LuRae Lumpkin Inc.

2013 Agency of the Year: Search -- Covario
MediaPost OMMA
January 2013
Agency of the Year -- Search - Covario

Read more: http://www.mediapost.com/publications/article/217004/agency-of-the-year-best-search-covario.html

Agency of the Year: Bronze, Search -- Covario

Read more: http://www.mediapost.com/publications/article/188598/agency-of-the-year-bronze-search-covario.html#ixzz2RpWVTEtv

Covario created for Epicor specific landing pages for each campaign. A/B testing and multivariate testing helped to increase performance in 35 countries in 16 different languages Covario created 150 unique microsites per product line, per country, totaling more than 600 pages. There results were 163% increase in conversion rate, from 2.25% to 5.93% within three months and a 935% return on ad spend (ROAS) for certain campaigns.

Credits: Blake Gantney, Paid Search Manager, Covario Alex… Show more

Covario created for Epicor specific landing pages for each campaign. A/B testing and multivariate testing helped to increase performance in 35 countries in 16 different languages Covario created 150 unique microsites per product line, per country, totaling more than 600 pages. There results were 163% increase in conversion rate, from 2.25% to 5.93% within three months and a 935% return on ad spend (ROAS) for certain campaigns.

Credits: Blake Gantney, Paid Search Manager, Covario Alex Funk, Senior Paid Search Manager, Covario Aaron Bart: Director, Creative Services, Covario Christine Klimczak, Account Director, Covario Bryant Aponte, Director, Marketing Programs, Epicor Celia Fleischaker, SVP, Worldwide Marketing, Epicor Steve Watson, Senior Director, Marketing – EMEA, Epicor Dora Elia Guerrero, Senior Manager, Marketing - LAC, Epicor Show less

Agency of the Year: Bronze, Search -- Covario

Read more:
http://www.mediapost.com/publications/article/162297/omma-names-agencies-of-the-year-digitas-takes-top.html#axzz2RpXVUbqc

A locally targeted paid search campaign not only called national attention to U.S. Local Solar, but also drove down costs for qualified leads. The paid search campaign also increased brand awareness and allowed the team to test different creative messages via ad copy and landing page multi-variant testing. It drove up conversion performance by creating targeted, local campaigns that reinforced the brand’s strengths. The campaign increased the number of nationally qualified leads 347%… Show more

A locally targeted paid search campaign not only called national attention to U.S. Local Solar, but also drove down costs for qualified leads. The paid search campaign also increased brand awareness and allowed the team to test different creative messages via ad copy and landing page multi-variant testing. It drove up conversion performance by creating targeted, local campaigns that reinforced the brand’s strengths. The campaign increased the number of nationally qualified leads 347%, year-on-year, and drove costs down 35% from July to September.


Credits:

Megan Bradley Account Director Covario Gary Ware Director, Media Operations Covario Ryan Hessenthaler SEM Account Manager Covario
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Search Campaign of the Year: 2011 VW Super Bowl Campaign
2011 DMA ECHO Awards
October 2011

Search Campaign of the Year: Silver Prize - VW Super Bowl Campaign
2011 IAB MIXX Awards
October 2011

Search Marketing Campaign of the Year: VW Search
2011 OMMA Awards
September 2011

Marketing Campaign of the Year: Automotive & Transport Equipment
American Business Awards
May 2011
www.stevieawards.com/aba

Online Marketing Campaign of the Year: VW Search
American Business Awards
May 2011
www.stevieawards.com/aba