“Lilian is a natural-born project manager who is extremely organized, driving projects to completion in record time. She quickly established herself as the team expert for NVIDIA’s SOLR onsite search platform. Combining ambiguous requests from numerous stakeholders with important business problems, Lilian built-out strategic processes allowing us to finally land on solutions that served the organization. While she was with us, she also had the opportunity to work with other Digital Marketing teams, building out analytics dashboards, interpreting data, and providing UX analyses to marketing teams. Throughout her internship, Lilian demonstrated a clear knack for marketing strategy and excelled at working cross-functionally across disparate technical and marketing teams. She was proactive and eagerly said “yes” to new challenges and learning opportunities. She consistently surprised us by going above and beyond the ask. Lilian is a quick learner and adapter, an effective and clear communicator who is able to lead and delegate tasks as necessary This means she can provide value to any and all teams, all while lighting up the room with her energy & spirit!”
About
Experience & Education
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NVIDIA
View Lilian’s full experience
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Licenses & Certifications
Volunteer Experience
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Logistics and Publications Committee Member
Chinese Martial Arts Tournament
- 2 years
Education
• Organized event logistics cross-functionally with the hospitality and design team, attracting 550 global athletes & 60 volunteers in attendance
• Administered marketing activities for 5 restaurant fundraisers and 1 collaborative school club event to raise a total of $765
• Orchestrated 5 restaurants and 1 event fundraiser, designing posters and marketing the event, raising $700 for the Chinese Martial Arts Tournament
• Volunteered at 10 martial arts demonstrations to market the 6…• Organized event logistics cross-functionally with the hospitality and design team, attracting 550 global athletes & 60 volunteers in attendance
• Administered marketing activities for 5 restaurant fundraisers and 1 collaborative school club event to raise a total of $765
• Orchestrated 5 restaurants and 1 event fundraiser, designing posters and marketing the event, raising $700 for the Chinese Martial Arts Tournament
• Volunteered at 10 martial arts demonstrations to market the 6 martial arts program and spread cultural awareness towards members of the Cal community and the greater Bay Area -
Director of Social Media
Cal Wushu
- 11 months
Education
• Increased Facebook traffic by 363% and engagement by 611% within 21 days of launching Cal Wushu’s revised media activity
• Created 51 posts and 100+ stories on Instagram, gaining 185+ followers
• Organized 1 group photoshoot in collaboration with Cal's Innovative Design; photos were used for local Chinese media organizations and publication purposes
• Documented Cal Wushu's performance at an MLB Baseball Game, Oakland A's vs. Yankees, for the Athletic's 1st Chinese Heritage Night…• Increased Facebook traffic by 363% and engagement by 611% within 21 days of launching Cal Wushu’s revised media activity
• Created 51 posts and 100+ stories on Instagram, gaining 185+ followers
• Organized 1 group photoshoot in collaboration with Cal's Innovative Design; photos were used for local Chinese media organizations and publication purposes
• Documented Cal Wushu's performance at an MLB Baseball Game, Oakland A's vs. Yankees, for the Athletic's 1st Chinese Heritage Night Baseball game
• Rebranded Cal Wushu with new graphics, digital logos, media objectives, and videography to create clear & coherent outreach messages -
Mentee
Wonsulting
- Present 3 years 11 months
Education
Mentee in Wonsulting Mentorship Group
• Selected from 100 group members to speak at a Wonsulting LinkedIn Live event, sharing about my recruiting experience with 200+ LinkedIn viewers
• Hosted 1 virtual event to teach 25+ high school and college students how to enhance their resume, cover letter, and LinkedIn profile -
Public Health Educator
Global Philanthropy Project
- 1 month
Poverty Alleviation
• Educated the Hui community on public health concerns, microfinance, and sustainable farming
• Learned about the culture and lifestyle of underprivileged rural members of Tongxin, NingXia, China
• Provided new shoes, pencils, notebooks, and dental hygiene products for the children in the villages
Courses
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Assessing Opportunities in Paid Media and Owned Media
LSM516 and LSM517
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Data Science
Data 8
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Foundations of Computer Science
CS88
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Implementing an Integrated Marketing Plan
LSM518
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Introduction to Entrepreneurship
LSC5
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Macro Economic Analysis
ECON100A
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Media Studies
MEDIAST 10
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Principles of Business
UGBA 10
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Understanding the Digital Marketing Landscape and Customer Funnel
LSM515
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