Laurie Keith

Laurie Keith believes Snapchat is a great platform for good and shares her reasons for why non-profits should join.

Saeed Jabbar interviewed me for a Huffington Post's Code blog. We discussed how the Ad Council uses technology and works with media tech companies for social good.

"The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message."

Laurie Keith, Director of National Media Accounts
The Advertising Council

AARP is a nonprofit, nonpartisan… Show more

"The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message."

Laurie Keith, Director of National Media Accounts
The Advertising Council

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities, and fights for the issues that matter most to families such as healthcare, employment security, and retirement planning. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The Ad Council reached out to Rocket Fuel to support the AARP’s “Caregiving” program on a pro-bono basis. The results were outstanding, and Rocket Fuel is now onboard to support the Ad Council’s other charitable programs on a pro-bono basis. Show less

Celebrities are typically associated with huge fan followings, and with the power of media, they have the ability to influence people and create positive change on issues that are important to them. Aligning a celebrity with a campaign issue may seem like a simple decision; however, there is a lot of thought that goes into the process. In this post, I discuss what you should consider when determining whether to align your cause with a celebrity, public figure, or social influencer.

With the advent of social media, communities of fans follow the daily lives of the artists, musicians, fashion designers, politicians and public figures that inspire and motivate them. This blog shares examples of how the Ad Council uses celebrities and public figures to drive social impact and why we'll continue to see this trend continue.

Thanks to technology, Out-of-Home (OOH) advertising has drastically changed in recent years, creating incredible opportunities for brands to engage with consumers on the go. One of the Ad Council’s panels at SXSW, Disrupting the Scene: Place Based and Digital Ads, took a deeper dive into this issue and debated whether marketers should think more seriously about OOH and what it could mean for their brands. This blog breaks down my key learnings from that panel.

The Future of Mobile Advertising

After Hurricane Sandy, the Media Department at the Ad Council joined Initiative Media to assist people in Staten Island that were effected by Hurricane Sandy.

In May 2010 the NYC Mayor Interagency Task Force on Truancy, Chronic Absenteeism and School Engagement partnered with the Ad Council to address the issue of school attendance in NYC – a campaign funded by AT+T.

Case study on the groundbreaking work we're doing with Facebook and Atlas to attribute more value to our campaigns. e.