Leslie Russell

🚀 Exciting news! The Hispanic Market Guide 2024 is here! Every year, it delves into the vibrant and dynamic Hispanic market, and 2024 is no exception. The Hispanic Market Guide 2024 is now available to download, packed with fresh data. Thanks to the Hispanic Marketing Council Free Download here: https://lnkd.in/gM7isxjj #HispanicMarket #2024Guide #MarketingTrends #MarketStrategy #BrandGrowth #Hispanic #Hispanicmarketing

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Consumers today have a strong expectation for personalized communications from brands, recognizing the substantial impact personalization has on both revenue growth and consumer loyalty. Tailoring advertisements to incorporate specific cultural references has been shown to resonate significantly with multicultural audiences, highlighting the importance of establishing connections with diverse communities. While AI serves as a critical tool in enhancing personalization efforts beyond language barriers, it is essential to acknowledge that AI cannot fully replace the human elements of creativity and emotional depth in marketing strategies.

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Oracle’s abrupt exit from the advertising business has understandably caused a lot of confusion and concern among our Polk audience customers. Zero disruption to your campaigns is our goal during this transition. We recently helped Constellation, one of the largest independent agencies, make a smooth migration from Oracle to a direct integration with Polk, and we're ready to do the same for all of our partners. “In response to Oracle's exit from the ad marketplace, we are grateful for our partnership with the Polk Automotive Solutions team that led to a direct integration and always-on access to top-tier automotive data. This collaboration has ensured our continued access to Polk Automotive segments ... ultimately driving better results for our clients." ·  Shane Helms, VP, New Business at Constellation As the premier automotive data provider for Oracle for the past 15 years, the Polk Automotive Solutions team at S&P Global Mobility is here to help ensure all of our customers have uninterrupted support in accessing the most recognized brand in automotive marketing data. Reach out to me or any of our amazing team members: David Kaufman Adam Lobelson Jenny Dahl Julie Mynster Joe Grzelak Chris Ravenscroft Shane Reed Shawn Ryan Jennifer Purcell Dodez Niti Ladva Drew Cameron David Perez Sean Stevenson Allison Murry Kevin Schwed Madison Morgan Joseph Toth Loghan Ashline ... or contact our customer success team at PAS-CustomerSuccess@spglobal.com #polkdata #oracle #oracleadvertising

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Discover the latest in media dynamics with Nielsen’s 2023 report on Puerto Rico's media investment landscape! Delve into intriguing comparative analyses, unveil the market's response to major events, and gain invaluable insights into top categories, channels, and standout advertisers. Download the full report now to optimize your marketing strategies and rethink your course for this year 📊: https://lnkd.in/eC8DCKeF (https://lnkd.in/eC8DCKeF) #Nielsen #PuertoRico #MediaLandscape #Advertising

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Hispanic advertising professionals are experts in growing brand loyalty among Hispanic audiences. The numbers speak for themselves - the growth is just the beginning. But we want to hear from YOU! What do you think are the most important things that brands and advertising agencies need to know about connecting and communicating with Hispanic/Latino audiences? Share your thoughts in the comments below! #Hispanic #advertising #brandloyalty #Latino #communication

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Global technology company OnePlus predominantly targets the tech wizard. You can find out how in this exclusive Portada interview with Marcel Campos. Mike Valdes-Fauli Kelsey Flitter #Brandmarketing #SmartphoneMarketing #AndroidMarketing #TechMarketing #MobileMarketing #OnePlus #DigitalMarketing #SocialMediaMarketing #InfluencerMarketing #D2CMarketing #CTVAdvertising

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For brands looking to make a large impact, there are more and more premium placements in Mexico that are making a splash among multinationals. We know that traditional forms of marketing in Mexico continue to hold their ground in reaching consumers effectively. But, we are seeing more and more premium advertising spaces like billboards, TV commercials, and VIP airport placements. Why?
As Mexico’s economic power grows, brands are vying more and more for Mexico’s most valuable audiences and are realizing their true economic power. We’ve seen a big uptick in high CPM placements and don’t expect it to decrease anytime soon.

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Still struggling to connect all your marketing data sources? LiveRamp's latest guide reveals how top brands are boosting ROI with privacy-enhancing data clean rooms: 🛒 Mondelēz lifted sales 16% with in-market retail targeting 💸 Snapchat cut acquisition costs by 10% using conversion data 📺 McDonald's unlocked $2+ ROI from CTV creative optimisation Don't let fragmented data hinder business growth. Grab your copy: https://lnkd.in/em2p3Cqa #datadriven #measurement #marketing

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The majority of media services operated by holding companies are buoyed by principal based buying. This is a major concern of marketers and procurement executives, recently brought into focus by the Association of National Advertisers.    At CROSSMEDIA USA, we never compromise neutrality or engage in principal based buying. But as Jack Neff at Ad Age reported, we have a solution that turns principal based buying into procurement based buying.    The Cross Connect is designed to be a fully transparent, triple opt-in, triple-bid marketplace that secures quality inventory at principal rates. And the best part, the client knows exactly what they are paying for.    If you are looking for access to a $5B+ marketplace and full media operational transparency, let’s talk.    #transparency #mediabuying #procurement #neutrality #independence #ANA #CrossConnect

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4A's Matt Kasindorf and Association of National Advertisers' Greg Wright weigh in on today’s client-agency relationships, why success is still so subjective and the growing need to establish clear definitions of value via Ad Age’s Ewan Larkin. #CostofthePitch2 #advertising #TSEclientwork Read the full piece below 👇: https://lnkd.in/e8VnaP9m

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The results are in... Polk Audiences are more effective in automotive marketing! By focusing on households that are ready and able to buy, Polk Audiences from S&P Global Mobility can help marketers reach the same sales impact as traditional demographic targeting for less spend. Marketers can also achieve a buy-through rate that’s up to 3x more effective. Swipe below for the results! Learn more: https://lnkd.in/eggaWds6 #automotive #marketing

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Javier's story is a testament to this. Achieving a 27x ROAS through our optimized Google Ads was a game-changer for his business. Our strategies are designed to truly maximize your ad budgets and deliver outstanding results. Explore more success stories on our website: www.lpa-agency.com #DigitalMarketing #HighROAS #AdSuccess #TeamLPA #StrategizeAdvertiseSucceed (Paid Ads Strategies, Paid Advertising Techniques, PPC Campaigns, Google Ads Strategies, Meta Ads Techniques, Facebook Ads Campaigns, Instagram Ads Optimization, TikTok Ads Strategies, Google PPC Tips, Meta Advertising Strategies) #PaidAds #PaidAdvertising #PPC #GoogleAds #FacebookAds #InstagramAds #TikTokAds #PaidTraffic

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Attention media planners and buyers: How do you adjust a media plan to consider lower brand awareness among diverse audiences? How is the plan adjusted for the time diverse audiences spent with general market media? Find out how as UM Worldwide's David Queamante takes us through steps 5 to 7 of his media planning methodology!   --- >>> https://lnkd.in/d4YYrDmf   #mediaplanning #mediabuying   Thanks to digo: for presenting this "What Agencies Tell Us" Portada article series! Oscar Allain, MBA IPG Mediabrands Joseph Kiwanuka Nikarin Vidal Hernan Zungri Augusto Romano 

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Grateful to Portada for the opportunity to share insights about my role and our cutting-edge Contextual AI cookieless solutions at Mundial Media. 🌟 It was exciting to discuss how we're revolutionizing the open web to drive better engagement with diverse audiences! 🚀 #ContextualAI #MulticulturalMarketing Take a look at the full interview below ⬇

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Good news for us #B2C marketers out there! And super interesting... wonder how many other institutions might follow suit... and if this is a long or just short-term workaround to third-party data restrictions. 🤔 #digitalmarketing #datatracking #marketing

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