Malika Reid

In today's digital-first economy, brands must adapt swiftly to meet consumer demands for personalized experiences. That's where Bynder steps in 🚀 "We have a ton of content we need to make and Bynder plays a key part in all of that as every single market channel requires new content; from TV to the website, emails, and, obviously, social media." Discover how leading brands leverage DAM to craft compelling content experiences that captivate audiences and drive engagement: https://lnkd.in/dijbpSCe

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Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers

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This 2020 advertisement gave me chills. The creativity and overall message evokes deep emotion and brand recognition. #creativity #advertising #newideas #digitalcommunication

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So here we go, the first music video made with Sora. We've already seen dozens of snippets from the still unreleased model, but this is probably the most, or one of the most complete work so far. It is interesting to see how it is music videos all over again that jump on this new wave of tools. It'd be also great to see a breakdown of this to see what is really out of engine, and what is post production. Still, one wonders when will we get access to Sora. Or if there will be a public access version at all? One thing is clear: this works because it was dreamed up and edited together by a person who had a visual idea and the expertise to craft it together. Magic. But no magic button.

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Congrats team. We're doing generative A.I. photo experiences differently. We can do some very unique things, allow product placement, etc that off the shelf solutions will not do. We just had a wonderful opportunity to work with Revolution Marketing and their client Method on the AI Aura Photo Experience at Coachella. Case study https://lnkd.in/g9a4Nffn It is an AI-powered generative image experience that creates personalized, stylized portraits that reflect a person's “Aura” in one of three styles: Pure Peace, Simply Nourish, or Daily Zen based on their inputs. Groove Jones is establishing policies and guidelines for developing AI-powered Applications and Experiences for brands that ensure ethical and legal use. Learn more here - https://lnkd.in/gX88cmRp

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I had a great time contributing to this Vox article, especially thinking about the relationship of our economy and culture to the beauty consumer. Uncovering the true exterior motivations behind consumer needs are crucial to developing authentic connections when positioning your brand strategy in the beauty space. Check out the full article here: https://lnkd.in/gfWRTxWs

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Let’s dive into the intricacies of AI and review best practices for when and when not to incorporate it into your social media marketing strategies.

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Some people are into vegetables. And some people are REALLY into vegetables. ( Im not either of those people...) Check out some fun new work me and Kyle Douglas Harrison got to make with Instacart!! As a freelancer, it’s so amazing to see your work come to life, especially when the idea starts as, “what if we make a campaign about people who are, like, weirdly into vegetables? That could be funny, right?”” Check out the whole series here! #advertising #work #creativeindustry #instacart #design

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🫡 Heads up, marketing pros: Here’s how to ready your review management strategy for generative AI (plus bonus tactics for prioritizing the right reviews to respond to) so you can help differentiate your brand’s digital presence at scale.

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Loving this! Biz growth led by design. Building brand: when functionality meets emotion.

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In my latest brandabout_ post, I seek to paint paint in a new light courtesy of Gush "Paint becomes a product of the laboratory rather than the studio, of petri dishes as much as pigments" https://lnkd.in/gB-MUE8C Ryan Lim Lester Leong brandabout_ is your go-to place to discover Southeast Asian consumer brands with the potential to go global.

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🎞️🎞️🎞️New Thursday, New BTS! 🎞️🎞️🎞️ Today, I'm sharing some of our process for pre-production for one of our Leadtail Podcasts, Tomorrow's Best Practices, Today. Had a great pre-call with Zack Wenthe 🧠📢 and Robyn Hannah, super excited to record the interview and get started on our post production process. Does your team have some favorite pre-production practices for your podcast? Sound off in the comments! #podcasting #podcast

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A reminder that we’re one week away from our early deadline for entries in this year’s Clio Music Awards program. Realize savings on entry fees by submitting your work before next Friday, 6/21, at 11:59 pm ET. In addition to the numerous music marketing and music in advertising mediums and categories from past programs, we've added six new mediums this year: 1) LIVE MUSIC - Entries in this medium include creative work that promotes live musical performances at music venues, festivals, concert series, events, stunts, or activations (IRL or virtual) and/or work promoting a live music organization or venue in a new, unique, or especially creative manner. (Venues, Festivals, Concerts, Brand or Company). 2) MERCHANDISE & PREMIUMS - Entries in this medium are for licensed or in-house-produced physical products or apparel that promote an artist, music product, or music service. (Apparel, Footwear, & Household Goods, Beauty, Fitness & Health, Collectibles, Food & Beverage, Technology). 3) USE OF MUSIC IN ADVERTISING CRAFT - Entries in this medium include songwriting technique and the craft/skills used in the execution of audio content in advertising or a trailer/teaser (Arrangement, Casting/Performance, Collaboration, Editing, Lyrics, Music Supervision, Score, Songwriting). 4) DESIGN CRAFT - Entries in this medium include technique and craft/skills used in the execution of design (Copywriting, Graphic Design, Typography, Illustration, Use of Photography). 5) DIGITAL & SOCIAL MEDIA CRAFT - Entries in this medium include technique and craft/skills used in the execution of digital, social, and or mobile content (Copywriting, Direction, Editing, Graphic Design, Motion Graphics, Sound Design). 6) USE OF MUSIC IN ADVERTISING INNOVATION - Entries in this medium include brand work that utilizes music in advertising in a new, unique, or especially creative manner. Get started at https://lnkd.in/g24-yKNC

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