Lesley Whittington

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend! In the ever-evolving landscape of communcations, the A-la-carte approach is outstripping the traditional model. We saw that long ago by offering our clients unprecedented flexibility by allowing them to tailor their PR strategies. This innovative method brings forth several key advantages reshaping the #PR industry. https://lnkd.in/dJzDPfCh

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We started a #substack newsletter! Pace Public Relations latest newsletter shares new studies, viral news and social trends--along with our clients who are available as expert sources. If you're a #reporter looking for new sources subscribe below! #lifestyle #lifestylepr #newsletter #pr #publicrelations #media #mediarelations

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How can you jazz up your publicity efforts this week? Perhaps you can tie your brand into one of these trends — or gain some inspiration for a new product or package at your hotel or travel company. It’s not even officially summer yet, but the SEASON’S OFFICIAL “IT” MEAL has already emerged in New York City — and it’s actually not as new and innovative as you would expect. This is going to be the SUMMER OF HIGHER FEES — we’re talking plenty of new tourist entry fees as well as higher hotel taxes in many cities. Even Greece is looking to tack on hotel fees which they are chalking up to “climate crisis resilience fees” to steel itself against climate disasters like last year’s wildfires. OVER-THE-TOP BURGERS are still creating a lot of media buzz and the price tag on this one is pretty hefty. LEISURE TRAVEL IS WANING, but there is some good news as other travel sectors are rebounding. And finally this is one of the weirdest trends we’ve tracked in a while: THEME PARK NANNIES who are getting paid handsomely to take rich people’s kids to the theme parks! Check it all out in our three-minute read below. https://lnkd.in/gn6tM8_T #summertravel #trends #hotelsandresorts #burgers #businesstravel #foodandbeverage #hotels

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Broadsheet Communications client Paul Bannister, Chief Strategy Officer at Raptive, shares insights on Google's delayed cookie phase-out. The move, now postponed to 2025 pending regulatory approval, promises to reshape the $600B online advertising landscape. Bannister emphasizes the balance between consumer privacy and revenue for content creators. "The delay will benefit the ad industry by giving it more time to get ready for Google’s changes, said Paul Bannister. “People’s privacy is important and so is revenue for publishers who create great content for those people."" Read more about this significant shift in The Wall Street Journal's latest piece: Google Delays Cookie Phase-Out Following Regulatory Pushback

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I've seen a resurgence in trade show attendance in 2024. Read my latest Two Rivers Marketing blog for ideas to increase your PR success at industry shows. Get the full scoop below!

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#TheBusinessTimes recently featured Conservaco, LLC/#TheIgniteAgency client PET|VET M&A, Sales & Advisory (formerly National Kennel Sales) in a print and online article titled, “Grand Junction firm announces pet care industry transaction.” The publication’s post provided details from the company's recent press release announcement and quoted Teija Heikkila, the founder, CEO, and principal broker of PET|VET M&A, Sales & Advisory about her company’s recent deal and the potential of the pet care industry for investment. Read more below. Based in #GrandJunction, #Colorado, PET|VET M&A, Sales & Advisory, (https://lnkd.in/gNF-fRwi), is unique in its industry as it is exclusively focused on the selling and advising of #petresorts and #veterinary practices. #investment #investors #petcareindustry #mergersandacquisitions #petcarebusiness #business #PetCare #Petcareindustry https://lnkd.in/gkg3McJA

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An important insight here. A lot of planning goes into the big events like Money20/20 with my fintech clients, and we've had to have these types of conversations with them to make sure the announcement clears the bar to be meaningful, or if they should announcement something before to build some momentum (or announce after on your own terms).

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#PR can build trust, lend credibility, and help build something great for even the smallest businesses and #nonprofits. Check out our latest #blog from guest writer Lauren Banyar Reich of LBR/PR as she breaks down what PR can do for you. #smallbusiness #JuxtLearn

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This coming week, after six years of building an incredible Brand + Creative team, growing the agency and the ATL office, supporting hundreds of nonprofit clients, winning 80+ awards, and making some dear lifelong friends, I'll be saying "until next time" to my Media Cause crew, and heading on to a new adventure as the Managing Director of the Health Action Alliance (HAA). I'm carrying a lot of mixed emotions with all of this – gratitude, excitement, confidence, nervousness, sadness, nostalgia, inspiration, curiosity, anticipation – because well, transitions are hard and complicated, no matter how right you know they are. The last six years have been a wonderful and challenging journey, and I've grown in so many ways. Like one of the lyrics from The Tortured Poets Dept album says: "there wouldn't be this, if there hadn't been you." When I join HAA in a few weeks (yes, I'm taking some time off to decompress in-between, and for anyone who is able, I would advocate for you to make that a requirement for yourself, too), it'll be my first time not having "creative" attached to my title. And, it'll be the first time I'm not leading teams in an agency environment. But, change can be beautiful. I'm following my passion for workplace mental health, organizational leadership, team building, and in a way, entrepreneurship, as HAA is still young, and I'll be diving-in to help shape its vision and scale the incredible work they're already doing. So while it feels like a big shift in some respects, I think it's actually more of an organic evolution. Everything I've learned and experienced throughout my 20+ year career so far has led me here. And while this week may mark the end of one chapter, I wouldn't be able to write the next one without it. Cheers to more amazing things to come. 🥂

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As we continue to expand awareness and trial of the Konnected Joe (by Kamado Joe/Middleby Outdoor) beyond national food, lifestyle, tech media and influencers, it's fun to see local folks like Jason DeRusha enjoying it and sharing with his followers. If you're looking for that perfect Father's Day gift, check out his list of curated goods in this gift guide! #foodies #outdoorliving #earnedmedia #influencermarketing #giftguides

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Brand Advocacy: Everything You Need to Know in 2024 (Mentionlytics): https://ow.ly/yZI750S7RZH #Mentionlytics #smallbusiness #smallbiz #marketing #brandadvocacy #brandadvocate #loyalcustomers

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I first saw Duncan Meisel present "The Pledge" and the work they're doing at Clean Creatives at Sustainable Brands last year. He was on a panel with Paul Moinester of The Outdoor Policy Outfit, and Kate Ogden at Seventh Generation (both of whom I'd also like to have on this show! 😁). It was one of the sessions where I went, "Wow, that's a fresh topic/concept that wasn't really on my radar..." I hit him up after the panel, we planted a seed, and eventually pinned down a time for a chat. Clean Creatives is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. Their pitch to creatives: fossil fuel clients represent a threat to our shared future. And since their founding, over 900 agencies have pledged to not work with them. Dive in and hear how the movement started, why pledging not to work for fossil fuels polluters is the best way to show you are committed to a sustainable future for the creative industry, and about the real reputational risks associated with working with problematic industries. Lots to unwrap in this one - thanks for the time, Duncan! Got a guest or a topic we should consider? Hit me up! #sustainability #cleanenergy #pr #advertising #marketing #nonprofit #cleancreatives #inspiringperspectives #podcast #esg

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Can for-profit businesses be a force for good in the world? If you ask Rescue Agency CEO Kristin Carroll, the resounding answer is: Yes, absolutely! Coming from a 25-year career at top-tier, for-profit companies, Kristin could see the potential for business to do more than sell goods--it could do good, too. At Rescue Agency, Kristin has spent the past decade transforming that vision into reality. Read more about Kristin and her journey in this new article from Real Leaders.

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Well-prepared spokespeople are an essential part of any crisis communications strategy. But how do you ensure your spokespeople are prepared and have all the tools they need to succeed? Click on my piece below and find out. Then ping me! ICR

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Do you still need a crisis playbook? A very important question posed by my colleague Alex Lyall. The other question is: how is your company assessing communication risk and are your executives and Board aligned on what is material and what is reputationally important? Too often there is a disconnect between the board and management and that lack of alignment can hit hard in today's permacrisis environment, significantly impacting company reputation, employee productivity and the bottomline.

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Want to elevate your food marketing game? We've compiled our top 10 tips for implementing visual storytelling in your strategy. From defining your brand story to incorporating storytelling elements, these tips will help you create a feast for the eyes and imagination. Check out the full list: https://lnkd.in/ecfnmgB8 #MarketingTips #FoodPhotography #BrandIdentity #DigitalMarketing

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Are executives the new "influencers"? 🤔 They say they are, with nine in 10 executives believing that having a strong and visible leader is important for a company's success. My take is that it isn't just about "doing more on LinkedIn." This is about things that have always been important for business and leaders: + Trust + Reputation + Authority + Humility + Authenticity LinkedIn is a tool....a GREAT tool for sharing all of these traits. Great insights from PRNEWS ⬇

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