Li Ying (Lily) Chou

Greater Chicago Area Contact Info
2K followers 500+ connections

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About

Brand marketer with a unique combination of analytical and creative capabilities to…

Experience & Education

  • fairlife, LLC

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Licenses & Certifications

Volunteer Experience

  • Volunteer

    AIPTEK International Inc.

    - Present 13 years 10 months

    Science and Technology

    Volunteered to the project of inColor Story Book, the first ebook in color in Asia. By organizing on-ground storytelling events in more than 10 suburban elementary schools in Taipei, we engaged more than 500 children, school teachers, and parents to experience how technology could improve our quality of education and enable children to learn in a personalized and engaging way.

  • Johnson & Johnson Graphic

    Volunteer

    Johnson & Johnson

    - 4 years 2 months

    Health

    Volunteered in J&J charity program for the disadvantaged, women, minority groups. Initiated donation to support Taiwan Youth Climate Coalition(TWYCC), a non-profit organization supporting climate change.

Courses

  • Brand Strategy

    -

  • Consumer Insight

    -

  • Cultural Insight

    -

  • Machine Learning

    -

  • Product Management

    -

  • Shopper Marketing

    -

  • Strategic Communication

    -

Projects

  • Product Management TravelBox

    - Present

    • Product Management Entrepreneurial Class Project: Pitched idea and formed a team of five to build TravelBox, a content-based travel gear rental digital product with $3.6M yearly revenue potential. Developed hypothesis, identified unmet needs by conducting 11 customer interviews, analyzed market potential and competitors, established product vision, designed, prototyped, tested usability, reflected feedbacks, and developed roadmap and iterations of the product.

    See project

  • 1-DAY ACUVUE® MOIST® for Astigmatism Digital Campaign

    ● Campaign Objective: Drive trial to purchase conversion, sustain MOIST® for astigmatism leading position and aggressively expand the toric category thru entry recruitment via trial program.
    ● Campaign Strategy: Use viral video to engage TA and drive call to action.
    ● Campaign Result: trial registration rate achieved 6% (+3% above KPI ), sales increased by 21%.
    ● Award : Google Digital Marketing Best Award, 2014

    See project

  • ACUVUE Taiwan Brand Site Revamp (Responsive Web Design)

    • Lead regional team to revamp ACUVUE® Taiwan localized brand site to transform into a dynamic and user friendly website by streamlining communication message to strengthen value proposition and differentiation with competitors and Improving as responsive web design to give consumers better experience when browsing our information across different devices. Key success metrics including click through rate, page view and visit duration are improved after website revamp.

    See project

  • Art and Culture in Philadelphia-CRED Magazine

    Wrote an article about Asian culture in America and the article was chosen by to be published in the first issue of CRED Magazine, an art and culture magazine in Philadelphia to amplify the voice and vision of Young Philly.

    See project

Honors & Awards

  • Northwestern University Medill IMC Shopper Marketing Challenge -Winner of BRITA Challenge

    Northwestern University

    Given the challenge from the company to fight against bottled water and recruit college students, we propose the 360 degree of IMC strategy, from tapping into consumer insight, reposition BRITA's value proposition, and spin off communication to drive brand dialogue.

  • Cluster Encore Award - New Product Launch

    Johnson & Johnson

    Led cross functional teams to launch Moist Multifocal in Taiwan, received record high feedback from store managers in the launch events.

  • Google Digital Marketing Award

    Google

    Led Moist for Astigmatism digital innovation campaign

  • Dean's list

    National Taipei university

Languages

  • English

    Professional working proficiency

  • Chinese

    Native or bilingual proficiency

Organizations

  • National Taipei University Student Accociation

    Public Relations

    -

  • National Taipei University Pop Dance Club

    Public Relations

  • NTPU Friendship Ambassador

    Director of Activities

    Coordinated and supported more than 50 events not only within school but also with government and nonprofit organizations hence quickly built awareness and good reputation for the new-started friendship ambassador club within 1 year.

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