Lisa Sullivan

If you need to produce video as a creatives or comms teams, this is to show you just how fast video production is transforming. Diffusion models are getting really powerful. For us as communications leaders we need to consider a lot here. Would you use tools like Runway Gen-3 Alpha? What’s the company policy? Ethical considerations? What are the risks? What are the wins? Where can this work in your comms team set up, or creative set up? These are some of the questions we are grappling with at The Rundown. We intend to teach the latest ideas around these topics on our platform as well as work directly with corporate comms, media, and public relations teams on their comms processes, and create bespoke models, with privacy and ethics at the core.  https://lnkd.in/gVDW5EBN

13

“Considering that performance of our major units, including #Samsung Electronics Co, fell short of expectations in 2023, we are introducing a six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.” While employees under executive level are not expected to work six days per week, can you imagine the mood and morale amongst the executives who are receiving this mandate? And we all know that executives set the tone of the company. If you are a seasoned professional in the #US or #Canada with an annual salary of $150K+ and looking to transition because you are no longer in alignment with your employer, visit www.kltracy.com for a free resume review. #careertransition #Careertransitions #Resume #resumes #careerchange #thebigquit #greatresignation #careerwithpurpose #career #outplacement #employment #workplace #workforce #returntowork #layoff #layoffs #quietquitting #unemployment #Google #Microsoft #Meta #Amazon #Spotify #CSuite #goldmansachs #Blackrock #Citi #morganstanley #Boeing #Disney #DocuSign #Walmart #McKinsey #Ericsson #Twitter #Starbucks #QVC #siriusxm #Apple #Starbucks #Lucid #McDonalds #Merck #Lyft #3MersUnite #Intel #Ford #GM #IBM #Telecommunications #tech #AmericanFamily #Pfizer #HR 

1

2 Comments

Us Comms folks are wired to navigate tricky situations. MacGyver was my favorite show growing up. ‘Mac’ had a knack for solving problems and extensive scientific knowledge.  → He could unlock a vault with a paperclip and some bubble gum. Comms doesn’t always have all the resources, either. But we know how to play the hand we're dealt. - Assess the situation  - Explore options  - Make it work Being great at Comms requires us all to be MacGyvers. → A mix of expertise, experience and resourcefulness. We're strategic. We're scrappy. We're problem solvers.

41

31 Comments

Thank you to PRNEWS for publishing my piece on lessons brands and communications leaders can learn from the recent fallout at NBC News and the pitfalls of binary thinking. "This debacle is one of many scenarios that remind us of why deliberate, well-coordinated and consistent internal communications are even more important in today’s climate where sensitive information leaks are becoming commonplace." If you're so inclined, you can read the full article here: https://lnkd.in/eSjSG26d

37

2 Comments

The @PageSociety just released its newest report Beyond Communication: CCO Leadership in Navigating New Complexity. The findings underscore the CCO as an ever-more-essential partner with the CEO in defining and activating corporate character. Read more here: https://hubs.la/Q02x4nPQ0

14

I’ve been invited once again to serve on the jury for the Media Savvy by Hong Bao Media. With AI being the buzzword everywhere, it’s not surprising that I was asked to address why business leaders need to proactively engage with the media in today's rapidly evolving landscape of disinformation and AI. While you can watch the video for the detailed answer, heres the cliffsnotes version: 🌟 Transparency and Credibility: Build trust through open communication. 🚀Proactive Engagement: Influence the conversation and stay ahead. 📜Influencing Policy: Shape and guide regulatory discussions. Watch the video here: https://lnkd.in/g9_Cdt5F #ai #misinformation #mediasavvy

21

2 Comments

Comms Pros know - more than most - words matter. But sometimes, we use language that undermines our value. In-house stakeholders aren’t “clients.”  → We’re shoulder-to-shoulder partners. P&L centers shouldn't be called “The Business.”  → We're part of the business, not a subordinate function. Reinforcing an "us'" and "them" mindset is a disservice: It positions us as a less strategic function and makes us less effective. Ultimately, our job is to protect & promote brands and reputations. - Our roles are critical. - Our opinions are essential  - Our voices / expertise truly matter. We're Strategic Partners, not Service Providers.

110

23 Comments

Change is not a destination; it's a journey. In the latest episode of my podcast, I share some ideas and encouragement for leaders who are communicating change in their organization. A few highlights: 💡 Being vs. Doing Goals: Focus on the kind of organization you want to be, not just on the processes or end goal. 💡 Empathy in Leadership: Understand that what appears as resistance might actually be confusion or exhaustion. 💡 Balanced Communication: Appeal to both the rational and emotional sides of your employees to drive meaningful change. Don’t miss this episode if you want to learn how to transform the way your team perceives and embraces change, turning potential roadblocks into stepping stones for success. Share below ⬇️ how you’ve successfully navigated change with your team!

11

1 Comment

PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

42

#MediaMentions Hey internal comms peeps, pros, and practitioners, how valuable are media mentions to colleagues? (I mean, all employees.) I know which teams need to know about media mentions, and I know that some specific media mentions will delight (or horrify) colleagues across the org, but how valuable is it to publish all media mentions internally? #InternalComms #EmployeeComms #intranet #PR #MR #MediaRelations

1

8 Comments

This morning we published our third annual impact report, which underscores Ancestry’s progress and unwavering commitment to transparent, sustainable and inclusive business practices. A few highlights from 2023:  🌿 Reduction of carbon emissions by 21% across Ancestry’s scope 1, 2 and 3 contributors. 📦 The launch of our new AncestryDNA kit, made with recycled materials. 🌍 The addition of four new DNA ethnicity regions and 910 new DNA communities to serve more diverse customers globally. 📗 Providing 10.5M+ students across five countries free access to Ancestry records through AncestryClassroom, surpassing our 2025 target two years early. 🏫 Visiting four HBCUs, TCUs, and HSIs across the United States as part of our second HistoryMakers National College Tour and Scholarship program. 📜 Making 3.3M records available for free as part of Ancestry's $3M pledge to preserve culturally-significant history that is at-risk of being forgotten or overlooked. I am grateful and proud to collaborate with teams across Ancestry to continue working towards our community impact, #DEI and #sustainability goals. https://lnkd.in/gW7rQm_b #WeAreAncestry #ESG #SASB #UNSDGs #CorporateResponsibility

84

7 Comments

AI Killed Writing Tests So How Can You Evaluate Editorial Talent?

1

2 Comments

One of the hottest topics in comms at the moment..is your organisation ready? Learn from the experts on how to prepare in this upcoming webinar. #cybercrisis

9

Thought leadership is a high #ROI communications tool, but too many executives sit on the sideline or make the wrong moves. I recently penned a piece for Agility PR Solutions / Bulldog reporter sharing insights on three common traps to avoid and maximize your content marketing efforts. https://lnkd.in/eQdJuCRp #thoughtleadership #marketing #leadershipinsights #contentstrategy #executivecommunications

11

4 Comments

Many brands want to share their DEI initiatives but fear the backlash that may ensue. Learn how to successfully message your DEI strategy in 2024 in our latest blog. #DEI #BrandStrategy

1

Well, it's official. There's an election on the way! We've seen all the frenzy around national service and the many campaign trail promises that the main party leaders have been making, but what are the bigger issues that will steer the next government? It's great to be featured in PRmoment again, this time talking about those wider issues and how you can get your PR campaign election-ready! #GeneralElection #PublicAffairs #PR #GeneralElection24

9

1 Comment

Getting ready to dive into this week's retreat for members of Ragan's Communications Leadership Council! 🌊🌊🌊 Santa Barbara, Calif., is where smart minds are gathering to tackle what it means to lead communications at the frontier of change. #internalcomms #externalcomms #communications #leadership #strategy #mixternal #PR #reputations #brands

137

21 Comments

Episode 2 of In the Loop is live, and I'm excited to share a subject I'm passionate about - equipping frontline managers to be better communicators. It's really their most important role. Agree? Share any thoughts you have on how we as leaders can better equip our managers to thrive and lead well through clear communication! #employeecommunication

15

Start-up and scale-up founders, CEOs and CMOs can save themselves a lot of heartache if they assess their company's readiness for corporate communications before they bring on an expensive corp comm leader. By identifying where the requisite building blocks for success already exist, executives can develop the function in a way that impacts business results by making better hiring decisions, understanding where to expect results near and long term, and strategically planning their investments in the function. Looking for a guide to help you do this? Drop me a line. As a 25-year veteran leader who has helped a number of start-ups and scale-ups build their corporate communications departments, I can help you figure out if you are ready to add this strategic function. #CorporateCommunications #ScaleUp #StartUp #PublicRelations

4