectively and get your gifts out into the world in a meaningful way

My esteemed colleague Yvonne Dam interviewed me for 20 minutes in a conversation that can help you learn ways to achieve more on LinkedIn as a better investment of precious time.

I was so pleased to provide my thoughts, tips, and techniques for legal professionals as half of a series for Lawline on LinkedIn personal profile improvement.

I was interviewed by Mike Steger, courtesy of the Pretrial Practice & Discovery Committee and The Solo & Small Firms Committee of the ABA. We discuss best practices in expressing "why you" to be amazing-er than the competition on LinkedIn and generate more business. 13min10sec

I was interviewed for the third time by my friend and colleague Alice Aspen March, a global expert in attention, as we talked about so many topics, some LinkedIn too!

Returned a third time (!) to speak with David Shriner-Cahn, this time about how the quality of your posted content on LinkedIn and its relevance to your connections and followers makes you amazing-er on LinkedIn than your competition.

I can't stress this enough: rise above the noise and provide experienced insights worthy of being remembered, referred, and/or hired as a consultant.

Fast paced, and fun to interview with David, and not al business either, like, what's my favorite TV show (and apparently he's a fan too!) so a refreshing change of pace! Yes, LinkedIn secrets interspersed throughout too!

For the #residential #realestatebroker community: my #podcastinterview by Dr. Ben Spears and Matt Vigh on The Brokerpreneur Podcast titled "How To Recruit Real Estate Agents Using LinkedIn" is a roadmap. It can be heard at https://lnkd.in/dnw6RcvC.
A lively interchange about best ways to #attracttalent using a #linkedinstrategy! We enjoyed our conversation and I suspect you will learn a thing or two here.

Spend 30 minutes with Mark Iorio and me when he interviewed me on Episode 18 of his #tvseries "Rainmake's Roundup" as we discuss some recent changes on #linkedinforbusiness and review #bestpractices for #entrepreneurs.

This 60 minute program I recorded for Lawline will benefit those who know they need to make their use of LinkedIn more effective but don't know all the reasons, purposes, tips, and techniques to stand out. In sum, LinkedIn is an ideal place for professionals to self-brand their background, find colleagues and contacts who may become key players in their continuing career, and network to be referred to encourage others as well.

I am so gratified to be thanked publicly on LinkedIn for a talk I did for the New Jersey State Bar Association and it was so well received! In addition they summarized my 11 main points in their internal members-only publication.

Join Jennie O'Connor and me for a fun, high-energy conversation. We discuss:
1) how to make use of “experience cards” on LInkedIn
2) why you should include all your jobs in your LinkedIn work experience, but speak to your functions in all the various roles,
3) how you should constantly tweak your LinkedIn profile to make it better (because we are all works in progress).

LinkedIn is HUGE for promoting podcasts. Listen to the advice I provided Bruce's listeners, not just on LinkedIn, but other social media as well.

American Bar Association's Modern Law Library podcast series published my 43-minute conversation with Lee Rawles about the second edition of my book "LinkedIn Marketing Techniques for Law and Professional Practices."

In Todd's show notes: "So great to catch up with Marc W. Halpert, he is truly a multipotentialite guru and helps others to better explain their brand positioning on LinkedIn.

He is a very high-energy LinkedIn trainer and speaker, especially for practice firms, entrepreneurs, small businesses and corporate departments, and of course to nonprofit professionals.

In Todd's show notes: Marc make people's LinkedIn to look "amazing-er". He has authored numerous articles on LinkedIn and… Show more

In Todd's show notes: "So great to catch up with Marc W. Halpert, he is truly a multipotentialite guru and helps others to better explain their brand positioning on LinkedIn.

He is a very high-energy LinkedIn trainer and speaker, especially for practice firms, entrepreneurs, small businesses and corporate departments, and of course to nonprofit professionals.

In Todd's show notes: Marc make people's LinkedIn to look "amazing-er". He has authored numerous articles on LinkedIn and books for self-branding and blogs every business day on a LinkedIn topic that will help you navigate your story." Show less

The smart multi-/entrepreneur’s historical perspective is that your past makes you who you are today, who you are perceived today makes a client want to work with you in the future.

In all our futures is that once the pandemic is over, everything changes, for the better, so if you have not already, market your butt off now! And while you are at it, each touch with a prospect has to be efficient. Then you will ride the wave and succeed past-COVID.

This session ended with an… Show more

The smart multi-/entrepreneur’s historical perspective is that your past makes you who you are today, who you are perceived today makes a client want to work with you in the future.

In all our futures is that once the pandemic is over, everything changes, for the better, so if you have not already, market your butt off now! And while you are at it, each touch with a prospect has to be efficient. Then you will ride the wave and succeed past-COVID.

This session ended with an open-mic “ask me anything” in which I fielded questions about LinkedIn and answered with a ”how to” mechanical demonstration on a screen share, as well as a marketing-oriented “why” response, for maximum benefit for all. Show less

Published 7/8/21, one of my most enjoyable podcast talks, ever, with the inimitable Perry Knoppert 贝瑞 - Multipotentialite 🐙 because it was so natural and conversational, like 2 old friends reuniting, but we've never met in person, only electronically. I hope we do meet in person one day and raise a glass (or more) to multipotentialism and nonlinear thought in a long rambling chat with lots of laughs. Thanks., Perry!

@RobThomas and I held an "Ask Us Anything" for #jobseekers, hosted by The New York Public Library. One hour of rapid-fire how-to's, why-to's and reasons-why your #personalbranding is a crucial part of your getting #hired as a #jobchanger and is essential to your landing that next #career position. #Hiringmanagers and #recruiters need to know more about you than your #resume tells!

I was pleased to present to this bar association on ways to use Linkedin most effectively, and always ethically, with attention to self-branding and marketing their firm that most attorneys do not employ. Much to share here for those who need a high-level overview.

I answered: "Why should I be on LinkedIn? How do I use LinkedIn to promote my business? How do I use LinkedIn to find employees?" as Dana Dowdell and Russ Harlow's guest on their "Grow Your Business" podcast. We covered how business owners have the opportunity to better explain their brand and positioning on their LinkedIn profile pages: who they really are and why them vs. the competition.

I joined Scott Mason in this episode of the Purpose Highway Podcast and the wide-ranging conversation covers my rollercoaster career journey from banking to my current multipreneurism. I had a blast talking with him!

It takes a village to spread positive thoughts and success strategies, in my interview on podcast host Arthur Ettinger's "Close To The Vest," I speak about highlighting a positive attitude and making your personal brand on your LinkedIn profile "amazing-er."

For B2B companies that are taking a digital first approach; meeting their clients where they are and creating an experience for them to engage and ultimately partner, this takes place on LinkedIn.
Some are playing the long game and doing it well, while others are looking for the quick wins, pitching too soon and damaging their reputation. With 740M users, it is easy for your message to get lost, your voice diluted by the masses and your brand unrecognized by your target audience.

In… Show more

For B2B companies that are taking a digital first approach; meeting their clients where they are and creating an experience for them to engage and ultimately partner, this takes place on LinkedIn.
Some are playing the long game and doing it well, while others are looking for the quick wins, pitching too soon and damaging their reputation. With 740M users, it is easy for your message to get lost, your voice diluted by the masses and your brand unrecognized by your target audience.

In my conversation with Karen Kelly, Toronto-based sales trainer and coach, I share what it takes to stand out on LinkedIn with an underlying focus on knowing your Why. Listen to our conversation where we tell our unique story of meeting in Simon Sinek’s “Know your Why” course and how it led to us supporting each other on LinkedIn. It was meant to be! Show less

Recording of my second chat with Russ Johns on his Pirate Broadcast podcast show, a wide-ranging and fun discussion that made the time melt away and resulted in his offer/my promise to return and also, (drum roll) his guest blogpiece Friday 05Mar21. Another example of What Goes Around Comes Around!

I am honored to be featured in Adrian Miller's blog, and have found my recent participation in Adrian's Network to be personally rewarding and fruitful to my business.

Part 1. https://podcasts.apple.com/us/podcast/katalyst-podcast-with-hunter-burney/id1498982006?i=1000507294794

Part 2. https://podcasts.apple.com/us/podcast/katalyst-podcast-with-hunter-burney/id1498982006?i=1000509730475

Part 3. https://podcasts.apple.com/us/podcast/katalyst-podcast-with-hunter-burney/id1498982006?i=1000509101736

Sincere thanks to Joseph Bogdan, MAOL, PMC and Llama Leadership for my 1 hour interview on the Llama Lounge podcast. Yes, it's me opining on connectivity, positive mindset and LinkedIn (among many other topics) with a bit of a different twist to a special military audience with a great host.

I was pleased to participate on a panel with my views on:
- Power of Posting Regularly
- Why Post Regularly
- How to Manage It
- What to post and when

On Roy Edwards' Inovare podcast I describe how merging and expressing my love of entrepreneurship and rich past experience make my encore career even richer and (I am told) adds to my attractiveness as a business partner.

Jeff Goldberg interviewed me on his podcast 02Oct20. And hour of lively conversation about LinkedIn for sales professionals and how to better use it to be "amazing-er. "

In her podcast, Amy Rowland, law firm recruiting and career coach, interviewed me as we discuss tips and techniques for creating a killer LinkedIn profile, a giant step to self-branding, for lawyers and all other professional practitioners.

Alice Aspen March, veteran expert on attention and how it affects our personal life and business life interviewed me this week on my tips and techniques to capture and retain your reader's attention to your Linkedin profile. Thank you, Alice, for having me back to open your audience to these ideas.

You have a built out LinkedIn profile (that’s not a copy/paste of your website profile). You even post content on occasion. Yet, when others share content, you do nothing, take no action whatsoever. Or, maybe you click a button to “Like” or “Celebrate”. To unlock the true value of LinkedIn’s power, you must ENGAGE beyond the “easy click”…if you ‘Like’ content that is shared with you, post a quick comment to articulate why this content resonated with you.
I sat down with Kimberly Rice… Show more

You have a built out LinkedIn profile (that’s not a copy/paste of your website profile). You even post content on occasion. Yet, when others share content, you do nothing, take no action whatsoever. Or, maybe you click a button to “Like” or “Celebrate”. To unlock the true value of LinkedIn’s power, you must ENGAGE beyond the “easy click”…if you ‘Like’ content that is shared with you, post a quick comment to articulate why this content resonated with you.
I sat down with Kimberly Rice, marketing expert to professional practices. for our third episode in a series to discuss the role and imperative of “gesturing”. Listen into our always-lively discussion on how to boost your online profile, gain a following and boost your business via gesturing.
Thanks, Kimberly! Show less

I am honored to be quoted as part of an article of comments by 18 others in "Post-pandemic law firm marketing (19 legal influencers chime in)" edited by my colleague Sandra Bekhor in Toronto.

There were dozens of comments on the podcast yesterday when Brenda Meller and I spoke about branding and many other topics in 45 minutes of a truly enjoyable and valuable (obvious from the comments) LinkedinLive talk. Many thanks to Brenda for her hospitality.

A half hour with my colleague Jay Scherr discussing business before, during, and after the COVID-19 pandemic. He had so many thoughtful questions and it was a delight to work with him.

I had a rollicking good time being interviewed on Russ Johns' (many thanks!) show on The Pirate Broadcast yesterday. These podcast shows always lead me to cover my central themes, explained differently every time. Have a listen (a fast 30 mins) for some self-branding and LinkedIn tips.

In the second episode of a series, Kimberly and I rollickingly discuss the many ways that LinkedIn users can easily leverage connections in a meaningful way to build and grow their online networks and communities.

Kimberly Rice interviewed me on her blog. In this first segment, we touch on a lot of brand marketing topics that we both espouse, adding my distinctive LinkedIn flavor to spice up your brand marketing.

Please note: This recording was archived and is unavailable as of 26Mar2023.

In this program, Amy Goldsmith, Carol Schiro Greenwald, and I explain the ethics of using LinkedIn in your legal practice:
1) what is permitted by the New York Rules of Professional Conduct (NYRPC)?
2) what actions may violate the Rules?
3) what can and should lawyers say on LinkedIn or other social media platforms to drive incoming business contacts?
4) what makes a casual reader of your… Show more

Please note: This recording was archived and is unavailable as of 26Mar2023.

In this program, Amy Goldsmith, Carol Schiro Greenwald, and I explain the ethics of using LinkedIn in your legal practice:
1) what is permitted by the New York Rules of Professional Conduct (NYRPC)?
2) what actions may violate the Rules?
3) what can and should lawyers say on LinkedIn or other social media platforms to drive incoming business contacts?
4) what makes a casual reader of your LinkedIn (or other business profile) want to contact you?
5) how should you handle online client reviews?
6) how can you coordinate your online and in-person networking initiatives so that they complement each other?

We also focus on other social media and online marketing techniques that lawyers can employ while maintaining ethical compliance.
2 hours: NY and NJ CLEs Show less

A full house of baby boomers and encore career seekers came to learn next steps in their careers at The New York Public Library's Science, Industry And Business Library, New York City, when it sponsored our panel discussion "Considering Opening a Consultancy, Mature-preneur?" presented by Phyllis Rosen, PCC, CPCC, Tom Greenbaum and me, in that order.

#speakingengagements #learnsomethingnew #consultingservices #careerchangers #babyboomers

Australian podcaster Dr. Jurgen Strauss interviewed me and we explored some LinkedIn branding concepts and techniques. We covered a lot of electronic ground and agreed on many things to make business more robust using LinkedIn as a marketing power tool.

In this program, Amy, Carol, and I explain the ethics of using LinkedIn in your legal practice:
1) what is permitted by the New York Rules of Professional Conduct (NYRPC)?
2) what actions may violate the Rules?
3) what can and should lawyers say on LinkedIn or other social media platforms to drive incoming business contacts?
4) what makes a casual reader of your LinkedIn (or other business profile) want to contact you?
5) how should you handle online client reviews?
6)… Show more

In this program, Amy, Carol, and I explain the ethics of using LinkedIn in your legal practice:
1) what is permitted by the New York Rules of Professional Conduct (NYRPC)?
2) what actions may violate the Rules?
3) what can and should lawyers say on LinkedIn or other social media platforms to drive incoming business contacts?
4) what makes a casual reader of your LinkedIn (or other business profile) want to contact you?
5) how should you handle online client reviews?
6) how can you coordinate your online and in-person networking initiatives so that they complement each other?

We also focus on other social media and online marketing techniques that lawyers can employ while maintaining ethical compliance.
2 hours: NY and NJ CLEs
Show less

I am so pleased that Sandra Bekhor collected our past year's 3-part video collaboration together on #LinkedIn best practices for #attorneys. She's in Toronto, I'm in NYC metro, and she found my book in her public library, which brought us together electronically three times, as we discuss, explore, and laugh via video to expand on the best attributes of this vital marketing and branding tool. I hope you fiind this as enjoyable as we did.

If you couldn't attend in NYC, here's the video, ALMOST as good as being there in person. A full house and great Q&A interchange if I may say so myself! Livestreamed via Facebook. 59 minutes.

Alice Aspen March and I chat about our work and how we can get attention in business generally and on LinkedIn in particular. As she said, "This is going to be a juicy over-load of info for all..." and it was. We laughed, we compared notes, and we enjoyed each other's points-of-view. This is 1 hour long, and then we spoke by phone afterwards for another 40 minutes! How much more fun can you have in an afternoon?

David Shriner-Cahn interviewed me as I reminsice with him on the very early, very challenging days of my new business, among other things. We discuss:
-Becoming an entrepreneur when the world seems to come to its end [3:18]
-When the time is right but people are not ready [6:22]
-An old guy in a new industry [8:00]
-What goes around comes around [9:11]
-How to build your network once you are out of the corporate world [13:21]
-A list of great people who are going to help you… Show more

David Shriner-Cahn interviewed me as I reminsice with him on the very early, very challenging days of my new business, among other things. We discuss:
-Becoming an entrepreneur when the world seems to come to its end [3:18]
-When the time is right but people are not ready [6:22]
-An old guy in a new industry [8:00]
-What goes around comes around [9:11]
-How to build your network once you are out of the corporate world [13:21]
-A list of great people who are going to help you in any which way [15:54]
-How to keep a client for many years despite competition [20:04]
-A LinkedIn course for baby boomers who want to refire their career [21:53]

Many thanks to David Shriner-Cahn for a return chat on his valuable podcast projects.
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Part One of this 90 minute podcast session where this community of solopreneurs sent questions or chatted in for me to answer, July 2019. A tech glitch cut me off and the remainder is in Part Two that follows.

Part One of this 90 minute podcast session where this community of solopreneurs sent questions or chatted in for me to answer, July 2019. A tech glitch cut me off and the earlier portion is in Part One that precedes this.

I am pleased to be one of a 13-expert blog post edited by Sandra Bekhor "Linkedin for Lawyers: What's Next?" Sandra found my @American Bar Association book in the Toronto Library and the rest is history! https://www.bekhor.ca/linkedin-for-lawyers/

I was interviewed by Jane Beddall of Dovetail Resolutions in her podcast "Crafting Solutions to Conflict" and I shared some thoughts on effectively preventing and managing conflicts for my clients. My passion for customer service leads me to prevent conflicts through careful planning, resolving them through immediate action, and learning from what does (and doesn't) work. I recognize that clients approach challenge in different ways and modify my approach to help them as effectively as possible… Show more

I was interviewed by Jane Beddall of Dovetail Resolutions in her podcast "Crafting Solutions to Conflict" and I shared some thoughts on effectively preventing and managing conflicts for my clients. My passion for customer service leads me to prevent conflicts through careful planning, resolving them through immediate action, and learning from what does (and doesn't) work. I recognize that clients approach challenge in different ways and modify my approach to help them as effectively as possible to improve and succeed. Listen in and hopefully you can gain a useful nugget or two. Show less

I am so pleased to be quoted or mentioned nearly a dozen times by Carol Greenwald in her vital new book for entrepreneurs, professional practitoners, and anyone in business titled "Strategic Networking for Introverts, Extroverts, and Everyone in Between," published by the American Bar Association. Thank you, Carol, as always.

Thanks to Bruce Hurwitz for interviewing me for my pointers to job seekers looking to tell why they possess earned skills and experience and how to show it on LinkedIn. Feel free to pass this along to someone who can benefit please: boomers, retired-yet-bored, under-employed, unemployed.

I was honored to answer the question "How to clean up their LinkedIn profile" and be quoted in the LinkedIn chapter of this book published in the UK, a practical guide to building businesses and careers, brought to life by success stories of the most inspiring figures in business today (pages 109-110).
They found me based on a 2014 article I wrote in inc.com (https://lnkd.in/eFvukTM).

My podcast interview on "Two Heads" with friends and colleagues Betty Jean Flagg and Rich Gee reviewing concepts in my book for professionals in nonprofit organizations and the best practices using LinkedIn.
16 minutes

I was pleased to provide one of the 14.5 tips in an article collated by Victoria Ipri to help job seekers better use LInkedIn for their future career success "Tip 3: Tell Your Unique Story."

In another article I wrote for the Chronicle, I give numerous ways to enhance your nonprofit's visibility on LinkedIn using the "company" profile page to its fullest and attract more business professionals' eyes, minds, and thus their emotional buy-in to your mission.

Tony and I discuss LinkedIn as a powertool for nonprofit professionals, highlighting sections of my book "You Us Them: Linkedin Marketing Techniques for Nonprofit Professionals Who Really Want to Make a Difference"

My June 2018 interview by colleague Vikram Rajan on his Presenter's Podcast, primarily aimed at the presenter/speaker community, but there are tidbits that will definitely benefit you too!

I spoke with @Bruce Hurwitz (my third time on his podcast) discussing my new book: why and how nonprofit pros can optimize Linkedin to attract more adherents to their mission and enrich their cause.

You Us Them
This is my second book and is aimed at nonprofit professionals, urging them to consider their LinkedIn brand marketing in a new way:

You: seeing themselves as individuals with career stories to tell,

Us: managing the organizational brand as a whole, consistent with each individual’s brand marketing and vice-versa, and

Them: ensuring the public of volunteers, donors, pro bono consultants, vendors, potential board members and corporate sponsors sees the… Show more

You Us Them
This is my second book and is aimed at nonprofit professionals, urging them to consider their LinkedIn brand marketing in a new way:

You: seeing themselves as individuals with career stories to tell,

Us: managing the organizational brand as a whole, consistent with each individual’s brand marketing and vice-versa, and

Them: ensuring the public of volunteers, donors, pro bono consultants, vendors, potential board members and corporate sponsors sees the organization in the best light to offer their time, expertise, energy and funding.

Available in paper or ebook on Amazon.

Next step: the book will be made part of an online course.
Please stay tuned. Show less

I was interviewed by Rebecca Smith of Criteria for Success, Inc. about best practices using LinkedIn for sales success. A 43 minute podcast.

Interviewed by David Shriner-Cahn, in this 26 minute podcast I discuss:
1) What you should do if Sunday nights are tough for you
2) Why you may want to be a teacher rather than a vendor
3) How your “special sauce” can lead to consistent, recurring revenue
4) How to recognize your niche and expand your business
5) How to really connect with your target market

My guest blog post for my colleague @DinaEisenberg in her "Outsource Easier," aimed at sensitizing attorneys to the importance of using e-payment technology methods in maintaining a healthy cash flow.

I authored "LinkedIn Marketing Techniques for Law and Professional Practices" published in June 2017 by the American Bar Association. One reviewer said: "Love your book- every page is worth a million bucks!"

From the back cover of the book:
"Hundreds of millions of global businesspeople use LinkedIn daily as a power tool to forge connections, nurture relationships, assess, and select professionals to rely on.

After 7 years coaching and training professional practitioners:… Show more

I authored "LinkedIn Marketing Techniques for Law and Professional Practices" published in June 2017 by the American Bar Association. One reviewer said: "Love your book- every page is worth a million bucks!"

From the back cover of the book:
"Hundreds of millions of global businesspeople use LinkedIn daily as a power tool to forge connections, nurture relationships, assess, and select professionals to rely on.

After 7 years coaching and training professional practitioners: consultants, attorneys, CPAs, insurance producers, financial planners, and entrepreneurs--just about anyone offering services—the author was convinced we needed a field reference guide, time-tested, broken into short blocks covering each LinkedIn section.

Here’s what this book does differently: it doesn’t tell you what to do, where to click, with directions that go stale due to a change in LinkedIn; rather, it offers long term marketing techniques: how and why to make each LinkedIn section work, based on actual experiences, adding a chapter written by my guest Carol Greenwald providing a special focus for attorneys under ethics guidelines.

The book you are holding will lead you to express why you do what you do, and thus convince clients that you are the one they need."

A review of the book can be seen at https://www.americanbar.org/groups/gpsolo/publications/gpsolo_ereport/2018/february-2018/book-review-linkedin-marketing-techniques-law-professional-practices.html.

Order in paper back or ebook: https://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=279426434&term=linkedin
OR
on Amazon at https://www.amazon.com/Linkedin-Marketing-Techniques-Professional-Practices/dp/163425760X/ref=sr_1_1?s=books&ie=UTF8&qid=1506003054&sr=1-1&keywords=linkedin+techniques+law
OR
on Barnes and Noble online: https://www.barnesandnoble.com/w/linkedin-marketing-techniques-for-law-and-professional-practices-marc-w-halpert/1127196614?ean=9781634257602

ISBN 978-1-63425-760-2 Show less

Joe Connolly interviewed me on WCBS Newsradio 880 in his popular business radio report (open the MP3 file broadcast on February 14th). I relate my observations on the new user interface and some general rules of thumb to observe on LinkedIn.

I am pleased to appear as a guest blogger today on friend and colleague Jayne Latz's Corporate Speech Solutions, LLC blog about best use of gestures and words to stand apart from the competition.

I was pleased to provide author Janet Granger with my recent career story and insights on teaching LinkedIn to fellow baby boomers, and how effective use of social media, and LinkedIn in particular, is essential for business success in today's online world.
Additionally she wrote about other boomers who have mastered the need to be "digital savvy" in various ways.

For the second year in a row, and this time in the top 100, I am so pleased to be listed by Andy O'Hearn in his LinkedIn Post as a thought leader among my esteemed North American LinkedIn colleagues.

In my third broadcast about LinkedIn and to educate her Indian expat and in-country viewers via her global TV show, Gurmeet Sodhi interviewed me in her studio and this 30 minute segment was broadcast that evening.
I cover my vision for the LinkedIn-Microsoft combination, speak about India being the second-largest country location for LinkedIn members, and describe why you must (!) secure your LinkedIn sign-in routine with a strong password and two-stage verification.

Michael N. Meyer interviewed me for 38 minutes in his biweekly podcast series examining best in class examples of branding, strategy, content and technology in legal marketing. I cover how lawyers (and transferable to other professional practitioners, of course!) can get the most out of LinkedIn and how firms can support their attorneys’ use of the social media site. It's short and full of useful ideas.

Spring cleaning: a process we love to put off. Now's a great time to clarify the message you convey on your LinkedIn personal profile, show the value you offer to the market. Your goal: an effective LinkedIn profile that will stimulate the reader to contact you for business opportunities, seeing "why you do what you do." Here're 8 tips to add "spring" to your LinkedIn personal profile.

My article on inc.com analyzes how the Presidential candidates approach the business professional community on their LinkedIn profiles. The article ends with 5 parallel LinkedIn tips for CEOs and for the remaining Presidential candidates as CEOs of their campaigns.

TV 84 Broadcasting is watched by expat Punjabis all over the world, covering cultural and religious news for their community. You can hear my comments on the recent debate and on Hillary Clinton’s use of LinkedIn starting at 3min 50sec; it's my second guest spot on Indian broadcasting. https://youtu.be/D-RHZAf0LdY

Hey did you know that India is LinkedIn’s second largest country market, after the USA?

New Year's resolutions are often started, seldom adhered to. Learn now to improve your use of LinkedIn as a cornerstone in your business marketing for long-term benefits. Start by thinking of yourself as a brand: speak clearly in your own voice, and demonstrate in your LinkedIn profile what propels you beyond the competition. Consider some of these 16 resolutions, turn them into actions, and apply them consistently all year.

Final video in 3 part series for Chronicle of Philanthropy. Setting up your personal or organizational profile on LinkedIn is just the beginning. How can you start a dialogue and keep the conversation going? You can share news from other sources or your own ideas, and start discussions with a large group of people or just a select few. Always follow one simple rule: Be helpful. That's what I say.

I have collected some simple truths I have learned after completing the 14 year mark in my own business.

Your organization’s profile on the network shouldn’t just duplicate your organization’s website, as I say in this video. It's the second in my three-part series, available to subscribers of The Chronicle of Philanthropy. This one focuses on the "company" profile page, that despite its name, your nonprofit needs to optimize to show itself to 396+ million LinkedIn business pros.

Available to subscribers of The Chronicle of Philanthropy. First of 3 instructional videos for nonprofits to use LinkedIn better: this on about tips and techniques to create a great personal LinkedIn profile. One comment: "Nice! Marc Halpert's video on effective personal profile is succinct, informative, upbeat and I very much look forward to seeing the next two!"

Think of this as a fireside chat on LinkedIn for CEOs.
Hey, you're the CEO of your career, right? So this is for you.

Dr. Bob Nolley interviewed me in what felt like the fastest 1/2 hour of my life. It was fun to chat with him on his podcast Labrador Leadership about using LinkedIn to lead.

I bet the podcast will contain a nugget or four or five you can use.

I was featured in an article written by Betty Wong, appearing in leading SW Connecticut newspapers, along with client Steve Ellwanger and colleague Mike Liebensohn. The article covers ways the underemployed can use alternative methods of job searching, especially LinkedIn, It was re-run a year later in various newspapers in southern Connecticut.

Gurmeet K. Sodhi interviewed me about the LinkedIn profiles of the US
Presidential hopefuls on PTC News Punjabi TV, broadcast worldwide to Indian audiences.

Building on my previous webinar "Why You Do What You Do: What Makes a Great LinkedIn Personal Profile for Nonprofit Professionals," I cover the latest techniques to improve your LinkedIn personal connection to your organization, then delve into the organization's branding tools on LinkedIn. We will look at 2 organizations' company profile pages. I also focus on best practices in LinkedIn groups and tips on using advanced search of the massive LinkedIn database. Learn from others' successful… Show more

Building on my previous webinar "Why You Do What You Do: What Makes a Great LinkedIn Personal Profile for Nonprofit Professionals," I cover the latest techniques to improve your LinkedIn personal connection to your organization, then delve into the organization's branding tools on LinkedIn. We will look at 2 organizations' company profile pages. I also focus on best practices in LinkedIn groups and tips on using advanced search of the massive LinkedIn database. Learn from others' successful use, with real examples of best practices and tips to make yourself and your organization shine on LinkedIn and thus benefit your mission.
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In my webinar "Why You Do What You Do: Better LinkedIn Personal Profiles for Nonprofiteers," I outline the ways in which nonprofit professionals can leverage LinkedIn to distinguish themselves and advance their careers and their nonprofits. In the session, Using verbal commentary and a slide deck, I describe ways in which nonprofit professionals can improve their use of LinkedIn in order to stand out.

For 2015, resolve to present yourself the best you can, to give back the best you can and to demonstrate why you do what you do. This is all possible on LinkedIn, but you have to work it and make it work for you. Fifteen tips follow to help you.

In my LinkedIn coaching practice, I have been assisting professionals in nearly every industry and level of business experience for the past five years in rebranding themselves. This includes nonprofits, which compete for donors and need to bring attention to themselves — just like business-to-business professionals.

The staff, officers, board, volunteers and corporate sponsors have so much at stake to ensure the casual reader understands the need for fundraising for their specific… Show more

In my LinkedIn coaching practice, I have been assisting professionals in nearly every industry and level of business experience for the past five years in rebranding themselves. This includes nonprofits, which compete for donors and need to bring attention to themselves — just like business-to-business professionals.

The staff, officers, board, volunteers and corporate sponsors have so much at stake to ensure the casual reader understands the need for fundraising for their specific cause. There’s no better place than LinkedIn to make the case, especially since the income of LinkedIn members often exceeds that of other social media platforms. This is an opportunity that must be taken advantage of, but effectively and professionally. Show less

This is the first of two columns on how to get more results with LinkedIn.

Effective social media and meaningful business-to-business, or B2B, networking are conveniently combined on LinkedIn. Today, B2B operates at a velocity at which both attributes are required. However, only a small number of the 313 million-plus professionals using LinkedIn are using it to its full potential.

Pleased to be quoted by colleague Geri Stengel as she opines on ways (LinkedIn being one that is largely underutilized) women entrepreneurs need to use all the tools available to improve their opportunities in business.

Geri Stengel quoted me in her latest book on page 37:
“Women are underestimating the potential of this powerful tool,” said Marc Halpert, connect2collaborate, a LinkedIn coaching firm. “LinkedIn, unlike other social media, is about telling the story of WHY ME to a business-oriented reader… Properly leveraged, it can appeal to new or repeat customers, source employees, form powerful alliances, enhance communication and increase revenue.”

Written by Robin Madell, I was quoted in this article with some tips advising jobseekers (female and male) to optimize every facet of their use of LinkedIn, especially their personal profile.

Turbo-charge your brand with a standout LinkedIn profile. A great LinkedIn profile will help you maximize the value of your LinkedIn network. That means more colleagues will refer you and more prospects will find you.

LinkedIn is the place the world’s professional talent comes together, virtually, to seek each other’s counsel, product, services and reinforce our inter-connectivity within the efficiency of the internet. I teach my clients and workshop attendees that it’s the interactions and inter-relationships that we routinely cultivate that makes us the most valuable colleagues. A two-way street. Using LinkedIn to massage our network and encircle new colleagues is a practiced art. But you have to “work”… Show more

LinkedIn is the place the world’s professional talent comes together, virtually, to seek each other’s counsel, product, services and reinforce our inter-connectivity within the efficiency of the internet. I teach my clients and workshop attendees that it’s the interactions and inter-relationships that we routinely cultivate that makes us the most valuable colleagues. A two-way street. Using LinkedIn to massage our network and encircle new colleagues is a practiced art. But you have to “work” LinkedIn.

How? Pay it forward; what goes around comes around: help others with their need to learn from you and help them meet other effective business people through you. The end result is the dividend of a richer network. Your trusted network will appreciate that you care. Colleagues will admire your efforts and warmly refer you as a result. That’s why I called my company connect2collaborate. Because when you keep in touch, and offer great learning material routinely, you are top of mind. The competition is not.

It’s why my network is my net worth.
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Here's a guest blog posting on Career Cloud to help you rethink what you have on your LinkedIn profile from the POV of the search firm or HR pro assessing your fit to the open job.Bottom line: the worst thing you can do is have a dull, drab, boring LinkedIn profile, copied directly off your resume. Period. You need to rise above the competition!

Skip to pages 8 and 9 for my latest take on how to make LinkedIn work for your business brand and tell WHY YOU.

As of this writing, over 175 million business professionals use LinkedIn. Of that number, 3.6 million are working in the 128 thousand nonprofits that have company profile pages on LinkedIn. Nonprofit professionals list on average, 50 connections, well above the overall average. And there are over 87 thousand LinkedIn groups in the nonprofit sector.

To make the most of this social media powerhouse, you and your colleagues must put your best feet forward to define who you really are… Show more

As of this writing, over 175 million business professionals use LinkedIn. Of that number, 3.6 million are working in the 128 thousand nonprofits that have company profile pages on LinkedIn. Nonprofit professionals list on average, 50 connections, well above the overall average. And there are over 87 thousand LinkedIn groups in the nonprofit sector.

To make the most of this social media powerhouse, you and your colleagues must put your best feet forward to define who you really are, not what you do. Then once established, you can further define your organization on LinkedIn’s company profile page.

Here are 10 tips to help you rethink your personal LinkedIn profile and, hopefully, spur you to gather new donors, volunteers, board members and staff from LinkedIn – the premier social media platform offering professional-to-professional relationships. These tips can help you enhance your current profile to generate incremental interest in your cause. Show less

Bill Murphy asked 16 social media experts and LinkedIn gurus to size up the Romney campaign's organizational and candidate LinkedIn profiles. Here's their analysis.

Social media is synonymous with interpersonal business connections. It’s an integral part of our everyday business life. Social media and business networking are conveniently combined in LinkedIn. So, what can an Accounts Payable professional do to put their best foot forward in front of friends, colleagues, and maybe even future colleagues?

Eight tips to make your LinkedIn profile stand out from the crowd, aimed at students and their parents, alums and faculty.

Designed as a follow-up to "The proper care and feeding of LinkedIn," published in The GreenSheet Aug. 23, 2010, issue 10:08:02, this article contains 10 tips to help salespeople in the electronic payments industry rethink their LinkedIn profiles and, hopefully, spur them to make improvements.

At the time this article was written,. LinkedIn was still largely misunderstood and not appreciated for what it has become. My comments had to do with the thrust of the article: refuting the belief that LinkedIn's effectiveness was solely as a job board.

This article was written to a specific audience: salespeople who offer credit card merchant account services to business and organizations in the premier publication for our industry. PS, that's my other business, so I know it from the inside out!

Like anyone else in my industry, I still need to get on the phone or visit merchants in person; it's part of what merchant level salespeople (MLSs) and ISOs do. But I "work" LinkedIn and make it the focus of any new connections I make.

I explain ten ways to “work” your LinkedIn presence, making it vibrant and fruitful, have helped my webinar listeners and the coaching clients using these strategies. I call them “The Proper Care and Feeding of LinkedIn.”

Part One of this 90 minute podcast session where this community of solopreneurs sent questions or chatted in for me to answer, July 2019. A tech glitch cut me off and the remainder is in Part Two that follows.

In the second episode of a series on her podcast, Kimberly and I rollickingly discuss the many ways that LinkedIn users can easily leverage the connections they have in a meaningful way to build and grow their online networks and communities.

In the second episode of a series, Kimberly Rice and I discuss the many ways that LinkedIn users can easily leverage their connectivity in this powertool of a social media platform: meaningful way to build and grow our online networks and communities.