Mack McKelvey

‘40 is only the beginning’
The 2022 winners of the 40 Over Forty awards underlines the importance of age inclusivity in the creative industries.

Men tend to dominate the mobile-advertising world. So each year we ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.

In addition, we also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile-ad business exceeds our own.

This is, by no means, a complete list of all the influential women in the… Show more

Men tend to dominate the mobile-advertising world. So each year we ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.

In addition, we also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile-ad business exceeds our own.

This is, by no means, a complete list of all the influential women in the mobile-advertising business. It is, however, a representation of some of the most powerful women out there, who are running big businesses with large client bases and sizeable revenues to report. Show less

Men tend to dominate the mobile-advertising world. So each year we ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.

In addition, we also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile-ad business exceeds our own.

This is, by no means, a complete list of all the influential women in the… Show more

Men tend to dominate the mobile-advertising world. So each year we ask readers and companies to nominate who they think are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure that the list wasn't self-serving.

In addition, we also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile-ad business exceeds our own.

This is, by no means, a complete list of all the influential women in the mobile-advertising business. It is, however, a representation of some of the most powerful women out there, who are running big businesses with large client bases and sizeable revenues to report. Show less

Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising.

So we asked readers and companies to nominate who they thought are the most influential women in the business. We also asked that they nominate at least one other competitor to ensure the list wasn't self-serving. We also consulted with Erin "Mack" McKelvey, CEO of SalientMG, whose knowledge of the mobile ad business far exceeds our own.

"Until September last year, McKelvey was the SVP/marketing at Millennial Media, which went public and now has combined revenue of about $241 million (including its acquisitions). Since then she became a strategy consultant as CEO of her new company, SalientMG. Her earliest clients include Rovio, the maker of Angry Birds. McKelvey seems to know everyone in the business."

AAF SILVER MEDIA AWARD
The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

Silver Medal Award Criteria

Creative Ability – The… Show more

AAF SILVER MEDIA AWARD
The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence and responsibility in areas of social concern. Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

Silver Medal Award Criteria

Creative Ability – The recipient must have shown a consistent, high degree of original thinking in their field.

Contributions to the General Advancement of Advertising – The recipient must have worked to increase the stature and raise the standards of the advertising profession.

Contributions to the Community – The recipient should be someone who has been active in civic, religious, or other groups dedicated to human or social welfare. Show less

McKelvey is responsible for the public image of Millennial Media, the mobile ad company that went public earlier this year with $33 million in Q1 revenues and 265 employees. Her colleagues and competitors told us, "She was the brains behind Millennial Media's marketing efforts -- communications, branding, everyone -- that made them into one of the leading companies in the space today." and "Mack never loses her cool under fire. I've watched her successfully juggle extremely time sensitive and… Show more

McKelvey is responsible for the public image of Millennial Media, the mobile ad company that went public earlier this year with $33 million in Q1 revenues and 265 employees. Her colleagues and competitors told us, "She was the brains behind Millennial Media's marketing efforts -- communications, branding, everyone -- that made them into one of the leading companies in the space today." and "Mack never loses her cool under fire. I've watched her successfully juggle extremely time sensitive and message sensitive communications while keeping her focus centered on the customer." Show less

Completion of first-ever AWNY Mentoring Certification Program in 2011.

Mobile Marketer’s Mobile Women to Watch list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce. We go long on this crew.

Those who made the cut share the same qualities: dedication to craft, ambition, leadership potential, educator and role model.

In an industry that focuses so much on technology, there are more men in mobile than women. This guide is meant to celebrate these 25 women who have made and continue… Show more

Mobile Marketer’s Mobile Women to Watch list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce. We go long on this crew.

Those who made the cut share the same qualities: dedication to craft, ambition, leadership potential, educator and role model.

In an industry that focuses so much on technology, there are more men in mobile than women. This guide is meant to celebrate these 25 women who have made and continue to make an impact on the mobile space. Show less