Lucas Favresse

You don't need an agency to earn attention, but you can supercharge your creative strategy by stealing agency best practices. TL; TR: 1. Posted/Pitched is better than perfect 2. Don't spray and pray  3. Measure performance, not likes  4. Have a strategy  5. It's ALWAYS about your audience 1. Posted/Pitched is better than perfect The thing with [insert any social media/marketing/comms/PR] is that it can get pretty frustrating. You won't get viral with every post. Not all of your pitches will be picked up by journalists. But if you don't post/pitch, you have zero chances of being a hit. You can't be heard or seen if you don't speak up. That being said... 2. Don't spray and pray ⚠️ That one is for PR, but not only. In PR, do not spam every journalist with the same pitch. PR is not a numbers game. Pick one journalist. Tailor your pitch to them. Offer an exclusive. But the same goes for any copy/content: if you write for everybody, Write with one audience in mind. There's quality in scarcity. 3. Measure performance, not likes "Make us go viral" is not a campaign objective. "Get us in the AFR and every Australian media" is not a campaign objective. The thing with [insert any social media/marketing/comms/PR] is that businesses often don't know what they are trying to achieve, so they can't measure how they're tracking. So, to measure your campaign's performance, go beyond vanity metrics when you set your objectives. Only then you'll be able to track the right metrics. This leads us to... 4. Have a strategy If your [insert any social media/marketing/comms/PR] strategy is not aligned with your business objectives, how can they help you achieve them? A powerful strategy can be as simple as answering these simple questions: - Where are we, and why are we there?  - Where do we want to be?  - What needs to happen to get there? - Who is critical to that change, internally and externally?  - What do we need them to do?  - What do we need to tell them to entice them?  - Are we there yet? Why? Repeat. Marketing, comms, social media, and PR also work better together as opposed to being siloed from one another... But only if you hit the mark with your audience. 5. It's ALWAYS about your audience. Last but not least, your messaging must be cohesive across all your channels to be powerful. Trust is vital for your customers to choose your brand over your competitors. And trust comes from familiarity. Familiarity comes from recognition. And recognition comes from repetition. Your brand message needs to be cohesive across departments as well as meaningful for your audience. A long list of features explaining why your product is the best will not mean much to your audience and certainly will not sway a journalist to write about your brand. Instead, focus on the value you add to your audience from your audience's perspective. It's always about your audience. 📣

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How you present yourself is everything !❤️‍🔥 Looking for quality content?👋🏼 Reach out to partner with COMQUOI Digital Agency and let us create compelling content that resonates with your audience. Check out our latest work for inspiration! How do you like to boost your content ? Got any tips to add to this? #comquoidigitalagency #DigitalMarketing #ContentCreation #clientengagementtips #instagramtips101 #tipsandtricks #tunisia #digitalmarketingagency #linkedin

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Duty of Memory: The last stage of neo-colonialism, but which can be worse than colonialism since it seems to drag on and be perpetuated by the victims themselves; (this is the other trap of neo-colonialism on the economic level that we call (multilateral aid) through the so-called international organizations); « The International Monetary Fund, the International Bank for Reconstruction and Development (known as the World Bank) » The International Finance Corporation and the International Development Association are examples; (All, and all very importantly, are backed by capital from the United States).

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At Content Basis, we've had a year of incredible success helping clients craft captivating content across various platforms, from Twitter to Instagram. Our secret? A perfect blend of creativity, adaptability, and a deep understanding of our clients' unique needs. 🎨💡 Just as Jean-Baptiste-Camille Corot's "The Bridge at Narni" could be reimagined with a lively Jack Russell Terrier, we excel at taking our clients' ideas and transforming them into engaging, platform-specific content that resonates with their target audience. 🐶🌉 But our expertise doesn't stop at written content. We generate custom images, graphics, audio content like podcasts, and dynamic videos tailored to diverse marketing needs. This allows us to create comprehensive, multi-faceted campaigns that drive results. 📈🎥 Some of our specialties include: Seasonal promotions and campaigns that capitalize on holidays and events 🎄💰 Educational content that positions our clients as thought leaders in their niche 🎓💡 Interviews with industry experts that provide valuable insights 🎙️🤝 Content focused on sustainability and ethics, appealing to socially conscious consumers 🌿❤️ Our goal is to be an extension of our clients' marketing teams, providing the strategic support and creative assets they need to succeed in today's competitive landscape. 🚀👥 Ready to take your content marketing to the next level? Visit our landing page at https://vist.ly/36whq to see examples of our work and learn how we can help your brand thrive. 🌟📈 #ContentMarketing #CreativeContent #MarketingStrategy #BrandBuilding

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Is your website attracting visitors but not turning them into customers? You've invested in a great-looking website, brought in traffic through Google Ads and SEO, yet conversions are lagging behind your competitors. The answer might not be a complete website overhaul or a new acquisition strategy. It could be Conversion Rate Optimization (CRO). CRO helps you transform website visitors into paying customers. In this free masterclass, created by NSS CONSULTING, you'll learn all about CRO and explore AB Testing, a powerful technique to optimize your website for better conversions. Register for free and discover how to turn website traffic into sales! https://lnkd.in/eCtFRAC7 We're happy to answer any questions you may have before or after the masterclass. #cro #digitalmarketing #ux #userexperience #conversionrateoptimization

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Obtention d'un Certificat en Marketing Digital

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🌍 What about lesser-spoken languages in communication? 🗣️ Did you know that AI model such as Chat GPT misidentified the Fon Language as fictional? Well, Zoé Lepeltier, Morgane Youx and I discovered that it happened and this issue highlights the under-representation of languages other than English in technology. It rings the bell about an important subject: the non-diversity of languages in the internet communication field. 🌐 We said that there is about 7 000 languages in the world but most of them are not used on the internet. How are we supposed to reach people when they are put aside because of the language barrier? It is crucial to recognize the importance of languages diversity and how it should be represented on the internet. What are your thought on the non-diversity of languages use on the internet? This post was made as part of the major class by Karina My Coach Development and Nina Bodén at ISEG Campus Nantes if you are interested in the subject of African languages ​​and AI, here is an article about it: https://lnkd.in/ejTgEwKJ #communication #languagesdiversity

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Looking for tips on how to brand yourself better? Here they are! Coach bertrand Tiotsop has listed them out so clearly and easy to follow. Good luck as you learn and improve on your #personalbranding

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influence influence influence

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career opportunities in marketing and communication

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Opportunity

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How to become famous with the seven deadly sins 😈 ? This video 🎞 highlights the famous seven deadly sins in the digital world, particularly on social media. It examines how you too can be famous on social media by using the seven deadly sins. This video provides tips and advice used by some influencers and content creators who use the seven deadly sins on social media to be famous and popular. They build their influence 📈 on social media by using pride, jealousy 😣, anger 👿 , gluttony 🤤, lust 😏, sloth 😎, and greed 💵 as the central core of their subjects or themes. You have all the tips and tricks according to my experience to become popular on social media using the seven deadly sins. But know that choosing this path can lead you to be judged for life for the subjects or themes you address. Join us for an in-depth dive into the world of influencer marketing with the seven deadly sins. #influencermarketing #socialmedia #deadlysins

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On vous donne nos astuces SEO en quelques slides ⤵️

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