Liesl Bernard

To California Cultivation Facilities: If you are worried about your bottom line, your profitability, your output per sq. foot and overall reputation in the industry. You must ask yourself are you wasting money by guessing what is wrong? If your month over month harvest output is declining and overall THC% potency also on the slide- you have unidentified issues and could be a great fit for the custom solutions Verne Bioanalytics provides. If you want to double your canopy efficiency, make more per pound, increase THC and yield, we can custom fit a solution to your specific needs. Are you needing an upgrade to equipment, your facilities or your processes? We can help with all three plus diagnose why your plants look like that, using a combination of AI and human surveillance onsite. Our team will provide actual answers and hard SOPs on how to fix the issue... stop wasting your money on ineffective and inefficient processes. To find out more, contact me directly- we boast a vast network of partners that can assist with every aspect of the cultivation process... don't just take my word for it- As a cultivator myself, the lack of data and it's on demand usability is an issue in cannabis unseen in other industries, don't get left behind. If you merely work at a facility and know this is an issue, we have a referral program for you, too. Let Verne help make you day to day workload lighter using data and science, no guessing!

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🌿 Cannabis Industry Insight: Declining Distillate and Flower Prices 🌿 Lately, we've observed a noticeable decline in both distillate and flower prices. 🔍 Potential reasons include: Increased production capacity: Many producers are scaling up, leading to a surplus. Rising competition: More players in the market are pushing prices down. Regulatory changes: Evolving laws are making production more accessible and less costly. Shifting consumer preferences: Demand is diversifying across different product types. I'm curious to hear from others in the industry. What trends are you seeing, and why do you think prices are falling? #CannabisIndustry #MarketTrends

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Lessons from 4/20: The Importance of Reliable Tech in Cannabis Retail Despite facing significant technical difficulties this 4/20, the cannabis industry demonstrated remarkable resilience and agility, showing strong performance overall. A widespread software outage from POS provider Dutchie affected about 20% of its customer base, leading to operational disruptions across various dispensaries. Notably, Bazonzoes dispensaries in Michigan faced severe challenges, with the team resorting to manual sales processing to cater to their customers. Amidst these setbacks, many dispensaries like Quality Roots leveraged alternative systems to meet demand efficiently, contributing to a record-breaking sales day. This incident highlights the critical need for robust and reliable POS systems in the industry, where volumes on high-demand days like 4/20 can overwhelm even the most well-prepared. As the industry continues to evolve, it's crucial to foster innovation and stability in technology solutions to support the scale of operations needed. Hats off to all the teams who managed to turn a challenging situation into a successful day, proving that resilience and adaptability are just as important as the products offered. https://lnkd.in/ejQW9vpB

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Cannabis startups are DEF a rollercoaster - 2 wks ago I was reeling from several gut punches... but today, things are looking bright: ✅ LOTS of new products in the pipeline that I'm SO pumped about... our Live Resin Vapes drop in NY before 710 and they're 🔥 🔥 🔥 . A bunch more new stuff I can't reveal them yet too… ✅ in NY, LIVE NUGS are in almost completely sold out - with most places re-ordering after < 2 wks selling a $100+ SKU! We’re getting a ton of inbound interest - shows that innovative products that deliver real value sell. Still early, but we should 2-3X our best month ever... NY as a market feels like it’s FINALLY getting its footing (hope I’m not jinxing us here). ✅ in CA, we've signed 4 MONSTER accounts since HoF and our new SKUs (esp Live Rosin Pre-Rolls and Live Rosin Vapes) are FLYING... it's painful for our cash flow to be scaling to meet demand, but feeling very positive about the turnaround in the most challenging state. About to sign up for the next big show in Sept… ❓thinking about expansion - though it's still early (wanna make sure our foundation & processes are solid in CA / NY)... but what potential partners should we be talking to in NJ for cultivation / processing / sales & distro? HMU via DM pls... None of this would be possible without our incredible team (Martin Mills, Cirona Labs, Peter Pietrangeli, Euphoric life , Lowell Farms Inc.) and our amazing retail partners. In general, I try not to get too high or too low - but feeling immensely optimistic about the state! Gotta celebrate the wins - as tomorrow I'm fully expecting to be punched in the face again LOL. BTW, in the rollercoaster analogy - which part is “good”? I assume it’s when you’re going downhill (despite Kevin Hart’s face)?! But then when we talk about life’s ups and downs or highs and lows - it’s the opposite right? Make it make sense?!

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We're continuing to see the aftermath effects of the recent bombshell investigative piece by the LA Times and WeedWeek that found legal cannabis products were contaminated with harmful pesticides. Now we learn that the California Department of Cannabis Control has issued a recall for some THC oil vape cartridges sold in California due to dangerous levels of the pesticide chlorfenapyr. This leads us back to what we've been advoating. Lab testing alone doesn't guarantee safe cannabis. A much broader, multi-pronged approach is needed to address the issue of toxic contamination and is crucial to reducing harm. These include: Stricter limits on product THC levels, improved lab quality checks, field and factory inspections, and more aggressive regulatory action when findings like these occur. Read Newsweek article for more: https://lnkd.in/gn3_74Gh #THC #CannabisPolicy #Cannabis #Marijuana #Recall #Chlorfenapyr

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Why are there never articles with headlines like "Colorado Cannabis businesses that focused on fundamentals are thriving"? Simply put, scary headlines sell. This one from Politico is no different. As someone who has lived the Colorado market I can tell you no one is surprised by this. Why? Supply and demand. Econ 101. Oversupply. Cash injection in a new market eclipsing it's size. Expansion plans dependant on new (federal) markets opening up. Pandemic market bubble. Being the first rec market in the world, there were A LOT of green rushers. Nearly everyone wanted to be the biggest. Open 20+ dispensaries. Ink international deals. No market has exponential growth forever though. There were a handful of big wins. But most domination plans were destined to fail. These grab headlines. Of course there are plenty of other business that focused on sustainable sales, COGS, and margins and have thrived. They don't create drama, so they don't grab headlines. Learn a lesson from the oldest Cannabis market: It is not all doom and gloom. Know your market and you can be successful. If you go big too fast have a plan to fail big. Thoughts? Link to full article in comments

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🌿🔍Exploring the Crucial Link Between Food Safety and Cannabis Edible Safety🍽️🌿 Cannabis is medicine. Cannabis edibles are medicine in the form of food. As the cannabis industry continues to grow and evolve, the safety of cannabis edibles demand our utmost attention. Drawing parallels between traditional food safety practices and the burgeoning field of cannabis edible safety can provide valuable insights and enhance consumer protection. Food safety protocols, refined over decades, ensure our food is safe, contaminant-free, and properly labeled. These principles are equally vital for cannabis edibles. By reflecting on and applying established food safety standards, we can significantly mitigate risks associated with cannabis edibles. Here are a few key considerations: ✅ Ingredient Quality and Traceability: Ensuring the quality and traceability of ingredients in cannabis edibles helps identify and address potential contamination sources. 🏭 Manufacturing Best Practices: Implementing Good Manufacturing Practices (GMP) tailored to cannabis edibles ensures consistency, safety, and regulatory compliance. 🔬 Comprehensive Testing: Regular testing for potency, pesticides, heavy metals, and microbiological contaminants maintains product safety and consumer trust. 🏷️ Accurate Labeling: Clear and accurate labeling, including dosage information and potential allergens, is crucial for consumer safety and informed decision-making. Leveraging the extensive knowledge and experience from food safety, we can navigate the complexities of cannabis edible safety more effectively. Collaboration between food safety experts and the cannabis industry will be key to developing robust safety protocols and regulatory frameworks. 📢 Let's drive the conversation forward! How do you think we can best apply food safety principles to ensure the safety of cannabis edibles? Share your thoughts and insights in the comments below! 👇 #cannabis #cannabissafety #foodsafety #cannabisedibles #consumersafety #GMP #testing #labeling #cannabisindustry 📷 Credits: Shutterstock

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Anyone looking for CBGV or CBDV flower? CBGV is 1:1 CBG:CBGV THC free and CBDV 1:1 compliant. Will be greenhouse grown. Contemplating how many plants to get in the ground within the next week or two.

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This is Part 2 of a three-part series on THC potency inflation; see Part 1 for a discussion on how potency inflation in California is just as bad as ever. Just in case it is not clear that the following article is tongue-in-cheek, InfiniteCAL absolutely does not condone this behavior. Are you a cannabis testing lab that is struggling to gain market share? Are you a lab that is losing clients due to low THC numbers on flower? Do you have clients out there promising you business if you would give higher THC numbers than their current lab? Well, don’t worry, we have you covered! We can show you data that anyone can use to bend any method, including the DCC standardized potency method, to your will! We’ll give you a few options, and you can mix and match to your liking. Written by Josh Swider the founder and CEO and Erik Paulson the Lab Director at Infinite Chemical Analysis Labs.

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We are looking for people who want to debate some of the most important topics in Cannabis. If your position is a firm “yes” or “No” to any of the questions below and want to debate your position message me. I never thought I would work on a podcast because it is not my thing, but some of these topics need a deeper conversation than what’s possible on a LinkedIn post. I plan on being one of the people debating, not the moderator. We could use some help by experienced podcasters. The first one probably won’t be until late June. We are going to pose a motion, and have 2 people that support the motion and 2 against it. The first few motions proposed will probably be 1) Is schedule 3 good for everyone? 2) Does testing regulations need an overhaul? 3) Are seeds better for production crops than clones? 4) Is supplemental co2 always necessary for indoor cannabis?

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Exploring unique terpene profiles is key to developing standout cultivars. Fast flowering, strong yields, and unique traits like the caramely green apple turps of our Green Candy Apple are what set them apart. These distinctive qualities serve as the perfect jumping-off point for further breeding innovations. It's all about finding that special element! #CannabisBreeding #UniqueTerpenes #CultivarDevelopment https://lnkd.in/gT7BNaih

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👋 WEBINAR ALERT! Join us tomorrow for a deep dive into the data, to better understand the evolving buying habits of cannabis consumers across the State of California. We're so excited to be joined by Amanda Reiman PhD MSW, Chief Knowledge Officer of New Frontier Data, who will share her insights on the market today and where its headed. 👉 RSVP here: bit.ly/catrends

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Florida - In the Florida cannabis industry, a seismic shift is underway as the state experiences a potential transformation from medical to recreational marijuana use, with an upcoming vote in November. This isn’t just a cultural leap but a strategic move by companies like Trulieve, a titan in the market, aiming to tap into a massive emerging market. As Florida edges toward the potential legalization of recreational marijuana, Trulieve stands at the forefront, poised to reap significant benefits. Recent data reveals a concerning trend for cannabis dispensaries in Florida—the once-rapid influx of new medical marijuana customers is dwindling as outlined by the Tampa Bay Times. Florida’s pool of registered medical marijuana patients has grown by less than 14,000 people in 2024, according to a Tampa Bay Times analysis of data through early May. This slowdown poses a critical challenge for the state’s medical marijuana industry, which now hangs in the balance, awaiting the outcome of Amendment 3.

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I also support Gillian Schauer, PhD, MPH and the Cannabis Regulators Association (CANNRA) on this one. Shouldn’t a researcher, such as Jane Appleyard Allen, and an institute, such as RTI International, support the collective perspective from all “external stakeholders” in-order for our regulators to build a better intellectual model of the future (arguably the present)? I won’t even bother to defend CANNRA by pointing out that Shanita Penny has been a long time and fervent supporter of the cannabis industry, and that her committee is completely capable of separating the interests of the Coalition for Cannabis Policy, Education, and Regulation (CPEAR) from their corporate partners. I think these voices should be in the room when it comes to CANNRA’s External Stakeholder Conference for a number of reasons: 1) There are state-legal systems that permit distribution and sale of cannabis/hemp products through convenience stores and the same channels that alcohol and tobacco are sold. 2) The industry needs larger mainstream partners to amplify the voice of cannabis and accelerate legalization. We cannot continue on at the historic pace of reform. 3) Current regulations have been overly cumbersome, and we can count on these larger partners to fight for broader access and reduced taxation while upholding the need for product quality and consumer safety. 4) It was made very clear by the organizers, and it felt refreshingly upheld at the conference, that there was no influence from corporate sponsorship. 5) We’re all adults and can stand to have different voices in the room. Sorry, this post is probably longer than it needed to be, but this letter and resulting Marijuana Moment article was a bit triggering. Thanks, Amber E. Senter, for bringing it to my attention. What are your thoughts?

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Missed our Kentucky webinar? Watch the recap to keep up on all things Kentucky cannabis: https://lnkd.in/gSjX5e3P Don't forget: our Minnesota webinar is coming up this Thursday so be sure to register to attend this informative session with our experts: https://lnkd.in/gQs7Si_u #kentuckycannabis #minnesotacannabis #cannabislicensing #cannabisbusiness #licenseapplications #cannabiswebinar

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📈 Michigan Cannabis Market Update: Increased Sales, Decreased Revenue Anybody involved in procurement or inventory (or any cannabis at all for that matter) is well aware prices have been dropping aggressively for the past few months. From conversations I've had across all points of the industry, these next few months are where buying and prices trend upwards. Should be interesting to see when factoring in how the Michigan market is maturing this year. In April, marijuana retailers sold 9.3% more cannabis compared to March, but their revenue decreased by 3.5% 🔍 Key Statistics: Total Cannabis Sold (April): 573,206 pounds Recreational: 569,620 pounds Total Revenue (April): $278,546,444 Recreational: $276,685,183 Average Price Per Ounce: Recreational: Dropped from $90.70 (March) to $86.61 (April) Curious to hear predictions on where prices will be by the end of the summer, and end of the year. Feel free to share below. https://lnkd.in/e7Fj9Vr4 #CannabisIndustry #MichiganCannabis #MJBizDaily #MarketTrends #Cultivation #RecreationalCannabis #MedicalMarijuana #CannabisRetail #CannabisNews

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Thanks to Daniel Algaze, I was introduced to hemp seed protein and I LOVE it! It's a great add to most anything and makes eating less meat a lot easier. #cannabis #hempseed #hemp #hempproducts #cannabisindustry #cannabiscommunity #hempheals #cannabisnews

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