Manmit Shrimali

Role: Responded to RFP, research design, questionnaire development, development of strategic and analysis plan, review of OE analysis code-frame and coding, generating deeper insights, writing top-boxes, summary, and recommendation

Situation: The client was investigating a new product for the treatment of chemotherapy patients and was interested in finding the most suitable patient type and identifying relevant and important attributes for Product X. Specifically, client desired to:
o… Show more

Role: Responded to RFP, research design, questionnaire development, development of strategic and analysis plan, review of OE analysis code-frame and coding, generating deeper insights, writing top-boxes, summary, and recommendation

Situation: The client was investigating a new product for the treatment of chemotherapy patients and was interested in finding the most suitable patient type and identifying relevant and important attributes for Product X. Specifically, client desired to:
o Assessing the relative value & level of impact of key product attributes
o Determining the composition of the best product profile and its expected peak sales


Methodology:
a) Conducted an online conjoint based survey among physicians to:
o Rate the patient appropriateness for Product X by patient type
o Indicate likelihood of trying and adopting Product X
o Allocate next 10 patients across products including for Product X
b) Utilized Hierarchical Bayes methodology to generate a part-worth for each physician
c) Developed excel based simulator featuring – dynamic discounting factor, statistical testing among part-worths, integration of primary research findings, and interpolation.

Outcome: The client was able to develop a pricing strategy with a high degree of confidence. The conjoint also helped to identify areas that should be emphasized while marketing product X. Show less

The client wanted to understand the impact of the availability of a diagnostic test that would predict the potential efficacy of their product when prescribed. Specifically, client desired to:
o Determine how current diagnostic tests influence decision-making.
o Determine the likely risks and benefits of the test on Product X and the competition.
o Assess the impact of the proposed test on revenue for Product X.

Methodology:
a) Conducted an online survey with a conjoint… Show more

The client wanted to understand the impact of the availability of a diagnostic test that would predict the potential efficacy of their product when prescribed. Specifically, client desired to:
o Determine how current diagnostic tests influence decision-making.
o Determine the likely risks and benefits of the test on Product X and the competition.
o Assess the impact of the proposed test on revenue for Product X.

Methodology:
a) Conducted an online survey with a conjoint exercise as well as perceptual and behavioral questions.
o In addition, client provided secondary data such as patient pool, revenue per patient and other financial data.
b) Integrated the primary research data with secondary data and built a robust model that forecasted impact on revenue and volume sales of client drug and market share of competition – with and without launch of test.
c) Developed excel based simulator featuring – dynamic discounting factor, statistical testing among part-worths, integration of primary research findings, and interpolation.

Outcome:
• Proved the client hypothesis that if the test was launched it would be more beneficial to the competition than the client.
• Using the study results, forecasted revenue, volume and market share
• Based on the outcome of the study, the client revisited their strategy around the launch of this test. Show less