Lauren Piccirillo

Check out Jeff Snyder sharing how brands can benefit from insights rooted in empathy with personalization

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Unlock the power of direct mail to drive traffic to your SUPERZOO booth! 📬 Excited to share how targeted mailers can captivate potential buyers and boost your booth's visibility. Let's connect to discuss strategies for SUPERZOO! #petindustry #TradeShows #DirectMail #SUPERZOO www.superzoo.org

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In the supplement business, delays in communication can lead to costly issues. That's why manufacturer accessibility should be a top priority. Imagine having a product launch, → but hitting a roadblock with labels or production timelines. If your manufacturer is unresponsive, → that small fire could quickly become a major blaze. True accessibility means: → having a direct line to knowledgeable professionals who can promptly address your concerns without runarounds or delays. Look for a partner that: → Responds quickly during business hours across channels → Provides transparent updates and anticipates needs → Can rapidly loop in subject matter experts Don't settle for manufacturers that treat you as just a number. You deserve a partner that understands your business urgency and has the resources to match it. Test accessibility upfront during the vetting process. *** Check out my free guide that teaches you the 5 steps process for building a successful supplement brand(link in the comments)

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Every brand has a story, but how do you know if yours is hitting the mark? Measuring the impact of your brand story is essential to ensure it resonates with your audience and drives the desired results. Let’s explore the key metrics that matter and how branded merchandise can amplify your narrative. First, consider engagement rates. How are customers interacting with your content? High levels of comments, shares, and likes indicate that your story resonates with your audience. Engaged customers are more likely to connect emotionally with your brand. Next, evaluate brand recall. Do people remember your story? Conducting surveys or social media polls can provide valuable insights into how well your audience retains and relates to your brand narrative. Customer loyalty is another critical metric. A compelling brand story fosters loyalty by creating a deeper connection with customers. Loyal customers not only bring repeat business but also act as brand ambassadors, spreading your story further. Emotional connection plays a significant role in the effectiveness of your brand story. Analyze customer reviews and feedback to understand the emotions your story evokes. Finally, look at sales growth. Ultimately, a great story should drive sales. Compare sales data before and after launching your brand story to measure its impact. An increase in sales indicates that your story is not only resonating but also converting. Now, let's talk about the role of branded merchandise in reinforcing your brand story. Branded merchandise isn't just about placing your logo on a product. It's about creating items that embody your brand's values and narrative. Whether it’s a sleek water bottle for the eco-conscious or a quirky t-shirt for the fun-loving, your merchandise should tell your story. Measuring the impact of your brand story involves tracking engagement, brand recall, customer loyalty, emotional connection, and sales growth. Pair these metrics with well-designed branded merchandise to create an unforgettable brand experience. #BrandStorytelling #BrandStrategy #MarketingInsights #BusinessDevelopment #CorporateNarrative #BrandedMerch #BrandedMerchanidse

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MNG BRANDS is here! We distribute top cannabis & kratom brands to retailers nationwide. Our focus? Minor cannabinoids & quality (testing & sourcing). Follow for industry insights, new minor cannabinoid products, & retail tips! Tell us what interests you (cannabis, kratom, minor cannabinoids). #retail #cannabis #wellness  

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Kudos to Grace Kerber and the Mohawk Chevrolet marketing team for doing everything every marketer aspires to do ✨ Their TikTok series, "The Dealership" is the spoof of "The Office" that we didn't know we needed. Brilliant, hilarious, and wildly entertaining. (Mohawk Chevrolet, never fire this team. But also if you do — send 'em to Carter House Copy!) #marketing #marketingstrategy

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Personal Goals: ItsHemp started almost 5 years ago intending to make legal cannabis products accessible and available to a billion people. Starting a #Cannabis company was a part of achieving a larger personal goal to help a billion people feel happy, relaxed, and less in pain while feeling empowered that their consumer choices are making this world a greener, healthier place.  As the cannabis industry evolves in India, embracing ancient Ayurvedic knowledge to address hundreds of ailments, I feel proud to let you all know that: 🌿 1 in every 2 ItsHemp customers feels less pain without relying on opioids. 🌿 1 in every 3 customers experiences reduced anxiety. 🌿 2 out of 7 customers manage their mood better. We have a long way to go, but one thing is for sure, I am going to enable a billion happy souls someday! What personal goal is pushing you to be better at what you do? #PersonalGoals #HempRevolution #MentalWellness #CustomerImpact #Sustainability #CannabisForGood #Empowerment

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In today's competitive market, businesses are constantly searching for innovative ways to keep their brand at the forefront. Custom magnets offer a unique and effective solution for boosting brand visibility and engagement. Here’s why they should be a part of your marketing strategy: High Visibility: Custom magnets are often placed on refrigerators, filing cabinets, and other high-traffic areas, ensuring your brand remains visible daily. Unlike traditional ads, magnets offer continuous exposure. Cost-Effective: Magnets are inexpensive to produce and have a long lifespan, providing a high return on investment. Their durability ensures your brand will be promoted long after the initial distribution. Customizable: Magnets offer design flexibility, allowing you to showcase your logo, slogan, or specific product. Vibrant colors and unique shapes can capture attention and leave a lasting impression. Functional: Magnets serve a practical purpose, making them more likely to be kept and used. This ensures your brand becomes part of the daily routine of your audience. Easy Distribution: Lightweight and compact, magnets are easy to distribute at events, trade shows, and in direct mail campaigns. They can also be included in customer orders as a small thank-you gift. Our custom magnets combine practicality with promotional power, making them an ideal choice for businesses looking to enhance their brand presence. I’d love to see your business grow! Contact us today to explore how custom magnets can boost your brand. https://lnkd.in/gMfX-Tcv

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Embrace the world of retail and unleash your brand's brilliance! Download the Retail Catalog today and take the first step toward enhancing your brand strategy! #retailinpromo #promotionalproducts #catalog #print #retail #apparel #branding #marketing

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☀️ Say hello to summer with these essentials that guarantee fun under the sun! Contact Fine Promotions today for details and mock-ups of your favorites! #FinePromotions #Vacation #Travel #Summer #BrandedMerch #PromotionalProductsSupplier #PromotionalItems #CustomProducts #CorporateGifts #PromotionalProducts #Branding #Marketing #PromotionalGifts #PromotionalMerchandise #Advertising #SWAG #Logo #PromotionalMarketing

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Personal reflection... I am not a "podcaster". I am not a "professor". Some days, I am not sure that I consider myself a "retailer" or a "marketer." I am a work in progress. A person who will take risks to try and move forward. To support those people and ideas that I believe in. One thing I believe in: We need to work harder to attract a greater diversity of talent to retail and marketing. Both need to reflect the community and customers we serve and bring the broadest range of ideas and experiences to the table. There are several who stepped forward to help before there was a concept, and several more are working with us now to help bring this to life. We can be self-critical and talk about pacing, balance, and algorithms. But this quote from Doug Zarkin in our most recent episode lands close to home: "Stop worrying about the right way. There is no such thing as a right way or a wrong way. It’s a way. Figure out a way and enjoy it. Embrace the journey and learn from every experience, even the missteps." https://lnkd.in/gi-s4CPn Above is the link to the last episode we released, I'd love for you to take a listen. Attached is the "share" of the episode if you want to share that. Perhaps you can connect with us on Retail Relates on LinkedIn and follow the journey. And in the spirit of making mistakes and learning from them, feel free to comment or send a DM. We are all just a work in progress. What is important is that we make progress!

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In the world of branded merchandise, selecting items that leave a lasting impression is key to building a strong brand identity and engaging your audience. Focus on Quality: The foundation of lasting merch is quality. Consider materials that are durable and long-lasting. Whether it's apparel, accessories, or tech, invest in materials that will withstand wear and tear, ensuring your merch remains in good condition for years to come. Timelessness: While trends come and go, timeless design lasts forever. Select merch that features classic designs that won't quickly become outdated. Customization: Whether it's adding a name, title, or company name, customization adds sentimental value, making the item more likely to be cherished and kept for a long time. Provide Utility: Select merch that serves a purpose beyond just being a promotional item. Items that are practical and useful, such as tote bags, water bottles, or phone accessories, are more likely to be used regularly, increasing their lifespan and the visibility of your brand. Tell a Story: Merch that tells a story or conveys a message is more likely to be remembered. Whether it's highlighting your brand's values, a memorable event, or a unique aspect of your business, storytelling adds meaning to your merch, making it more than just a promotional item. #MerchDesign #BrandBuilding #SustainableMerch #QualityProducts #BrandedMerchandise #BrandedMerch

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The Synergy of Growth Marketing and Brand Marketing in Cannabis Retail Success In cannabis marketing success hinges on a well-coordinated interplay between growth marketing and brand marketing efforts. https://lnkd.in/e3x9tma3

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If you are a beauty brand and you are NOT utilizing AMC to narrow down your audience with precise targeting and custom creative, you are missing out. (Well....any brand for that matter....) Check out this use case ran by Emery Robbins and Adam Mellott ⬇️ ----------------------------------------- POV: You are running an OLV/STV test and want to not only drive brand awareness heading into Prime Day but also make the biggest impact on top-line sales. --> Enter Amazon AMC Custom Audience We are now retargeting shoppers who viewed the video ad, landed on the detail page, but did not purchase in the last 365 days. We also have a Sponsored Brand TOS strategy live that targets branded and category keywords, ensuring we’re hitting customers at all points of the funnel. AMC is great. DSP is great. But when you put them together... magic can happen! I loved working on this with some amazing co-workers & partners!! Ana Sviatschi Sierra Sirianni Adam Mellott

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Consumer package testing can be the linchpin in the competitive world of retail. As experienced professionals in this field, we've witnessed firsthand its power to shape a brand's success. It's not just about making packaging visually appealing; it's about understanding consumer behavior and crafting packaging that resonates with target audiences. However, navigating package testing can be daunting. From selecting the right test group to deciphering insights, challenges abound. That's where my expertise comes in—I'm passionate about guiding brands through this process, helping them unlock the full potential of their packaging strategies. Effective package testing boils down to one goal: creating quantifiable data that shows increased purchase intent. It's about providing brands with the confidence to make informed decisions backed by consumer feedback. Looking for insights to navigate the complexities of package testing and propel your brand to new heights. We have more to say about it here >>>>> https://lnkd.in/gUDs6e2P #CPG #design #packagetesting #research #davidlemley #retailvoodoo #strategy

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Dump the website templates and level up with a custom product that makes a better, and longer-lasting, first impression. New York Ave builds everything from the ground up, as it should be. Call 386-490-8900 when you’re ready. #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐨𝐥𝐯𝐢𝐧𝐠 𝐏𝐫𝐨𝐛𝐥𝐞𝐦𝐬 𝐎𝐯𝐞𝐫 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Many believe product research is key to building a business, but focusing on solving problems is the true path to success. In this video, I share my experience pivoting from a $3.2M sunglass brand to a multi-million dollar dry eye company. 🍍Learn why problem-solving is essential for sustainable business growth. #Entrepreneurship #BusinessStrategy #ProblemSolving #BusinessGrowth #StartupTips #AmazonFBA #AmazonPPC #AmazonPPCTips #amazonfbaseller #amazonads #amazonfbatips #amazonfbalife #amazonfbaexpert #amazonfbacoaching #AmazonPPCExpert #ecommerce #ecommerce #ecommercebusiness #ecommercetips #ecommerceexpert #eommerceentrepreneur #ecommercemarketing #ecommercesolutions #ecommercelife #business #businesstips #businessgrowth

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