Articles by Madhavan
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10 Key lessons in Packaging and Pricing from a Unicorn company
10 Key lessons in Packaging and Pricing from a Unicorn company
By Madhavan Ramanujam
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Pay-as-you-wish for Monetizing Innovation and Support a Cause
Pay-as-you-wish for Monetizing Innovation and Support a Cause
By Madhavan Ramanujam
Activity
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Yay!! A thing off of my bucket list! :) If you missed attending, it’s still not too late to make mental health a priority!
Yay!! A thing off of my bucket list! :) If you missed attending, it’s still not too late to make mental health a priority!
Liked by Madhavan Ramanujam
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Yesterday we announced New Enterprise Associates (NEA) led Clio’s $900M Series F with a $500M+ investment. This is the largest capital raise ever for…
Yesterday we announced New Enterprise Associates (NEA) led Clio’s $900M Series F with a $500M+ investment. This is the largest capital raise ever for…
Liked by Madhavan Ramanujam
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My colleague, Shikha Jain, spoke to CNN to share her insights on the rise of personalized pricing: what it is, why it works so well, and how it will…
My colleague, Shikha Jain, spoke to CNN to share her insights on the rise of personalized pricing: what it is, why it works so well, and how it will…
Liked by Madhavan Ramanujam
Experience & Education
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Simon-Kucher & Partners
View Madhavan’s full experience
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Publications
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Monetizing Innovation
Wiley
Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the…
Businesses need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services miss their revenue and profit goals — or fail entirely. Companies embark on the long and costly journey of product development hoping they'll make money on their innovations, but not knowing if they will. It doesn't have to be that way. Find out what customers value and how much they are willing to pay. Design the product around the price, and the results will surprise you.
Other authors -
More activity by Madhavan
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Excited to be part of Simon-Kucher's rapid growth story with the opening of our new office in #Riyadh. Delivering the world's leading growth and…
Excited to be part of Simon-Kucher's rapid growth story with the opening of our new office in #Riyadh. Delivering the world's leading growth and…
Liked by Madhavan Ramanujam
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Their win rates improved 16% by switching from "spray & pray" to Gong Engage. That's like getting a $160K gift card for every $1M sold. The smart…
Their win rates improved 16% by switching from "spray & pray" to Gong Engage. That's like getting a $160K gift card for every $1M sold. The smart…
Liked by Madhavan Ramanujam
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🎉 Exciting news! We're proud to announce that Oscilar's CEO and Co-founder, Neha Narkhede, has been inducted into the 2024 class of 40 Under 40…
🎉 Exciting news! We're proud to announce that Oscilar's CEO and Co-founder, Neha Narkhede, has been inducted into the 2024 class of 40 Under 40…
Liked by Madhavan Ramanujam
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Introducing GPT-4o mini - which is significantly smarter and 60% cheaper than GPT-3.5T. Another step towards making AI more broadly beneficial for…
Introducing GPT-4o mini - which is significantly smarter and 60% cheaper than GPT-3.5T. Another step towards making AI more broadly beneficial for…
Liked by Madhavan Ramanujam
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Incredibly excited to be investing in this Menlo ❤️ Anthropic fund. Send along visionary AI startups :)
Incredibly excited to be investing in this Menlo ❤️ Anthropic fund. Send along visionary AI startups :)
Liked by Madhavan Ramanujam
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Must listen for every startup! Pricing is one of the afterthoughts with startups. Madhavan Ramanujam makes the case that Price should be before…
Must listen for every startup! Pricing is one of the afterthoughts with startups. Madhavan Ramanujam makes the case that Price should be before…
Liked by Madhavan Ramanujam
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Honored to receive the recognition and great to be in this group of marketing and sales specialists! #pricing #sales #marketing
Honored to receive the recognition and great to be in this group of marketing and sales specialists! #pricing #sales #marketing
Liked by Madhavan Ramanujam
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Thoughts on pricing, aligning it with value delivered, from our experience with B2Brain 🧠 2 ways people/companies buy B2Brain 1. Team wants to…
Thoughts on pricing, aligning it with value delivered, from our experience with B2Brain 🧠 2 ways people/companies buy B2Brain 1. Team wants to…
Liked by Madhavan Ramanujam
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The London product community is incredible. What a turnout, and such ✨ vibes. Huge thank you to Index Ventures for hosting 👏
The London product community is incredible. What a turnout, and such ✨ vibes. Huge thank you to Index Ventures for hosting 👏
Liked by Madhavan Ramanujam
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