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TechCrunch featured FlowFi this morning, marking our official launch into the world! Our business is helping companies win. And while it’s important…
TechCrunch featured FlowFi this morning, marking our official launch into the world! Our business is helping companies win. And while it’s important…
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Matt Bijarchi
Clients are more production savvy than ever. Their brands’ production efforts are “always on”- and it isn’t all coming from you. Clients can retain the same creatives, producers, directors, editors, VFX, and music houses as any creative agency - for lower rates and faster turnaround times. Ensure your clients aren’t paying a premium for the same talent they can retain elsewhere for less.
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Matt Berman
The Joker from Christopher Nolan's Batman is a great inspiration for brand positioning, advertising, and project management. • Brand Positioning: Gotham was overrun with gangs, but no gang that preyed primarily on those gangs, other than Batman. The Joker recognized a business opportunity to essentially demonstrate only he was crazy enough to go against all of them, which ultimately had them fall in line under him against their own common enemy - the Batman. This translates to my ability to figure out your real competitive advantages and disadvantages, and creating a strategy which will beat sh!t out of your foes. • Advertising: The Joker says that he likes cheap things like dynamite and gasoline, because they get the job done even if it's a little messy. That is a great way to look at getting your message out there. Slick digital campaigns may cost an arm & a leg, and ultimately have a lot less attribution than you're promised. It becomes much cheaper to spread your money across inexpensive things like street art/unpermitted promotions, email, and generating word of mouth. But you'd have to know how to use those things in a creative way to be effective. • Project Management: Similar to Keyser Soze (from The Usual Suspects) the Joker manages to create an environment around himself where people are enticed, confused, and susceptible to inadvertently (and intentionally) working for him. People follow his games whether they like it or not. This enables his team to grow well beyond those who he can directly employ, and as a leader The Joker creates both loyalty & respect. People want to work for/with him. This goes beyond "viral moments" to create long-lasting, deep impact. Now, if I have to caveat this with the fact that The Joker is a villain, and everything he does is sinister - which should not be followed - then we are probably not going to vibe. On the other hand, if you're thinking, "Yo, this dude Mattske knows what's up and I've never thought about The Joker as an inspiring marketing figure before but he's right about that..." then DM me about your next campaign. If you have a small budget but are willing to trust me with it: let's get busy. If you have a gigantic budget and will value me over your paid distribution: 😎 Ya'll know where I'm at. 🌍 Global Communications 🎱 Saving You A Fortune 🥋 Language As A Martial Art 🥩 Sizzle AND Steak Throw me your wildest ideas, or let me come up with one for you.
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E.B. Moss
We all go to a LOT of conferences. So, what makes a powerful panel? Hats off to #StreamingNYC ( Evan Shapīro and Streaming Media Magazine ) for disrupting the "usual" panel style of talking heads by incorporating a debate style approach -- clanging cowbell for overtime and all. A couple of perfect examples: Cynthia Nelson moderated a debate on #AI pros and fears, with Robert Tercek strongly on the pro side, but 17-year old wunderkind Braden Blacker explaining his digital native use of it... (both of whom I grabbed for an ad hoc interview for this week's two-part episode coming from my #InsiderInterviews podcast.) Another? Michele Fino of Crackle, and Pam Zucker - a "ringer" from the IAB strategy side - were pro- #performance marketing, hotly contested by the #brand awareness promoter side of Laura Sandoval Uber Advertising and Lauren Denowitz, of ‘Witz About Her’. I'll have more about that in an article soon. Guess who won? Spoiler alert: BOTH SIDES! And on the KEYNOTE approach, you want strong POVs, and "point/counterpoint", which we got from Steve Ellis Paramount Advertising Chief, and brilliant thought leader/moderator, Evan Shapīro. A snippet of their convo at last week’s event: Steve Ellis: "The narrative which I would love to see change is about 'broadcast is this' and 'cable is that,' aging and declining, and 'streaming is over here'. We do not sell that way. We are unified and organized and our clients want to buy the audience they want across the footprint. And by the way, we now have full capabilities of targeting video within the footprint we have...and full measurement options beyond just one." Evan Shapiro: "And now you've made performance capabilities free of charge?" Steve Ellis: "Yes, for anyone who buys advertising with us. As the previous panel [with Fino, Zucker and others] said, 'We're all in the marketing business now'. You can't do Awareness OR Performance. You've got to do it all to be effective, depending on your product." Amen. NOTE: Stay tuned for #InsiderInterviews with ESHAP and and others on #AI and creators/influence. Jam packed with insights, so had to break it into two parts!
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Steve Gradman
In case you live under a rock, the Friend.com CEO (Avi Schiffmann just spent $1.8M of their $2.5M raise on the domain. It's bold and risky, but the "all-in strategy" is possibly one of the most innovative marketing investments ever—the earned media is immeasurable (I'm posting about it aren’t I?!)The PR is buzzing, and I'm closely watching this product (I admit, I've gone off on a few tangents chatting with ChatGPT's voice feature). While it creeps me out, I think an AI companion might just become a thing. Check it out; what do you think? #AI #Marketing #Innovation #TechTrends #Startups #AICompanion #FriendDotCom
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Amy Garelick 🎬
Mission: B-Roll Capture session. After a full day of direct to camera content capture - we have a large list of B-Roll that will help us finish the perfect edits for our clients. (B-roll is a term used to describe secondary footage, often used as cutaway footage, to provide context and visual interest to help tell your story. The term derives from the early days of Hollywood when they used to shoot on film.) . What would you do with an inventory of pro level B-Roll videos? Would that help you brand your business or stay consistent on social media? One hour of POWER UP B-Roll Filming could result in months and months of content to work with!
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Benjamin Jacques
There's an asset class you may have never heard of... ...that could be of GREAT interest to you. It pays in the form of royalties... You can follow my rule of creating a "Digital Asset"... ...something you build ONCE... ...that can make money OVER and OVER and OVER again for you. You don't have to throw down a ton of cash or debt up to get into it... ...and you could be building things ONCE... ...that make money for you next week, next month, next YEAR. What is it you ask? STOCK IMAGE assets. There are places you can go online that sell stock photos, images, artwork... ...that have MILLIONS of people visiting and buying from them. Behind the scenes... ...TONS of smart entrepreneurs uploading more and more stock photos by the day... ...to keep pulling in that royalty income that can come in around the clock. Now I know what you're thinking... ...the same thing I was thinking when I heard of that (back in the day). "I don't have a good camera." "I don't wanna take photos." "I don't wanna get friends and family to model." BACK IN THE DAY you had to do all that to make money off stock images. Today...you have a little tool called AI. Something you can pay less than $1 per day for... ...and poke a button to crank out thousands of images on command. Guess what some of the stock image marketplaces are letting you LIST now? AI-generated art. See where I'm going with this? This class of asset doesn't make you go into debt. You don't have to buy land or manage tenants. You don't even have to get leads or nurture customers. You get someone on board for $5/hour to spit out stock images for you while you sleep. Don't expect floods of profit right away. Keep uploading. Wait. Model best-sellers. Rinse and repeat. Over time your stock art catalog will grow. The next thing to grow will be your royalties. And then you can start listing on more marketplaces than one... ...having more than ONE person create stock art for you once they get maxed... ...that's where things can start taking off for you. But it all comes down to consistency. Not one of the more popular asset classes out there. Not as fancy. Not as shiny. But it's one that can scale forever. And that's worth looking into. --- A friend and I started publishing stock assets and while it's not earning gold lambo money... (Earning approximately $100/month royalties for every 2.5K AI images uploaded) ...it was interesting enough to us that I put together a full outsourcing system that: 1 - Shows you where to hire someone for this 2 - Gives you the hiring script to post to find them 3 - Has < 30 minutes of videos for YOU to show you how the system runs 4 - Has about an hour of videos for the new teammate so they can run the system for you...at night...while you sleep... 👇 (CONTINUED IN COMMENTS)
1 Comment -
Ron Tite
In Apple’s seminal TV spot, “Think Different”, Richard Dreyfuss reads an inspiring script about creativity as footage of humanity’s greatest creative minds roll by including Jim Henson, Martin Luther King Jr., Amelia Earhart, and Mahatma Gandhi. Dreyfuss begins, "Here's to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes..." That’s wonderful for Apple. And not so wonderful for the rest of us. While the world repeatedly tells us that we need to be more creative, we’ve also been taught that creativity is exclusively for the crazy ones, the misfits, and the troublemakers. You don’t want to create for the sake of creativity - you just want better ideas and better solutions. You don’t want to create The Muppets - you just want to ensure your clients and colleagues find their right path in life. And you’re not Gandhi! You’re Cathy, a Program Director who wants to be fulfilled and successful at your job and get great outcomes for those you serve. Don’t worry. Creativity is not the exclusive domain of the world’s most unique minds. You need it. And you can learn it. If you work in higher education, this may sound familiar. That's why I'll be leading both a keynote on Creativity and a workshop on applying it with the fine folks Acuity Insights Holistic Success Summit, August 21-22. The best part? I'll get to work with Anju Visen-Singh! Join in!
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Hunter DeVries
One Creator's Opinion Plummets a Company to Near Bankruptcy?! 🤯 Marques Brownlee published a video titled "This is the Worst Car I've Ever Reviewed" which was a detailed review of the Fisker Ocean. True to the title, he didn't recommend the car. The stock was at 75 cents per share on the day he published that video and is currently at 6 cents per share today. Shortly after the video went live, the Fisker team wanted to know how Marques got a hold of the car. They tracked down and called the owner of the vehicle that rented Marques the car for the review. They asked him a variety of questions and showed a lot of concern. Little did the Fisker team know the owner was recording the whole conversation and, shortly after, published it on TikTok. The TikTok went viral, and it has racked up 6+ million views so far. The video is definitely worth a watch: https://lnkd.in/gFmcWpJx MKBHD gave them another fair shot because they stated they've resolved many of the issues with an update. The video just went live and already has wracked up 990k views so far: https://lnkd.in/gNhtT__H Kudos to Marques for giving them a second shot. The real question is, did Marques really cause Fisker to lose that much value? No. Fisker has been losing value since their IP back in 2020. Do I think this is the perfect case study of the power of creators in the press? Absolutely. If you plan to offer a product or service to the public, be prepared for genuine reviews. Be prepared for consumers and creators to share their opinions about your company. Ensure that your product or service is truly valuable to the general public. If it is, this will build up your brand in the marketplace. If it isn't valuable, it will hurt you.
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David Sable
Great content and bundles. Live sports and entertainment. Nothing genius. Just smart marketing. No more DIGIBABBLE or should I say DISNEYBABBLE? Get on with it guys….you have it!!! The Walt Disney Company From Robinhood: “Disney’s sports push could complete its triple-threat streaming strategy California un-venture… Disney got the equivalent of a “C” from investors after it narrowly missed revenue estimates and posted a small loss in its most recent quarter. The stock fell 10% yesterday. Disney’s fourth straight disappointing quarter came as cable and box-office revenue sagged. Parks and experiences were a bright spot with strong growth as Mickey lovers kept splurging on rides. But Disney’s counting on people sitting on their couches too: Plus: Disney+ and Hulu combined were profitable last quarter for the first time, with Disney+ adding 6M+ subs for a total of 118M. But overall the streaming unit lost $18M because of ESPN+. Still, it’s a big improvement from the $659M it lost last year. Bright side: Disney expects all its streamers to be profitable by fall. It recently won its boardroom battle against activist investor Nelson Peltz, and the pressure to overhaul its biz may have lit a fire under its caboose. Once upon a tile… Disney’s expanding its sports offerings and rearranging its streaming suite as it pushes toward a profit. It plans to integrate Hulu and ESPN+ into Disney+ as clickable “tiles,” which might encourage customers to bundle up. Disney’s also working on a streaming equivalent of its ESPN TV channel (different from ESPN+). If that wasn’t enough: Disney teamed up with Fox and Warner Bros. Discovery on a live-sports mega-streaming bundle (which’ll cover over half of all US sports rights). ETA: this fall, although it’s facing an antitrust lawsuit. THE TAKEAWAY Disney’s got a three-legged streaming stool… If content is what wins the streaming race, Disney has two legs up on the competition. With Disney+, Hulu, and ESPN, the House of Mouse streams family favorites like “The Little Mermaid,” grownup series like “Shōgun,” and the main reason a lot of Americans pay for cable: sports. CEO Bob Iger’s plan to improve the quality of content (ahem: Marvel) could be the last bit of magic Disney needs.”
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Jane Kosstrin
Doublespace recently completed a comprehensive brand refresh for Brearley, a prestigious all-girls school located on Manhattan's Upper East Side. The project aimed to modernize Brearley's image and digital presence while respecting its 140-year legacy in girls’ education. The Doublespace team approached this challenge with three primary objectives: contemporizing Brearley's brand story, broadening its admissions appeal to girls across New York City, and redesigning the school’s website to reflect its unique offerings better. We began with an in-depth discovery process to uncover Brearle’'s distinctive strengths. This research revealed the need to balance the school’s well-known reputation for academic rigor with its lesser-known qualities such as its vibrant, joyous community. Our strategy focused on redefining the concept of a “Brearley girl” to be more inclusive, showcasing the school’s well-rounded educational experience and highlighting how Brearley prepares young women for future leadership roles. A complete overhaul of Brearley's website was the centerpiece of this brand transformation. The new site features modern design aesthetics and high-quality imagery that captures the essence of the all-female student body. We optimized the information architecture to serve all stakeholders effectively, from prospective students and their families to alumnae. The dynamic homepage now showcases the diverse student experiences at Brearley, while refined storytelling throughout the site emphasizes the unique benefits of an all-girls education. As a result of this project, Brearley's refreshed brand and website effectively communicate the school’s unique position in girls’ education. The new digital presence balances tradition and innovation, appealing to a broader range of prospective students while reinforcing Brearley’s commitment to academic excellence. Our client, Jennifer Stewart (Director of Communications at The Brearley School), said, “I cannot say enough good things about our work with Doublespace. Every member of the team, led by Jane Kosstrin, took the time to listen carefully to us and to learn about who we are as a school and where we wanted to take our school’s website. I’ve launched multiple websites in my career and this was by far the best experience. Each person we worked was attentive, thoughtful, and frankly fun to work with. This has been one of the most satisfying professional experiences of my career.” We invite you to visit brearley.org to experience how Doublespace has transformed Brearley’s digital presence. At Doublespace, we specialize in elevating the brands. If you’re interested in learning how we can help your organization stand out, we welcome you to contact us for a chat.
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Richard North
Are you a licensee of brands? Try this, it's brilliant. Are you a licensor of your own brands and dont have a 'fully fledged, highly staffed, licensing department?' Then try this, it's brilliant. Loads of brands joining all the time and as a licensee you'll spot a brand that others won't even know was available to license... #brands #negosh #licensing
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Julin Jean ⚡️
creative video marketing shouldn't be that difficult for brands. it takes 1 full production day with a good team. if you're spending multiple days shooting, you're doing it all wrong. if your videos aren't performing well, start thinking about the deeper story you're trying to tell from your brand. are you connecting the dots in a way that makes sense? there's a reason people binge-watch series on NetFlix, Amazon, HBO, and YouTube. are you writing your social videos into a binge-worthy series? why not? in a nutshell that's a teaser, story, tag. confused? don't be. book a time with me and i'll answer any questions you have about making great content for any brand (for free). Here is the link to my calendar https://lnkd.in/e35NCbZt.
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Michael Kauffman
A reminder that we’re one week away from our early deadline for entries in this year’s Clio Music Awards program. Realize savings on entry fees by submitting your work before next Friday, 6/21, at 11:59 pm ET. In addition to the numerous music marketing and music in advertising mediums and categories from past programs, we've added six new mediums this year: 1) LIVE MUSIC - Entries in this medium include creative work that promotes live musical performances at music venues, festivals, concert series, events, stunts, or activations (IRL or virtual) and/or work promoting a live music organization or venue in a new, unique, or especially creative manner. (Venues, Festivals, Concerts, Brand or Company). 2) MERCHANDISE & PREMIUMS - Entries in this medium are for licensed or in-house-produced physical products or apparel that promote an artist, music product, or music service. (Apparel, Footwear, & Household Goods, Beauty, Fitness & Health, Collectibles, Food & Beverage, Technology). 3) USE OF MUSIC IN ADVERTISING CRAFT - Entries in this medium include songwriting technique and the craft/skills used in the execution of audio content in advertising or a trailer/teaser (Arrangement, Casting/Performance, Collaboration, Editing, Lyrics, Music Supervision, Score, Songwriting). 4) DESIGN CRAFT - Entries in this medium include technique and craft/skills used in the execution of design (Copywriting, Graphic Design, Typography, Illustration, Use of Photography). 5) DIGITAL & SOCIAL MEDIA CRAFT - Entries in this medium include technique and craft/skills used in the execution of digital, social, and or mobile content (Copywriting, Direction, Editing, Graphic Design, Motion Graphics, Sound Design). 6) USE OF MUSIC IN ADVERTISING INNOVATION - Entries in this medium include brand work that utilizes music in advertising in a new, unique, or especially creative manner. Get started at https://lnkd.in/g24-yKNC
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Saleem Abbas
37 Products I’d Argue Are Downright Essential For Your Next Beach Day We anticipation you emotion our recommendations! Some whitethorn person been sent arsenic samples, but each were independently selected by our editors. Just FYI, BuzzFeed and its��publishing partners whitethorn cod a stock of income and/or different compensation from the links connected this page. It's astir to beryllium the champion summertime ever. 1. A low-profile chair to supply you with a comfy spot to sit. The tallness and plan guarantee you'll consciousness similar you're lounging, positive you tin consciousness the soil beneath your feet. Grab your favourite formation work and bask relaxing successful this for hours. Promising review: "I highly urge buying these formation chairs. After scouring Amazon for weeks looking for the cleanable formation chairs for our vacation, I stumbled upon these. They were cheaper than astir formation chairs truthful I was a small nervous. I ordered 2 anyway. When they arrived, I was thrilled!! They are compact, casual to acceptable up, and comfy to beryllium in. They besides person a built-in cupful holder that is precise handy! The colors are agleam and are precisely arsenic advertised. They are casual to fold up and enactment distant successful their carrying container which makes it easier to bring connected longer walks to the beach." —Jen Stone Get it from Amazon for $36.35. 2. And a acceptable of towel clips for keeping your towel securely successful spot connected your chair, adjacent connected the windiest days. No much adjusting your towel each fewer minutes; these clips guarantee it stays enactment truthful you tin absorption connected what's important (beach reads and canned beverages). Promising review: "Meet your caller beach/lounge chair’s champion friend. I emotion that you tin usage these clips to clasp your towels connected the railing to adust successful the breeze oregon astatine the formation and excavation to support your towels successful spot connected the lounge chairs. No much fly-away towels!" —BeckiCaesar Get a battalion of 8 from Amazon for $5.99. 3. A swiveling UPF 50 positive extortion umbrella with a cosmopolitan clamp truthful it stays put, adjacent erstwhile it's ace windy. You'll ne'er person to interest astir your umbrella blowing distant again! And the swivel makes it ace casual to set arsenic the prima moves. Promising review: "I LOVE this umbrella. I person utilized it astatine the beach, park, and astatine a random unpaid lawsuit wherever I fastened it to the fence! It's sturdy and casual to use. Great product!" —MummaBags Get it from Amazon for $22.39+ (available successful 2 styles and 7 colors). 4. A acceptable of cup holders to support your drinks from the sand. When acold drinks make condensation, they pull soil ...
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Julin Jean ⚡️
We’ve turned 22 years of YouTube & Storytelling expertise into a 31-page deck. Why? This is what we send and build for clients who want to win on YouTube. When they want to: ✓ Reap the benefits of taking strategic risks ✓ Prioritize planning, production, and quality ✓ Drive traffic with better thumbnails ✓ Utilize the reach of premium content It’s not easy! But the competition is tougher than ever. Standing out requires more than good ideas. Getting attention requires: … great, authentic content. … organized schedules. … high production value. Most importantly, it requires the right plan. We’ve helped over 50 clients dramatically exceed their goals on YouTube by following the Foxforce strategy playbook. This is the same playbook that has garnered 25 million, 15 million, and 12 million plus views on ONE VIDEO! Now we’re making it available to you! Completely free. If you want to win on YouTube, this is your first step. Drop a comment below, and I’ll send it to you. 🦊 Stay foxy.
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Jeff "fuzzy" Wenzel
When the real moderators of Republic's Discord server found out, they started deleting the fake announcements. Read more 👉 https://lttr.ai/AVizN #RepublicSDiscordServer #Crowdfunding #Equitycrowdfunding #Marketing #SocialMedia #Community #SocialMediaChannels #crowdfunding #equitycrowdfunding
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Tom Nixon
What is the PESO model, and why is integration so important in the modern media/marketing environment? Though the "The PESO Model" is originally attributed to Gini Dietrich, I can't think of a next-best person to explain its many benefits than my longtime friend and one-time colleague Nikki Little! Curtis Hays and I were so honored and thrilled to have her join us on the Bullseyes and Bullhorns #podcast this week to discuss all things integration. 📢➕🎯 Here's a clip for you to preview, but please do yourself a favor and listen to or watch the entire episode on YouTube or the podcasting platform of your choice -- all of which is linked to in the comments below.
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Sumanto Chattopadhyay
Want to read a book that's set in the fascinating world of video game designers? Watch the clip below. "Tomorrow, and Tomorrow, and Tomorrow." Written by the talented Gabrielle Zevin, it’s a tale of friendship and creativity set in the world of video games—a world which is especially fascinating and new for me. In this deeply absorbing book, we are introduced to Sam Masur and Sadie Green, two childhood friends whose lives intersect in unexpected ways as they navigate the tumultuous landscape of video game design. From the halls of Harvard to the streets of Venice Beach, their story is a whirlwind of success, friendship and tragedy wrapped up in the fabric of creative expression. Ichigo, the adventure game they create together, is a blockbuster hit—much like the novel itself. Zevin's prose is as luminous as it is evocative, weaving together a narrative that spans decades and continents with effortless grace. But what truly sets "Tomorrow, and Tomorrow, and Tomorrow" apart is its exploration of identity, disability and the redemptive possibilities of creativity. As Sam and Sadie grapple with the twists and turns of their own lives and the ever-changing landscape of the gaming industry, they discover that true success lies not in fame or fortune, but in the connections we forge with others and the stories we leave behind. With its unforgettable characters in a world in which the real and the virtual merge, it's a book that will captivate readers of all ages and leave them longing for more. So pick up a copy and prepare to be swept away on an unforgettable adventure with Sam and Sadie. The title is, of course taken from Shakespeare’s Macbeth: Tomorrow, and tomorrow, and tomorrow, Creeps in this petty pace from day to day, To the last syllable of recorded time; And all our yesterdays have lighted fools The way to dusty death. It's a story that will linger in the heart long after the final page has been turned, reminding us of the beauty and resilience of the human soul. #TheEnglishNut #bookreview #booklovers #novel #videogames
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Alona E.
All About the Prompts (cue Megan Trainor's "All About That Bass") Welcome to the Prompt Club at Far From Timid! We've integrated AI into every aspect of the creative process—briefs, brand voice, and storyboarding. The secret to boosting productivity with AI? Mastering the art of prompting. We all need to be expert prompt engineers. To sharpen our team's AI skills, I came up with an idea: Dive into screenplays. Learn from the best visual storytellers like Phoebe Waller-Bridge, Paul Schrader, Sofia Coppola, Aaron Sorkin, and Quentin Tarantino. In screenplays, you'll discover how to describe set design, facial expressions, and timing with precision. For our first Prompt Club session, we're dissecting "Pulp Fiction" by Quentin Tarantino. #process #becomelegendary #befarfromtimid #creativeagency #brandagency #prompt #ai #screenplay #engineer #writing #visualexpression #screenwriting #pulpfiction
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