Eugene Lisovskiy 🏀

In my experience, honesty is key to crafting a powerful personal brand. It’s tough, especially when results aren’t as expected. Often, you’ll face setbacks. Being honest and sharing both successes and failures is crucial. If your product aligns with your core values and there’s market demand, your motivation will drive you forward, even in tough times. I chose to build in public, sharing all aspects of the company’s journey. This vulnerability brought emotional release and strengthened our audience connection. Currently, we’re bootstrapping with some revenue—not enough to scale quickly, but enough to survive and build strong customer relationships. Be honest and share your journey; it fosters authenticity and integrity.

I’ve found that creating a series of connected episodes significantly boosts engagement. Helping my partner manage her social media, we worked with a scenario writer to craft short comedy reels that tell a cohesive story. This episodic approach keeps viewers hooked, eagerly awaiting the next installment. By showing emotions and making the content funny and relatable, we’ve seen a noticeable increase in follower base and engagement. Unconnected content lacks the same draw, but a well-crafted series captures attention and builds a loyal audience.

Managing social media for Level Up Basketball and Maps.me taught me the importance of engagement and follower growth. Partnering with influencers, even with smaller but highly relevant audiences, has been incredibly effective. For example, a blogger with 20,000 followers drove amazing results for Level Up, and a YouTube influencer brought high-quality customers to Maps.me. Unique and up-to-date content is crucial; social media platforms prioritize fresh, engaging content. This approach allowed us to grow our user base with zero marketing spend. Constant monitoring and adaptation are key to success. Focused, relevant traffic beats large, unfocused traffic every time.

If your product is a digital service without geo-local specifics, I highly recommend translating it from the start into at least five major languages: English, German, Spanish, Italian, and Portuguese. Launching it only in English globally could result in lower user reviews on the App Store and Google Play, simply due to the lack of specific language translations. Consider a multilingual approach from the outset. Otherwise, you’ll likely face challenges in preparing the app’s code for multilingual support. Even just Google translated app is way better than nothing. In case of lack of time and resources, you can launch the app in English only but make sure that you have multilingual support in your source code. Live long and prosper! 🖖

Absolutely, a personal touch really brings your content to life. Yet, it demands time: selecting an appealing background for videos and using tools for blogging, like the Shure MV88+ Video Kit and Shure MVL Lavalier Microphone, can significantly enhance content quality. Opt for the latest iPhone or Android for superior image quality. In today's remote-working environment, capture screenshots during video calls, perhaps with humorous filters for a laid-back vibe. Life and the startup journey are full of beauty and excitement, including mistakes. Share these openly as lessons learned. It's all about authenticity with your audience, team, and investors.

I recommend to use all major platforms. Leveraging all major platforms like LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube, Medium.com, and Entrepreneur.com is key because your audience uses these platforms daily. By engaging them across multiple channels, you enhance visibility and stay top-of-mind. Share comprehensive updates like reports and focused posts on specific metrics across these networks. Your content strategy can revolve around three main themes: company metrics, industry metrics, and founder/team insights. This approach will maximize your reach and impact. Good luck! 🍀